How to Grow Your Business

in 6 Steps with LinkedIn Advertising

Presented by Digital Giants

The Power of LinkedIn

• In 2012, LinkedIn replaced Facebook as the top social media platform among “Inc. 500” listed companies

• Recruit or be recruited: LinkedIn is built for doing business with a user base of over 277 million

• 200 conversations per minute in over 2 million groups

Why Advertise on LinkedIn?

• Target your ads by job title, skills, interests & role

• Your go-to channel to market to the professional crowd

• Generate brand awareness• Build your list of professional

connections & your potential sales base

Getting Started

• All you’ll need:– A LinkedIn account– Ad copy (plan for text + images for

greater engagement)– An idea of your target audience– A budget

Step 1: LinkedIn Advertising

Step 2: Create a New Campaign

Step 3: Create an Ad

Step 3: Create an Ad

Step 4: Target Your Audience

Step 5: Set Up Your Budget

Step 6: Launch Your Campaign!

Managing Your Campaign

• Use your LinkedIn Advertising dashboard to manage your campaign and gain insights:– Clicks– Impressions– Social actions– Track your budget & ad spend–Manage leads

Managing Your Campaign

• Tweak & adjust your campaign as necessary to achieve maximum results:–What offers are working best?–What CTAs are people responding to?

Want more helpful guides and advertising “how-to’s?”

Visit www.bedigitalgiants.com for free digital marketing guides & resources

@BeDigitalGiantsLinkedIn.com/company/Digital-Giants