An Exclusive Look Inside Pittsburgh’s Favorite Home Builder:

Custom homes of the highest quality since 1984

INSIDE THIS SPECIAL EDITION:

NEW communities & model homes coming soon!

EQUAL HOUSINGOPPORTUNITY

A behind the scenes look at the making of a HGTV television episode

NEW interior design ideas!

This great room will be featured on HGTV’s Showhouse Showdown. Designed by Alicia Gwen for Heartland, the home is part of the Mystic Ridge community in Cranberry. Read more in our HGTV article.

We Dug Up The Dirt On Old Homes

See what they don’t want you to know!www.bit.ly/shinynewcustom

In the carpet... In the sinks... On the ceiling...

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This kitchen designed by Toni McGonigle for Heartland Homes featuresstunning cabinets that reach to the ceiling and a glass tile backsplash.

You can tour the home at the Newbury community in South Fayette.

Heartland has been building homes since 1984 when founder Alan Gillespie left the company his father-in-law started to focus on building a different kind of home. More than twenty-seven years later the team of over eighty employees at Heartland still work hard to make sure they are building a higher quality home at an affordable price. Recently, their efforts were rewarded with a second straight “Best Home Builder” award by the readers of Pittsburgh Magazine. Winning awards isn’t anything new for Heartland – they have won over fifty regional and national awards in just the last twenty years – but for company president Marty Gillespie this one is special. “It means a lot to me that our customers and those who are close to them recognize the effort we put into making sure we build them a fantastic custom home.” From the very beginning, the goal was never to become the largest home building company, but the best. “We don’t really care about how big or small we become as long as we are delivering a great customer experience,” says Gillespie. “This award tells me that, while we can always do better, we are still

achieving that goal. It certainly isn’tgoing to give us any reason to stopinnovating though.” Constant ImprovementInnovation has always been a key hallmark of Heartland’s culture. They were the first builder selling more than50 homes a year to make exceeding Energy Star requirement an included feature in every home they built. Two years earlier they were the first to include an air cleaner with the same filtering capability as a hospital laboratory in every home. This spirit of innovation doesn’t stop at what’s behind the walls either. Every year several entirely new home designs are created along with countless

iterations onexisting designs. “We can’t stop design-ing new home plans until families stop changing the way they live,” says director of operations Liam Brennan. “Formal living rooms are something many families today don’t need or want. They would rather have a more open and flowing design highlighting the kitchen and the family room. That’s just one example, but there are so many others trends that are changing.”

Add Your Own ThumbprintOf course, as a custom builder, the company encourages all their customers to change any of their designs to fit the unique needs of their family. That may mean a large change such as removing walls or adding entire rooms, or it may mean simply picking out different cabinet details or changing the design of the kitchen island. “Other builders offer ‘options’ but there are always limits to

Stafford Park

Township: Pine TownshipSchools: Pine-RichlandHome Type: Single FamilyRelease: Late October

What Makes It Special:Custom homes on large and level home sites - many with over 100 feet of backyard!

Extremely close to the Pine-Richland school campus - one of Pittsburgh’s most desired school districts.

What Makes It Special:Half acre level home sites across the street from a township park. Most home

sites will be wide enough to accomodate larger homes with side-entry garages. Truly one of a kind.

Township: Robinson TownshipSchools: MontourHome Type: Single FamilyRelease: Mid November

The Changing Look of Pittsburgh’s Favorite Home BuilderNew communities & home designs continue to keep Heartland on the cutting edge.

A sampling of new communities

Two Years In A Row!

Some of the recent awards won by Heartland Homes

Heartland HomesNantucket II Model

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What Makes It Special:High quality custom homes at an affordable price in a true neighborhood setting.

Sidewalks on both sides of the street, school bus shelters, front porches - a true walking community at an amazing value.

What Makes It Special:Only 34 1/2 acre+ home sites with signifcant amounts of green space. Most home

sites back up to mature trees and are on or close to one of three cul-de-sacs in the community.

Township: Adams TownshipSchools: Mars AreaHome Type: Single FamilyRelease: Early December

Township: Cranberry TownshipSchools: Seneca ValleyHome Type: Single FamilyRelease: Now Selling!

visit www.LoveHeartland.com for more details!

what they will allow you to change, but that isn’t how we operate,” says Gillespie. “We certainly have a ton of pre-built ‘options’ as well, but if a customer wants something that isn’t listed all they have to do is ask. Of course, it still has to be structurally safe, and pass through quality assurance.” Location, Location, LocationThe most important part of real estate will always be location, and Marty Gillespie still handles that part of the business personally. With over 10 new communities or phases slated to be released within the next five to seven months, it is no easy task. “For every community we elect to move forward on, there are seven to ten that we pass on,” says Gillespie. “I’m very selective because our home owners only want the best. If there isn’t something inherently special about the community then we probably won’t move forward.” This passion to find the best locations has uncovered some very unique opportunities where new homes haven’t been easily available. Sewickley, Oakmont, Robinson, and Upper St. Clair are just some areas where new Heartland communities are either already underway or are coming soon. The ratio of communities by region of Pittsburgh is also shifting. While the South Hills continue to be a strong base of operations for Heartland, the number of new locations in the North continues to grow. He attributes the success of the company to the combined efforts of his team of employees. “They are all great people working really, really hard. We have a lot of great locations, home designs, and processes, but at the end of the day it all comes down to people who can execute thevision.” Judging fromall the awards andhappy homeowners - they certainly aredoing justthat.

