grow your business to the next level with linkedin

LinkedIn Day - Riyadh

Wednesday 27th February 2013

Agenda.

Introduction Ali Matar

Enhance your online expertise Ali Matar

Overview of ‘Talent Solutions' Guillaume Larronde

Benefits & ROI Rabih Haidar

Lunch & Networking All

Linkedin

Introducing

Ali Matar

Head of Linkedin MENA

Source : LinkedIn audience 360 Survey, France, August 2011

LinkedIn is the social network for the professional world

Current status Professional network Private Life

83% of users keep their

professional and personal

networks separate 2x Users have 2 x more trust in

LinkedIn than in rival

networks

Social media can boost job prospects in Arab world

‘

Social media has the potential to play an important role in boosting skillsets, enhancing employment prospects and

supporting entrepreneurship across the Arab world, according to a survey conducted by the Governance and Innovation Program of the

Dubai School of Government (DSG), a teaching and research institution focusing on public policy.

The report revealed that social media can have a dramatic impact on job creation and employment opportunities. Nearly 80

per cent of the respondents said that technology could help provide access to critical job market data

84 percent of the respondents said students would benefit from utilizing social media in developing entrepreneurial skills, 76

affirmed they use social media and ICT tools to acquire such business abilities.

Full report can be accessed: Social media can boost job prospects in Arab world

http://www.zawya.com/story/Social_media_can_boost_job_prospects-ZAWYA20121005035032/?lok=035000121004&&zawyaemailmarketing

About LinkedIn

1 As of August 2 2012

200 million members

>5 million members in MENA

2 new members every second

LinkedIn in MENA

• 5M+ members in MENA

• 850k+ members in KSA

• Number of Groups–2,378

• Top 3 Industries

• Construction

• Oil & energy

• Information technology

• and services

• Top 3 Companies

Our vision

Create economic opportunity for every

professional in the world

Creating economic opportunity for every professional

Worldwide Workforce

3,300M+ 2

Worldwide Professionals

640M+ 2

LinkedIn Members 200M+

1

As of Feb 9 ’12 | International Planning & Research

Our Mission

10

We connect the world’s professionals to

make them more productive and successful

11

Everywhere

Work wherever our

members work

Insights

Be great at what

you do

Identity

Connect, find, and

be found

Benefits of being a member

Identity

5B+ Search

Queries

Connect, find, and be found

2B+ Network Updates

Viewed Weekly

1M+ Professional

Groups

300K Unique

Publishers

Insight

2M+ Company Pages

14

23% LinkedIn

Member Visits

Introducing People follow & long term content

841,874 followers

Like (15,143) • Comment (6,927) • Share

Now featuring 150+ global thought leaders

16

Bringing LinkedIn to the mobile experience

27% LinkedIn

Member Visits

Everywhere

Introducing Linkedin College Program

20,000,000+ Students & Recent Grads Worldwide

1

World’s Fastest Growing Network of Students

“Compared to two years ago, the

number of college students using

LinkedIn to find job opportunities has

increased by 700%.”

20,000+

275,000

Schools

New Student Members Per Month

Alumni engagement – Where did last year’s class find

jobs? Target as “second-jobbers”. www.linkedin.com/alumni

19

http://www.linkedin.com/alumni

Leveraging LinkedIn to attract, engage

and source Entry Level Talent

Post your entry level jobs on LinkedIn student portal (free)

20

Over 30,000 live jobs

(global)

Top 5 companies

The largest professional network

21

Economic model

For recruiters who want to access the largest pool

of candidates in the world

Talent Solutions

For companies who wish to promote their products and

services to a highly qualified audience whilst maintaining

maximum coverage

Marketing Solutions

For advanced users with specific needs: business

prospectives, recruitment, fund raising

Premium Membership

53%

27%

20%

Share of

annual growth

*Quarterly results Q4 2012 - Total quarterly turnover $303.6M

Changing the way companies work.

