grow your business on linkedin [enterprise center @ssu 6-8-16]
TRANSCRIPT
Judy Parisellae: [email protected]
http://www.linkedin.com/in/judyparisella
Grow Your Business
with LINKEDIN
26/9/2016
#Chewbacca Mom
#FreaknRocks
36/9/2016
Chewbacca Mom’s Brands
Candace Payne
46/9/2016
Social Media plays an enormous role in finding,
vetting and securing candidates as well as
prospective business associates and clients.
LinkedIn is #1 SMS for Recruiters
& It’s the BEST Lead Conversion SMS
Why You’re Here
Grow Your Business with LINKEDIN
56/9/2016
LinkedIn is a Conversion Machine
LinkedIn Best Social Network for Lead Generation
2.74%In a recent study of over
5,000 businesses, HubSpot
found that traffic from
LinkedIn generated the
highest visitor-to-lead
conversion rate.
• LinkedIn at 2.74%
• Twitter .69%
• Facebook .77%
66/9/2016
94%
JobVite
Recruiter
Response
What You’ll Learn:
How to acquire new opportunities through online recommendations
and word of mouth.
Ways to keep in touch with people who care most about the
services/products or skills you offer.
Approaches to build your industry network—online and in person.
Networking with peers in your industry for repeat referrals.
Convincing potential clients or employers of your expertise by
sharing content.
Take Aways:
How to ‘Create a Summary’ Guide
14-Point Checklist to a LINKEDIN PROFILE
5 ways to make LinkedIn part of your morning routine 76/9/2016
Stuff We’ll Cover
86/9/2016
Boomers &
GenXers
Need to
Embrace
the
Millennial
World
Mindset Check
96/9/2016
‘Characteristics of Three Generations’
Source: GA Tech President Dr. Bud Peterson -
The difference among the generations.
106/9/2016https://www.youtube.com/watch?v=jottDMuLesU
Boomers & GenXers need to Assimilate or
116/9/2016 116/9/2016
433 Million MembersIncludes members from EVERY Fortune 500 Company
Over 7 billion professionally-oriented
searches in 2015
73 of the Fortune 100 hired through LinkedIn
A photo increases profile views by 14x
41% Percent of ALL Millionaires use L.I.
2 NEW Users every second200 conversations occur PER MINUTE in LinkedIn Groups
2.1 million GROUPS
There were 35 billion page views on LinkedIn in 2015
LinkedIn Influence
125 Amazing LinkedIn Stats – ExpandedRamblings.com 4/1/16
126/9/2016
ARE YOU REFERRAL
WORTHY?
Maintain an
ALL STAR Profile
6/9/2016 13
LinkedIn Profile Strength–MATTERS
“Users with ‘All-Star’ profile strength are 40 times more likely to receive
opportunities through LinkedIn.” –LinkedIn
Robust ‘keyword rich’ headline
A current position with description
Two more positions
Education
At least 5 skills
Include Media
Profile photo
At least 50 connections
Keyword rich summary
Beginner
Intermediate
Expert
The Profile Strength meter is on the
right side of your view profile and
gauges how robust your profile is.
146/9/2016
USE
‘Your Words’
156/9/2016
Finding the Right KEYWORD(S)
Find the KEYWORDS used by those
searching:• Search JOBs on LinkedIn for similar positions –
pay close attention to the DESCRIPTION and
RESPONSIBILITIES
• Create a WORD CLOUD
to determine the
KEYWORDS used
• Do a COMPARISON of
other LinkedIn profiles
166/9/2016
Wordle.net
176/9/2016
90% of large companies use Applicant Tracking
Systems to search for qualified candidates from large
applicant pools.
An ATS helps employers analyze resumes/CVs, yielding
candidates that best match the position and filtering out
those who don't.
JobScan has built an algorithm based on the common
patterns among them.
https://www.jobscan.co/
186/9/2016
Search Algorithm’s Differ From One
Searcher to the Next
FOCUS on NAME and Professional HEADLINE First
196/9/2016
Tell Your Story in a Profile Header Image
Add visual interest. Create, find or buy an image that
speaks to what it is you do PROFESSIONALLY.
Canva.com, FreeDigitalPhotos.net, Flickr.com or use your own.
