Using LinkedIn to Grow Your Business

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Our Panel

Steve King is a partner at Emergent Research and a Senior Fellow at the Society for New Communications Research. Steve's research is focused on identifying, analyzing and forecasting global trends and shifts impacting small businesses, including the growing small business role Facebook and other social media are playing. Steve is the blogger in residence at MyVenturePad.

Anita Campbell is Founder and CEO of Small Business Trends, an online community touching over 300,000 small business owners each month. The site has been named to the Forbes Best of the Web in 2005 and 2008, and received recognition from the Wall Street Journal and MSNBC television, among others. Anita was voted “Most Influential Small Business Figure” by the Bizzie Awards, in March 2010. Anita also hosts a weekly online podcast show, and can be found on Twitter @Smallbiztrends.

Chuck Hester is Communications Director for iContact, an email marketing software company, and the author of Linking In to Pay it Forward – Changing the Value Proposition in Social Media. Chuck is a LinkedIn power connector, with over 10,000 direct connections, and has leveraged LinkedIn and other social media to secure placements in top media outlets. He is a sought-after expert on the subject of using LinkedIn for media relations, personal and professional branding, and building business contacts.

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Why LinkedIn?

• The business social networking site and community:

– 61 million users; 18 million unique visitors in March

– Average age: 43

– Average income: $107,000

– 80+% college grad/post grad

– 50% are business decision makers in their companies

– 25+% are senior executives

– 90+% currently employed

• People know they are there for business purposes

• Growing rapidly

Uses of LinkedIn

• Finding a job

– Job seekers, recruiters, companies

– Best known and most popular way to use LinkedIn

• Managing networks of colleagues

• Building reputation and personal brand

• Industry networking

• Research

• Competitive analysis

• Technology Trends

• Growing Your Business

LinkedIn Features

• The Home Page• Account Settings• Your Profile• People Search• Contacts• Inbox• The Invitation Process• Groups• Status Update• Answers• Company Profile

LinkedIn Features: The Home Page

LinkedIn Features: Your Profile

LinkedIn Features: People Search

LinkedIn Features: Groups

LinkedIn Features: Company Profile

Networking

Networking (cont’d.)

Competitive Intelligence

Competitive Intelligence (cont’d.)

Getting hired as a service provider or finding service providers:

Find information; establish expert credentials

Find information; establish expert credentials (cont’d.)

Thanks for Joining Us

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