HGTV Comes to Pittsburgh - Twice! When was the last time over 1,200 people toured a model home in Pittsburgh in only two days? Well, if you missed the HGTV filming the good news is these homes are still open for tours. Heartland Homes and HGTV worked together to produce four of the most innovative and creative concept homes in the region. From a beautiful master suite with a custom walk-in shower covered in glass tile, to an indoor waterfall in a dining room, and a flat panel television that can be hidden from view by original artwork – these homes are truly unique and loved by everyone who visits them. You can view behind the scenes footage and reactions of visitors by visiting www.LoveHeartland.com . “A lot of people are asking me why HGTV chose Pittsburgh and Heartland Homes,” said Heartland’s director of marketing Kevin Oakley. “The reason they chose Pittsburgh is because of our strong story of job growth and a stable economy through the recession. They chose Heartland because we are the only builder of any size who would let the HGTV designers run wild, and build a custom home from their vision. Everyone else would have just kept telling their designers ‘no – we can’t do that.’ We loved the challenge.” That’s how the “Showhouse Showdown” camera’s ended up in Pittsburgh – for not one, but two separate episodes. The HGTV Show Concept“Showhouse Showdown” is HGTV’s big new one hour show coming late this fall. It puts two designers against each other in a test to see who creates the best home as judged by the local residents. They both work with the same floor plan, and are given large budgets to customize and furnish them. Then when they are done, the doors open to the public and their reactions are captured for the show. Ultimately, one designer is named the champion of the showdown and given bragging rights and a featured portfolio of work on HGTV.com The first episode was taped in Heartland’s Mystic Ridge community in Cranberry Township. Both homes were over 4,000 square feet and featured four bedrooms and a gourmet kitchen. Over 850 people toured each home, and Heartland threw a huge party for everyone who attended. “We had a

bounce house for the kids, popcorn, sno-cones, gourmet cup-cakes, lunch from Panera, music, golf carts to help people get around quickly, and even a shuttle running from the local YMCA,” said Oakley. It was an all afternoon event as moving that many people through each home and recording their reactions to the show took in excess of three hours. Those who remained until the very end got to spend extra face time with the show’s host and designers as well as be part of announcing the winner. Heart-land Homes president Marty Gillespie said, “it was a great day, and I think everyone who came out left feeling blown away be the homes and the entire experience.” Two weekends later, the Heartland team was at it again taping the final segments for their second episode at the Edge-water community in Oakmont. This time instead of two single family homes the designers were working with luxury town-homes. Though the space was a bit smaller, it gave both designers plenty of freedom to express their own creative vision. Take a Tour!To see all four houses and which designs won, be sure to watch for “Showhouse Showdown” coming to HGTV late this fall. A few sneak preview episodes already ran in September to rave reviews. Don’t forget that you can also tour them for yourself now - just call 412-992-7417 to schedule a private tour or visit www.LoveHeartland.com

Over 850 people attended the Mystic Ridge episode’s final taping alone!

Multiple camera’s shooting a scene for the Oakmont episode.

The two interior designers, Bob Guiney (host), and Marty Gillespie (President of Heartland) talk about the target market for the community.

Kohler’s bold kitchen and bath designs had a big impact on all four HGTV homes.

This is certainly not your average suburban townhome!

Hurry! This won’t last! Only

$698,000!

Model Home For Sale!

As Featured on HGTV’s Showhouse Showdown!

Professionally decorated & featured on HGTV!

Over $180,000 in extra upgrades that you don’t have to pay full price for!

Over 4,000 square feet, 3 car garage, & spacious oversized home site!

Call 412-992-7417 for information!

Our Home Site Or Yours?Over 24 Communities To Choose

From - Or On Your Own Lot!

QUESTIONS? Want More Information?Contact our online concierge at

412-945-1366 or JAMcCormick@LoveHeartland.comOr visit us online at

EQUAL HOUSINGOPPORTUNITY

All specifications subject to change at any time without notice.See sales manager for details.

Bethel Park / South ParkBrookfield Manor - Single Family Homes

Collier TownshipNeville Manor - Carriage Homes

Franklin ParkBriarwood - Single Family Homes

Marshall TownshipNorthtowne Estates - Luxury Townhomes

Moon TownshipBerringer Court - Villa & Carriage HomesSonoma Ridge - Single Family Homes

OakmontEdgewater - Luxury Townhomes & 1st Floor Masters

North Fayette TownshipFayette Farms - Single Family & Luxury Townhomes

Pine TownshipPinecrest - Single Family Homes

Richland TownshipParkview Estates - Single Family Homes

Robinson TownshipStafford Park- Single Family Homes

Downtown SewickleyThe Village at Sweetwater - Luxury Townhomes

South Fayette TownshipNewbury - Single Family & Luxury TownhomesWillowbrook - Single Family Homes

Upper Saint ClairComing Soon - Single Family Homes

Adams TownshipMyoma Woods - Single Family HomesAmherst Village - Single Family Homes

Cranberry TownshipMystic Ridge - Single Family HomesOrchard Park - Single Family Homes

Cecil TownshipOakbrooke Estates - Single Family Homes

Peters TownshipChadwick Estates - Single Family HomesHiddenbrooke - Villa Homes

North Strabane TownshipConcord Green - Single Family HomesSummerbooke - Single Family HomesWeavertown Village - Luxury Townhomes

South Strabane TownshipCameron Estates - Single Family & Carriage Homes

Allegheny County

Butler County

Washington County