22

Sell

Turn cold calls into

warm prospect

Market

Connect most effectively

with professionals

Hire

Engage the world’s

best passive talent

Few of our global customers….

Who engages most with LinkedIn?

Source: LinkedIn Members

Note: Only companies with +100 members included in above analysis

2 per second

How many

members per

second ?

Which Saudi

company has the

most employee on

Linkedin ?

How many members

in the MENA region?

Aramco: with 18,686

employees

5 million

Maximizing Linkedin.com

What is the No1 activity

of Linkedin members on the site?

Your online & company reputation can start and/or

end here:

Optimize your profile, be visible

Connections

Photo

Summary

Detailed job

description

Last Update

People Also Viewed

Experience

In Common

30

“Brendan was the staffing manager for Microsoft Research. He

did a fantastic job of recruiting top technical talent for us…”

Dan Ling, Corporate VP, Microsoft Research

“I tried to recruit Brendan from Microsoft but he turned the

tables on me and instead recruited me to his team.”

Justin Thenutai, Staffing Consultant, Microsoft

Set your visibility right

Adapt the inbound messages to your needs

Get LinkedIn Today…and every day

33

Listen in on Groups

34

Join many

Participate in a few

Run one

Groups

IT Pros CXOs Fashion

1,000,000 +

3 things to do in 30 minutes

35

1. Complete your profile (Photo, Tagline, summary, vanity url and links)

2. Set your parameters according to

your needs (visibility, accessibility, frequency of messages)

3. Your news (Join 3 Groups, Follow 3 companies, Subscribe to 3 News sources)

Talent Solutions

Introducing

Guillaume Larronde

Key Account Director – Linkedin MENA

37

Talent Find the best candidates - both active and passive

Active candidates

Apply to recruitment sites

Aware of all opportunities

available

Quick to reply

Passive candidates

No updated CV

Less aware of opportunities

available

More difficult to reach

Passive talent rules the professional world

38

LinkedIn Talent Solutions at a glance

39

LinkedIn

Jobs

LinkedIn

Recruiter Talent Direct

Talent Acquisition

Brand & Media

Recruitment

Ads Work with Us Career Pages

Members see personalized jobs every time they log in

Karim

Your ideal passive

candidate

Sales Manager

Aujan Industries

Sales Manager

Sales Manager

Juniper Networks

LiveOps

Sales Manager

Senior

©2012 LinkedIn Corporation. All Rights Reserved. 40

Financial Analyst Bank of America

Sr. HR Director Gap Inc. Amazon

Sr.

Aujan Industries

HR Director

Aujan Industries

Finance Manager

Sales Manager

Erica

Finance Analyst

Karim

Steve

Director of HR

Sales Manager

Aujan Industries

Sales Manager

JOBS YOU MAY BE INTERESTED IN JOBS YOU MAY BE INTERESTED IN JOBS YOU MAY BE INTERESTED IN

Target every candidate with relevant jobs

automatically

More applications come from LinkedIn recommended jobs than searches


Impact them with Engagement Media

Erica Robertson

Sales

Picture yourself with a career in

Sales at

at Aujan Industries

Aujan Industries

1,498 professionals visit your employees’

profile pages every month


Note: number of professionals visiting reflects unique members visiting your employees profiles

Karim

Your ideal passive

candidate

Sales Manager Viewing profiles is the #1

activity on LinkedIn

Your target talent is networking with your employees


19,463

professionals visit your employees’

profile pages every month

Top job functions Top viewer companies


Show relevant opportunities with rich employment

branding

255 professionals visit your

company page every month


Karim

Your ideal passive

candidate

Sales Manager

Influence candidates at every touch point

Karim

Your ideal passive candidate

Sales Manager

Hired

Networking

with employees

Researching

your company Following

your company

Viewing

relevant jobs


LinkedIn Recruiter

Identify and reach the very best candidates

Source automatically LinkedIn Solution

Source strategically LinkedIn Recruiter

Expand your reach and

access the entire

LinkedIn network

Contact candidates

directly with InMail

Manage your pipeline

with your team


Recruiter demo

47

Identify and contact the best talents

Talent Brand index

Introducing

What is employer brand?

