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c Dow Jones

the engagement crisis

cc flickr streamishmc

80%+ second screen

the teen-less car

the power of games cc flickr mache

engaging users and changing behavior with the

best ideas from games, loyalty & behavioral economics

gamification

gamification is not just

making everything a game

hi, i'm gabe zichermann

gamification.co

TAKE CONTROL

OF LIVE SOCIAL MEDIA

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GAMES ARE WIRED TO PRODUCE PLEASURE

THE MOTIVATION TO PERSEVERE (IN GAMES) IS THE BRAIN SEEKING ANOTHER SURGE OF DOPAMINE -- THE FUEL OF INTRINSIC REINFORCEMENT. Judy Willis MD

CC FLICKR.COM/SCOTTFIDD

WIRED FOR

PLEASURE

DOPAMINE: WONDER DRUG

personal best - nike+

FEEDBACK

FRIENDSFUN

engage: Domino's

purposeful fun

extending live/virtual

discover talent/skill

fun: failure, creative constraint

QUIRKY: UNLEASHING INNOVATION

bigger picture - foldit

train - ready, set, jet

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@gzicherm

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