GESTALT: The whole is GREATER than the sum of its parts.

UNITY: The artist selects, isolates and manipulates elements so they have visual coherence.

HARMONY: What the unifying principals create. Orderly, pleasing relationships between partsof the whole.

REPETITION of SIMILAR ELEMENTS: Creates a sense of movement.

REPETITION OF SIMILAR ELEMENTS: Also creates a sense of PATTERN.

REPETITION: The OVERALL image is more interesting than just one of its parts.

VARIETY: Varying elements slightly or drastically within a unified design contributes to harmony.

RHYTHM: Repetition of similar or varying elements also tends to set up a visual beat .

RHYTHM: Similar elements with similar or progressively changing intervals between them addsto an image’s harmony.

RHYTHM: Similar elements with similar or progressively changing intervals between them addsto a design’s harmony.

BALANCE: Equaling the visual weight of objects and spaces is the key to 2D harmony.

SYMMETRICAL BALANCE: Both sides of a design mirror each other.

ASYMMETRICAL BALANCE: Figures that differ in visual weight are carefully juggled to create theappearance of balance.

BALANCE: The “Rule of Thirds” can be followed (even loosely) to create balanced appeal.

HORIZONTAL BALANCE: The right and left sides are balanced, but not necessarily symmetrical.

VERTICAL BALANCE: The top and bottom are balanced (here interms of SPACE) but are not necessarily symmetrical.

FOCAL POINT: To unify a design, emphasis is can be added around an area that compels theviewer’s eye to return to it again and again. Without a focal point, things can fall apart.

SCALE: Emphasis can be added by affecting the size of an image compared to its surroundings.

ECONOMY: Using only what is needed to create an intended effect, you can make normal thingsappear to be abstract or semi-abstract. Work this out with careful cropping.