girard- social knowledge - magic city cpas

www.sagology.com [email protected] 1

John P. Girard, Ph.D. [email protected]

Social Knowledge: Are we ready for the Future?

1

My Story … My PerspecAve

Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D.

2


3

Recent CPA ArAcle

hGp://incpas.org/Member/Resources/CPAINPerspecAve.aspx

It is all about People!


4

Sagology is dedicated to connec%ng people with people to facilitate collabora%on, learning, and knowledge sharing through keynotes, workshops, and consulAng.

sagology [sāj-‐ol-‐uh-‐jee] -‐noun 1.  the study of organiza%onal wisdom in all its forms, esp. with reference to

technology, leadership, culture, process, and measurement 2.  the study of one venerated for experience, judgment, and wisdom. Origin: 2008; Canadian English, from Middle English sage + -‐ology. Sage [Middle English, from Old French, from Vulgar LaAn *sapius, from LaAn sapere, to be wise; see sep-‐ in Indo-‐European roots.] -‐ology [Middle English -‐logie, from Old French, from LaAn -‐logia, from Greek -‐logiā (from logos, word, speech; see leg-‐ in Indo-‐

European roots) and from -‐logos, one who deals with (from legein, to speak; see leg-‐ in Indo-‐European roots).]

5


Link for slides: www.sagology.com/640

Knowledge Sharing – Nothing New?


6

Knowledge Management is the creation, transfer, and exchange of organizational knowledge to achieve a [competitive] advantage.


What Advantage?


7


8

Pugng our Task in Context

More quesAons than answers!


9

Empowering Knowledge Workers

Chapter 8: ProducAvity Through People

1982

What is knowledge?

knowledge is "defined broadly to include information, data, communication and

culture" (p. 293)

Knowledge

Data

Information

Knowledge:

Concepts, experience, and insight that provide a framework for creating, evaluating and using information (p. 373).

10


The CogniJve Hierarchy

Knowledge

Information

Data

Ackoff’s Apex Wisdom

Understanding

Knowledge

Wisdom:

The collective and individual experiences of applying knowledge to the solution of problems (p. 373).

11


The difference . . . Data to Knowledge

October 27, 1917

Q1 - What time is it?

Q2 – Where are these people?

Q3 – Why is the boy smiling?

12



A New View of KM


13

LeadershipMeasurement

ProcessTe

chno

logy Culture

A liGle TLC goes a long way!


14

Leadership

• Transparency

• Vision and example

• Resources (including time) Technology

• Help or hinder

• Ease of access

• Tending toward free

Culture

• Need to Share vs Need to Know

• Privacy

• Content Creators and Joiners


Process

Tech

nolo

gy Culture

TLC: Technology


15

“A social trend in which people use technologies to get the things they need from each other, rather than from tradiAonal insAtuAons like corporaAons.” groundswell.forrester.com

CompuServe

The Social Technographics™ Ladder


16

Inac%ves neither create nor consume social content of any kind

Spectators consume social content including blogs, user-‐generated video, podcasts, forums, or reviews

Joiners connect in social networks like MySpace and Facebook

Collectors organize content for themselves or others using RSS feeds, tags, and voAng sites like Digg.com

Cri%cs respond to content from others. They post reviews, comment on blogs, parAcipate in forums, and edit wiki arAcles.

Creators make social content go. They write blogs or upload video, music, or text.

Creators

Cri%cs

Collectors

Joiners

Spectators

Inac%ves

The Social Technographics™ Ladder


17 Creators

Cri%cs

Collectors

Joiners

Spectators

Inac%ves

US 55+ 12% 28% 12% 26% 64% 30%

US 18-‐24 46% 50% 38% 85% 89% 3%

US 35-‐44 23% 34% 20% 54% 73% 17%

2010 24% 37% 21% 51% 73% 18%

2007 18% 25% 12% 25% 48% 44%

US Adults


18

http://www.globalwebindex.net



19

Global Top Internet Sites (Reach)

1.  Google 50% 2.  Facebook 43% 3.  YouTube 32% 4.  Yahoo! 24% 5.  Wikipedia 15% 6.  Blogger 13% 7.  Baidu 11% 8.  MSN 11% 9.  TwiGer 11% 10.  QQ 7%

hGp://www.alexa.com/topsites/

1.  Google 2.  Facebook 3.  YouTube 4.  Yahoo! 5.  Amazon 6.  Wikipedia 7.  TwiGer 8.  eBay 9.  Blogger 10.  Craigslist


20

Why MaGers

> 800 million acAve users

> 400 million login daily

>350 million acAve mobile

users

130 friends is average

2 billion posts are liked per

day

250 million photos up per

day

Average user connected to 80 pages

75% of users outside USA


21

According to Facebook

Personal or OrganizaAonal

�  326,800 Facebook users live in North Dakota(age 18 or older)

�  36,160 Facebook users live in Minot (18+)

�  1,680 Minot Facebook users are newlyweds

�  1,280 Minot Facebook users are small business owners

�  9,300 Minot Facebook users are >50

New Technology


22

The Newest always is Best …

The Right Technology


23

History of KM: Leadership


24

Michael Polanyi

1950s

Aristotle

c. 350 BC

Classification of

Knowledge

Aristotle

1990s

Carla O’Dell Sir Francis Bacon

17th Century 2000s


TLC: Leadership


25

Including Ray Downey, Special Operations Command lost 95 men that day – totaling 1,600 years of experience. (emphasis added)

Something to consider . . .

