gamification for beginners
TRANSCRIPT
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GAMIFICATION >for beginners<
by Zsombor Fekete & Andrea Buzás
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What you should really know about gamification...
but only if you clearly know what you want!
>> It works
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Set a clear target!> I’d like my 7 year old son to eat all his
lunch on Sunday.
> Hint:- Ask yourself the following question:
WHAT WOULD I LIKE IN REALITY?
If you don’t know what your aim with gamification is, you’d better go and design a video game instead.
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ReframingI could just jell at him till he eats up all the
meat, but I don’t. Instead, I put all the meat on his favorite plate and ask him whether he could guess how many bites it takes to uncover the car on the bottom.
> Hints:- A game is never obligatory.- The task should be clear and exciting.
(and not more than 3 sentences)- Hide your real aim. Set an appealing
task instead.
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Ergonomics> I slice up the meat to bites.
I try to make each slice small enough for a good bite to have, and at the same time big enough for uncovering a significant area from the image on the plate.
> Hints:- Eliminate all obstacles on the playfield.- If the game is too difficult, then it gets
frustrating; it if is too simple, it will be boring.
- Progress should be clear and visible.
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Flow support> „I guess it takes a good 20 bites to
uncover the red car on the bottom. My son reacts: „Oh no! 10 is enough…”
Now we count all the bites, and if necessary, we modify the original bids.
> Hints:- All challenges should lead to the real aim.- To err is human, to try is fun.- Continuous feedback makes the player
confident in reaching his aim.
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Conversion> After he won, I tell him how good he was.
I reassure him about the great job he did eating up all the meat.
„Did you like it?” – and with this question I try to pave the way for the success of the next Sunday lunch.
> Hints:- Celebrate success.- Reflect on his real achievement
beyond the game.- Consolidate the new skills and
knowledge.
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That’s all folks!
Keep on gamifying and you’ll see the world around you turning a lot happier.
Gamification in 5 steps:
> Target-setting> Reframing> Ergonomics> Flow support> Conversion
!