how copier reps can use linkedin to grow sales
TRANSCRIPT
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HOW COPIER REPS CAN USE
LINKEDIN TO GROW SALESDarrell Amy Larry Levine
Chief Innovation Officer Social Sales Strategist
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dealer-marketing-systems
@DlrMktgSys
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dealer-marketing-systems
@DlrMktgSys
WHY IS THIS VIDEO RELEVANT?
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THE TRADITIONAL SALE
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@DlrMktgSys
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dealer-marketing-systems
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BUYER 2.0
• Researches online
• Tunes out traditional
tactics in favor of
educational content
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Buyers are 57% of the way through the buying process
before contacting a vendor or sales rep.
The End of Solution Sales
Harvard Business Review, June 2012
Survey of 1,400 Mid-Sized Business Decision Makers
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94% of business buying decisions begin online.
77% use Google search
84.3% check business websites
34% percent visit 3rd party websites
41% percent read user reviews
Uncovering the Shifting Landscape in B2B Commerce, Acquity Group, 2014
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Consumers are also 71% more likely to make a purchase
based on social media referrals.
The Executive Board
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dealer-marketing-systems
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1. MINE FIRST LEVEL CONNECTIONS
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LINKEDIN ADVANCED SEARCH
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235 Results
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2. CONNECT WITH KEY INFLUENCERS
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HOW TO CONNECT TO PROSPECTS
• LinkedIn Invitation
– Personalize the greeting – never the standard “I’d like to connect
with you” message
– Find a common thread to speak to(ex. Part of same group, both
graduated from the same college, common connections)
– Give them a reason “why” to connect
– Connect with key influencers during the sales process
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3. BUILD YOUR PERSONAL BRAND
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PROFILE PAGE
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HOW YOU CAN HELP YOUR REPS
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LEAD THE WAY
Do you want your dealership to be seen as a technology leader?
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EQUIP YOUR SALES TEAM
COACHING | CONTENT | CONTESTS
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Darrell Amy Larry Levine
[email protected] [email protected]
linkedin.com/in/darrellamy linkedin.com/in/larrylevine1992
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