“. . . there are known knowns; there are things we know that we know. There are known unknowns; that is to say there are things that we now know we don’t know. But there are also unknown unknowns — there are things that we do not know we don't know.”

26


Runner Up

"I think that gay marriage is something that should be

between a man and a woman."

27


Knowns and Unknowns


28

Unknown Knowns

Unknown Unknowns

Known Knowns

Known Unknowns

Comp Intell

HP

Unknown unknowns

Somewhere on the West Coast

29


Open Leadership

Respect that your customers and employees have

power.

Share constantly to build trust.

Nurture curiosity and humility.

Hold openness accountable. Forgive failure.

30


http://www.charleneli.com/resources/new-‐rules/


Openness Audit 31


http://www.slideshare.net/charleneli/openness-‐audit

TLC: Culture 32


Tribal Leadership


33

TwiGer RevoluAon


34

See Sonia Ben Jaafer: www.slideshare.net/KMMiddleEast

The GeneraAon Game 35

Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D.

36

Digital NaAve or Digital Immigrant?


GeneraAon Z


37

Are we ready for them?


38

www.strategy-‐business.com/arAcle/11404


39


40


41

Exchange and Transfer of Knowledge

Socializ

ation Externalization

Interna

lization C

ombination

TACIT

EXPLIC

IT

EXPLICIT

TACIT


Process

Tech

nolo

gy Culture

The impact of not . . . sharing


42

http://www.youtube.com/watch?v=lH39xjXaLW8

According to Computer Associates . . .



43

Exchange and Transfer of Knowledge

Socializ


Interna

lization C

ombination

TACIT

EXPLIC

IT

EXPLICIT

TACIT


Process

Tech

nolo

gy Culture


44

CreaAon and Transfer of Knowledge

Socializ


Interna

lization C

ombination

TACIT

EXPLIC

IT

EXPLICIT

TACIT

Combination • Formal Education (MBA)

• Policies

• Data mining Teradata, 1991 Wal-Mart, 2004

Internalization • Learning by doing

• Experience

• Values/Ethos

TYLENOL® crises of 1982 and 1986


J&J Credo

www.jnj.com/our_company/our_credo/

Our Credo (Johnson & Johnson)

We believe our first responsibility is to the doctors, nurses and patients, to mothers and fathers and all others who use our products and services.

In meeting their needs everything we do must be of high quality. We must constantly strive to reduce our costs

in order to maintain reasonable prices. Customers' orders must be serviced promptly and accurately.

Our suppliers and distributors must have an opportunity to make a fair profit.

We are responsible to our employees, the men and women who work with us throughout the world.

Everyone must be considered as an individual. We must respect their dignity and recognize their merit.

They must have a sense of security in their jobs. Compensation must be fair and adequate,

and working conditions clean, orderly and safe. We must be mindful of ways to help our employees fulfill

their family responsibilities. Employees must feel free to make suggestions and complaints.

http://www.jnj.com/our_company/our_credo/

There must be equal opportunity for employment, development and advancement for those qualified.

We must provide competent management, and their actions must be just and ethical.

We are responsible to the communities in which we live and work and to the world community as well.

We must be good citizens – support good works and charities and bear our fair share of taxes.

We must encourage civic improvements and better health and education. We must maintain in good order

the property we are privileged to use, protecting the environment and natural resources.

Our final responsibility is to our stockholders. Business must make a sound profit. We must experiment with new ideas.

Research must be carried on, innovative programs developed and mistakes paid for.

New equipment must be purchased, new facilities provided and new products launched.

Reserves must be created to provide for adverse times. When we operate according to these principles,

the stockholders should realize a fair return.



47

CreaAon and Transfer of Knowledge

Socializ


Interna

lization C

ombination

TACIT

EXPLIC

IT

EXPLICIT

TACIT

Combination • Formal Education (MBA)

• Policies

• Data mining Teradata, 1991 Wal-Mart, 2004

Internalization • Learning by doing

• Experience

• Values/Ethos

TYLENOL® crises of 1982 and 1986

Externalization • After action review

• Lessons learned

• Metaphor

Socialization • Social spaces (Ba)

• Master/apprentice

• Storytelling


48

The Knowledge Edge – The UlAmate Goal

Knowledge

Information

Data

Knowledge Edge

Wisdom

Understanding

Knowledge

Know

ledge

Cre

ation

“With 3,600 stores in the United States and roughly 100 million customers walking through the doors each week, Wal-Mart has access to information about a broad slice of America . . . The data are gathered item by item at the checkout aisle, then recorded, mapped and updated by store, by state, by region . . . By its own account Wal-Mart has 460 terabytes of data.” ( 750,000 CDs 1 terabyte ~ 1,000,000 MB)

14 November 2004

Hurricane



49

Are You Ready?

hGp://socialnomics.net/

John P. Girard, Ph.D. [email protected]

Social Knowledge: Are we ready for the Future?

50