grow your business with linkedin!

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p 801 295 9820 f 801 951 5815 www.fluid-studio.net 1065 South 500 West Bountiful, Utah 84010

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Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. As of October 2009[update], LinkedIn had more than 50 million registered users. How can you use it to find a job, hire good associates, discover strong vendors, or as a sales tool? Because we believe social media is such an effective marketing tool for you and your business with its cost, reach, and return on investment (ROI). • Cost—compared to traditional marketing, social media is relatively inexpensive and can be created and deployed quickly and efficiently. • Reach—social media has the ability to directly reach target audiences and demographics down to their specific current interests and past experience. • Return on Investment (ROI)—Using the rich analytics available in social media tools, you can create, distribute, and track web, video, e-mail, and other social media marketing tools immediately.

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Page 1: Grow Your Business with LinkedIn!

p 801 295 9820f 801 951 5815

www.fluid-studio.net1065 South 500 West

Bountiful, Utah 84010

Page 2: Grow Your Business with LinkedIn!

LinkedIn

Page 3: Grow Your Business with LinkedIn!

How manyhave a LinkedIn profile?

Page 4: Grow Your Business with LinkedIn!

Before we begin . . .I am a firm believer in principles—out of the chute,

you should know there is no “silver bullet” to networking

Page 5: Grow Your Business with LinkedIn!

Create your personal brand

Your LinkedIn profile is discover-able through search engines and on LinkedIn. Showcase your skills and talents so the right opportunities and people find you.

Page 6: Grow Your Business with LinkedIn!

Network and (re)connect

With more than 37 million members, LinkedIn is the world’s largest professional network. Use the knowledge, experience, and connections of your network.

Page 7: Grow Your Business with LinkedIn!

Share your wisdom and expertise

LinkedIn is a good place to share and exchange business information online. Ask a question and get fast answers from your network and experts worldwide.

Also, build your professional credibility by showcasing your knowledge, expertise, and interests by answering questions.

Page 8: Grow Your Business with LinkedIn!

Connect with opportunities

Having a LinkedIn presence means allows those looking for someone with your experience, knowledge and skills will find you.

Conversely, when you’re looking for that special (and sometimes hard-to-find) talent, LinkedIn can help you locate it.

Page 9: Grow Your Business with LinkedIn!

The basics

Page 10: Grow Your Business with LinkedIn!

Create a profile

· List your current and past positions & education. · Add a profile photo. · Add a summary paragraph.

Page 11: Grow Your Business with LinkedIn!

Create your “real-world” network.

· Use webmail import to see all thepeople you know who are already on LinkedIn. · Upload a contacts file from Outlook, Palm, ACT!, or Mac Address. · View our list of your colleagues and classmates that are already on LinkedIn.

Page 12: Grow Your Business with LinkedIn!

Leverage the power of LinkedIn!

· Look up someone’s profile; see who you know in common to get off to a fast start! · Search for Service Providers and select based on trusted recommendations from people in your network.

Page 13: Grow Your Business with LinkedIn!

Great resource to find answers on LinkedIn:

http://learn.linkedin.com/

Page 14: Grow Your Business with LinkedIn!

Site Features

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Homepage · View your latest messages and get network updates from colleagues and connections · Read the latest news about your company, competitors, and industry and discuss it with colleagues · Browse the latest jobs, questions, and answers that match your interests

Page 16: Grow Your Business with LinkedIn!

Profile The first impression is the most important impression.

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Search · Search by name and other distinguishing characteristics to quickly locate the person you are looking for. · Use the advanced search to target specific skill sets or find subject- matter experts. · Conduct reference searches on potential job candidates and business partners. · Quickly search your inbox for important messages and information. · Find the right jobs, knowledge, or groups to make you more productive.

Page 18: Grow Your Business with LinkedIn!

Applications LinkedIn has new applications that enable you to collaborate on projects, glean key insights, and present your work to the world’s largest professional network.

Page 19: Grow Your Business with LinkedIn!

Jobs Helps you find or fill that next job using the power of your network.

· Job seekers can utilize inside connections at potential employers to help land their next job.

· Hiring managers can tap into a network of millions of profession- als to find the ideal candidate with the specific skill set and experience needed.

Page 20: Grow Your Business with LinkedIn!

Groups Find and join communities of professionals based on common interest, experience, affiliation, and goals.

Stay in touch with organizations, schools, and companies that you are and were a part of, network with professionals with similar interests and goals, and collaborate in a professional community online.

Allows group organizations to extend their brand’s reach and strengthen the brand with existing users by providing additional value through LinkedIn’s features.

Page 21: Grow Your Business with LinkedIn!

Answers Share business knowledge

· Ask your question and get answers from your network and other experts worldwide

· Showcase your knowledge, expertise, and interests by answering questions

· Stay up on the latest in your industry and functional area

Page 22: Grow Your Business with LinkedIn!

ServiceProviders

A directory containing service providers that have been recommended by your network. Use the directory to quickly discover, research, and reference check service providers.

Page 23: Grow Your Business with LinkedIn!

CompanyPages

A powerful research tool that helps you find and explore potential companies to work for or do business with.

Page 24: Grow Your Business with LinkedIn!

Inbox The “control panel” for all of your LinkedIn user interactions.

Whether you’re accepting an invitation to connect from an old colleague, requesting an introduction to a potential investor, or reviewing a forwarded profile of someone you may hire, all of these interactions pass through your inbox.

Page 25: Grow Your Business with LinkedIn!

MobileApplications

Get access to your connections, profiles, and more when you need them.

http://m.linkedin.com

Page 26: Grow Your Business with LinkedIn!

PrivacySettings

To access these controls, click on the “Account & Settings” link available on the top right of every page.

Page 27: Grow Your Business with LinkedIn!

PrivacySettings

To access these controls, click on the “Account & Settings” link available on the top right of every page.

Page 28: Grow Your Business with LinkedIn!

Events

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Tips and Tricks

Page 30: Grow Your Business with LinkedIn!

Increase your organic SEO with LinkedIn

Page 31: Grow Your Business with LinkedIn!

“5 Tipsfor UsingLinkedIn as aBusiness Tool”

http://www.emarketingandcommerce.com/story/5-tips-using-linkedin-business-tool

Page 32: Grow Your Business with LinkedIn!

p 801 295 9820f 801 951 5815

www.fluid-studio.net1065 South 500 West

Bountiful, Utah 84010