grow your law practice using linkedin

© 2009 Raj Goel [email protected] | 917.685.7731 1

Raj Goel, CISSPIT Management & Solutions

Chief Technology OfficerBrainlink International, Inc.

Growing Your Practice using Growing Your Practice using LinkedinLinkedin

Raj Goel, CISSPRaj Goel, CISSP



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Signup requires

name,

password,

current employment status,

company name,

title,

industry



Public URLPublic URL

Click on the EDIT link next to Public Profile to change your LinkedIn Profile's URL in Google



Public Profile OptionsPublic Profile Options

- Set (or change) your public URL

- Control what sections the world (non-logged in users, Google, etc) can see about you



Completing your profileCompleting your profile

LinkedIn always rates your profile completeness and gives you tips on completing your profile.

In this case, anything less than 100% is unacceptable.

TIP: You can also import your resume (in word or PDF format).



Your DashboardYour Dashboard• Shows unread emails• Status updates for your contacts• Who recommended whom• What's going on in your groups• Who's connected with whom



Raj's ProfileRaj's Profile

100% Complete

Good, clear headshot

3+ Past Positions (8)

2+ Past Education (3)

4+ Recommendations (20)

Interests

Groups



What are Groups?What are Groups?

Groups can be:

- Peer Groups

- Interest based groups

- Hobby-based groups

- “real” Alumni Groups

- Former-companies Alumni Groups



What makes Groups What makes Groups powerful?powerful?

Overview – lets you see current discussions

Discussions – Create a new discussion

Members – See current membership

If you're a Group manager/owner

News – Add a news feed

Jobs – Post open jobs

Members – Add/reject applicants

Think Alumni directory + jobs + discussions + ...



ContactsContacts

These are YOUR contacts

You can search by:

• Tags (based on how you added them to your list)

• Companies – where the work

• Locations, Industries, Recent Activity, etc.

The quality of your contacts and how you use LinkedIn determines the value of your network



InvitationsInvitations

If you're unfamiliar with the person, or want to review who they are, click on their name and check out your profile.



Validating InvitationsValidating Invitations

Feel free to ask them

“How do we know each other?”

or

“What led you to contact me?”

or

“How did you find my profile?”



Search OptionsSearch Options

LinkedIn lets you search for:

• People

• Jobs

• Companies

• Answers

• Your Inbox

• Groups



Advanced SearchAdvanced Search

Let's find everyone interested in Immigration within 100 Miles of 35847 (Tuscaloosa, Alabama)

Keywork: immigration

Location: In or near

Country: United States

Postal Code: 35487

Within: 100mi



Advanced Search ResultsAdvanced Search Results

24 people are involved in Immigration.



Refined Advanced SearchRefined Advanced Search

All we want are Attorneys:

On the RIGHT HAND side:

INDUSTRY:

Select Legal Services, Law Practice

That results in 9 attorneys.

Review their profiles, contact them if there's a fit!



Viewing ProfilesViewing Profiles

Click on a person's name to view

Click on

Send Inmail

Get Introduced

or

Add ...

to add them to your network



Private ProfilesPrivate Profiles

Some members choose to hide their information by unchecking the boxes in the EDIT PROFILE screen.

Unless there's a legal or company-wide requirement to hide your info, there's no good reason to hide your info.



Account TypesAccount Types

The paid-for accounts allow you to do more of what the free accounts do:

Send more InMails

See more search results

etc.

Good for recruiters, HR professionals.



Company SearchCompany Search

Lets you research companies – big and small.

Shows you

- Subsidiaries

- Locations

Employees:

- Where they come from

- Where they leave for

- Who they connect with

People in your network affiliated to those companies


Raj Goel, CISSPIT Management & Solutions Linkedin Answer = CSO ArticleLinkedin Answer = CSO Article



Raj Goel, CISSP, is an Oracle and Solaris expert and he has over 22 years of experience in software development, systems, networks, communications and security for the financial, banking, insurance, health care and pharmaceutical industries. Raj is a regular speaker on HIPAA, Sarbanes-Oxley,PCI-DSS Credit Card Security, Information Security and other technology and business issues, addressing diverse audiences including technologists, policy-makers, front-line workers and corporate executives.

He also works with community and professional organizations such as the InfraGard, ISC2, and TibetAid.org, and the Association of Cancer Online Research - ACOR.org.

A nationally known expert, Raj has appeared in over 20 magazine and newspaper articles worldwide, including Entrepreneur Magazine, Business2.0 and InformationWeek, and on television including CNNfn and Geraldo At Large.

[email protected] / 917-685-7731

grow your law practice using linkedin

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