$.

Skyd gamification ind i din SoMe plan

PROGRAM• Kort intro

• Cases

• Sinful: Sådan optimerer du samspillet mellem din facebook gruppe og nyhedsbrev

• VERO MODA: Sådan kan du bruge gamification til at købe klog og værdifuld trafik på SoMe

• interiorshop.dk: Sådan laver du et stærkt konverterende flow med SoMe som afsæt

• Normal: Sådan får du en spil-kampagne til at blive delt på sociale medier

• HBO: Sådan arbejder HBO målrettet med gamification i SoMe

Opsamling + tips n’ tricks

Invitation

Offering a technology, enabling companies to engage the audiences in memorable ways

WE WORK WITH MARKETING GAMIFICATION

…just like HBO

We used to do web solutions for any screen size

Like any other Digital Agency, but ...

Our customers meets new demandsChange in consumer behavior

Someone else are telling the customers what and

where to buy

Influencers

Now account for every third minute spend online

SoMe madness

Mobile devices will account for 73% of all internet usage

in 2018

Mobile is king

Push marketing does not have the same effect anymore

The push is dead

The customer is in the drivers seat!

The Power of Gamification in marketing

£9 BillionGamification in marketing will grow by 500% to 9B-GBP before 2020.

70%More than 70% of the Top 2000 companies was expected to launch min. one gamification campaign in 2014.

Hard wiredHumans are hard-wired to enjoy games

and to compete.

DopamineGames make the audience enter a world where to dopamine will flow, which keeps brands remembered. No other marketing

technique can do that.

SHOOTING DUCKS!

Shooting small ducks with a precision weapon!

Unique participants1.410.298

spend

minutes18.396.000

from

countries195

over

and campaigns2.000+

Participations12.234.056

We help our customers

• Cut through the noise(Connect)

• Activate and engage(Make them listen)

• Be remembered(Win the sales)

Knowledge gamesLuck games

• Wheel of Fortune • Scratch Card • Lucky Number

• Slot Machine

• Upcoming: Roll the Dice

• Upcoming: Tombola

• Quiz • Calendar • Prediction

• Guess the Picture • Prio Puzzle • Personality Test

• Guess the Word

• Place the Picture

• Upcoming: Video Quiz

Effort games

• Shell Game • Spot the Difference • Voting Poll

• Sliding Puzzle • Puzzle • Memory Game

• Hide n Seek

• Swipe and Select

• Upcoming: ‘Duck Shot’

Sådan optimerer du samspillet mellem din facebook gruppe og dit nyhedsbrev

SINFUL

https://app.leadfamly.com/campaign/view/demo/4352/token:65655da427fd7e2d0fe08ae03f7eb82a

Global fashion brand, VERO MODA, built their first campaign with just one objective - to use game mechanics to drive targeted quality traffic to the new

styles of the season. Instead of promoting ‘New styles are out’, they invited the audience to do a

personality test in order to find their style. This made them cut through the noise, not competing with the random ‘New styles’ message but instead focusing on

activating and engaging the audience. Results were incredible - the CPC was significantly lower and VERO MODA managed to get more than 50% to click on the integrated link where the

audience could shop the items matching their style. The campaign had an ROI of x 30

See the campaign here

campaign visits12.922

engagement hours599

visits to website5.523 X30

ROI

Online retailer, interiorshop.dk made a clever campaign flow collecting 6000 new leads for their database and had an instant sales of €15000 only investing €1500

in social ads. Promoting the memory game on facebook had 10000 visits on the campaign

game page of which 6000 decided to sign up and play the game. When the campaign ended, the retailer sent out a newsletter with the headline ‘Thank you for participating - see if you have won the prize’. That subject line resulted in an impressive open rate and Interiorshop cleverly promoted a 20%

discount voucher for all the participants lasting for 2 weeks. This gave them €15000 in direct sales and proved a direct ROI x10 and the 6000+

signups on top the ROI.

See the game here

direct sales after 2 weeks

€15.000spent on facebook ads

€1.500new sign-ups

6.123 X10ROI + 6.000 sign ups

European retailer, Normal, made a campaign using the Lead:famly technology to engage their audiences in a fun an untraditional fashion.

Launching the ‘How normal are you’ personality test on payed and organics social, the retailer aimed for a concept where their audiences

shared their result. Huge succes! More than 48.000 people visited the campaign. 6.000 shared their

result driving 18.000 new visitors to the campaign.

Try the test and read the full case in danish and english

Campaign shares 6.000+

engagement hours575

visits from shares18.000+ 3.5

Average visits pr share

HBO Nordic started working on Lead:famly in 2016. In 2017/2018 they increased the number of campaigns significantly and achieved the success in the below through 50+

campaigns. With the blockbuster Level Quiz ‘How long will you survive, launching the 7th season of

Game of Thrones, HBO Nordic made a campaign that went global and had participant from every country in the world.

Today HBO build campaigns across the Nordics, Eastern Europe and Spain.

campaign visits2.623.032

visitors59.309

engagement hours35.954

campaigns50+

TIPS n’ TRICKS

• HUSK AT GAMIFY’E DIT CONTENT OG FÅ CONTENT TIL SOME

• BRUG VIDEO - VIRKER DOBBELT SÅ GODT!

• SKAB SYNERGI MELLEM SOCIAL OG SPIL DELEN

• HUSK HUMOR, CHALLENGES & FEEDBACK

• BRUG SPIL ELEMENTER TIL AT KØBE SKARP TRAFIK

BAR WEBINAR+

https://marketing.leadfamly.com/some-webinar

Torsdag d. 6/12 kl. 10.30

Duk op og vind!

I dag kl. 17.20

Thank you!

contact@leadfamly.com