Note attributions and licensing restrictions.
206/9/2016
Be impactful!
Summary – Above the Fold
216/9/2016
Write a SUMMARY with Impact
A SUMMARY is to be written in the FIRST person!Culmination of who you are TODAY. What is it that makes you so SPECIAL?
Why are you the answer to an employer/prospect/patron’s problem? This is
not a job description…
It is a brand statement --and the brand is YOU!
226/9/2016
Building the
Network… a
Referral Engine
236/9/2016
No matter your idea of networking…
246/9/2016
Networking is Networking
Start networking before you need itNetworking when you have no ulterior motive, you can begin to build
relationships and a reputation for being generous rather than self-serving.
Have a planSince every person has value, it’s essential that you know what yours is. Map
out what you want to talk about, particularly how you may be able to help other
people, either now or in the future.
Forget your personal agendaGenerosity is an attractive quality and it’s something
special that people will remember about you.
Never dismiss anyone as unimportantMake it your mission to discover the value in each person you talk to.
Connect the dots. Make it a point to connect people you feel have something of
genuine value to each other.
256/9/2016
Figure out how you can be usefulBefore any conversation comes to a close, be sure to ask, “How can I help
you?” OR “If you need anything, please reach out to me or connect via
LinkedIn” and present your business card.
Follow up and follow throughIf you told someone you’d get in touch with them, do it and reaffirm your
intent to assist in any way you can. If you promised to introduce someone
to a person you know, take the time to do it. Little things mean a lot to
people and just one introduction can end up changing someone’s life for
the better.
Believe in the power of networkingWhen you believe that the true value of networking lies in helping others
and you do your part, you’ll soon discover magic happening all around you.
Networking is Networking
Source: Forbes.com
266/9/2016
USE the "FORD" technique:Family
Occupation
Recreation
Dreams
Ask a person about any one of these and you're bound
to start a conversation. REMEMBER to only use a
sentence or two of your own experiences to show that
you're listening and have insight and continue letting
them talk.
Initiate a Conversation
276/9/2016
Now Build Your
Referral Network
286/9/2016
Referral Network Strategies
Respond to the InBox
Create Target Lists
Work ‘Who’s Viewed’ your profile
Nurture your network
Check out ‘Who You May Know’
Review your ‘Alumni List’
Don’t be an ASK-HOLE – Reciprocate
296/9/2016
Respond to the InBox
INVITES
306/9/2016
Create Target Lists
316/9/2016
Create Target Lists
326/9/2016
Work the Lists
List updates
served up weekly
Get introduced
via a shared
contact
Review profiles
for contact
information
336/9/2016
Hi ‘NAME HERE’,
I noticed you viewed my profile
recently. I run a Cloud
Marketing firm specializing in
Search and Social Media
Marketing. Would you be
interested in connecting and
perhaps discussing how I can
help you? I look forward to
hearing from you,
Judy Parisella
Principal Cloud Marketer in
Social Media & Search | SEO |
Dynamic Speaker | Exceptional
Trainer | LinkedIn Specialist
Who’s Viewed You
346/9/2016
Who’s Viewed You
Stalk ‘em back!
Nurture Network
Pay attention to your
networks activity
• New Job
• Work Anniversary
• Other Profession events
Home tab
Top right corner
Like or comment
366/9/2016
Who You May Know
View‘Who You May Know’
The list is served up
based on YOUR
CONNECTION’S
CONNECTIONS
Alumni List
My Network
My Alumni
386/9/2016
Reciprocate
396/9/2016
Create or Find Relevant SHARABLE
FIND Worthy Content• Google Alert – www.google.com/alert
• Join industry websites
• Signup for SmartBriefs (Industry News) –
http://www.smartbrief.com/
• YouTube
• Monitor Hash Tags on Twitter
• Industry Sites
• Content from OTHER Thought Leaders
• CREATE your own content and POST on a status
UPDATE or BLOG post
406/9/2016
SOOOooo….
You
416/9/2016
5 Ways to Make LinkedIn Part of Your Morning Routine
426/9/2016
ProFinder by LinkedIn
6/9/2016 43
Judy Parisellae: [email protected]
http://www.linkedin.com/in/judyparisella
978.491.7444