49

Employer

brand

Measures the strength of employer brand,

and benchmarks it against your talent peers

Tells you how attractive your employer brand

qualities are to external candidates

Talent

Brand

Index

A qualitative representation of what it is like

to work at your company

Related to culture, talent, and performance

3 things you need to know

50

Talent Brand Index measures your attractiveness as an employer

The LinkedIn Solution can help improve the strength of your brand

A strong employer brand makes it easier to attract candidates

745,909

Talent Brand Reach How many professionals are familiar with Rolls-Royce as an employer?

Viewing

employee profiles

Connecting with

your employees

116,299

Talent Brand Engagement How many professionals are interested in Rolls-Royce as an employer?

Engaging

with jobs

Researching

your company

Following

your company

116,299 Talent Brand Engagement

745,909 Talent Brand Reach



= 16%



= 16% Talent Brand Index How attractive Rolls-Royce is to prospective candidates

PEERS

Airbus

BAE Systems

Bombardier Aerospace

GE

Jaguar Land Rover

Optimized Systems and Solutions

2 of7

Talent Brand Index Benchmark

16% 14%

12% 10% 10%

8%

Rolls-Royce

Weaker employer brand Employer of choice

24%

23% 19%

16% 15% 13%

34%

24%

19% 18% 17%

10%

by Job Function by Geographic Location

Benefits & ROI

Introducing

Rabih Haidar

Territory head KSA

Concerns of the Top Executives

How to acquire & retain the

Best Talent?

How to reduce cost?

How to grow the business to the next

level?

How to be an Employer of choice?

58

Most Essential Trends in Talent Acquisition

59

Note: other choices included reducing dependence on traditional job boards; ensuring jobs posted reach multiple sites; using CRM for hiring; revitalizing career sites; recruiting globally; using employee blogs to recruit; jobs SEO; using video; mobile phone recruiting; and offshore sourcing.

Feb 2012 Survey – internal leads of Talent Acquisition

What do you consider to be the three most

essential and long-lasting trends in recruiting?

Reach the best candidates, not just the active ones

Passive

>80%

200M+

Active

<20%

members

LinkedIn members last year

You hired over

Note: Active-passive figures come from 2011 third-party study conducted by Lou Adler and the Adler Group

216

Talent Pool


How do you do versus peers



LinkedIn Talent Solutions at a glance

62

LinkedIn

Jobs

LinkedIn

Recruiter Talent Direct

Talent Acquisition

Brand & Media

Recruitment

Ads Work with Us Career Pages

Clients with the LinkedIn Solution influence

nearly twice as many hires

“LI hire” measured as employees changing their profile from another company to client company from December 2011- May 2012

These averages include companies in all regions and account sizes

11%

17%

34%

0%

5%

10%

15%

20%

25%

30%

35%

40%

Seats & Limited Jobs LinkedIn Solution LinkedIn Solution & All Jobs

Average % of LinkedIn members hired impacted by LinkedIn products


Benefits, ROI

General Manager

Source Biggest Professional

Network

Time to Hire Use our tools,

connections

Cost to Hire Reduce substantial

costs

Quality of Hire Passive Candidates


$$$

Found 60 percent of its hires on LinkedIn and saved more

than £2 million year over year.

Filled 240 requisitions within the past 12 months using

LinkedIn Recruiter

Achieved 400 percent ROI using LinkedIn Recruiter.

Built an active presence on LI to create branding,

awareness about career opportunities.

Cut agency spend from 20% to 2%

Reduced time to hire: 50 candidates identified in a few

hours v. weeks

Found 25% of its hires in 5 months

Turned to LinkedIn Jobs Network and Work with Us ads to

tap employee networks and scale recruiting efforts

Raised the bar on quality: 95% retention and 25%

promotion rates for passive candidates recruiter in the last

three years

Questions?