Dow Jones Solutions for Marketing ProfessionalsSolutions for Marketing Professionals

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“Factiva provides one of the best content and technology solutions available to meet our business requirements.”

David Sakayeda, First Vice President,

Market Research of the Market Knowledge Group,

Countrywide Financial Corporation

Dow Jones Solutions for Marketing Professionals

With Dow Jones, you’ll fi nd marketing solutions that deliver the tools, technologies and information that enable you to build winning marketing and communications campaigns, strategies and tactics. Dow Jones is one of the world’s most innovative information providers for big and small organizations around the globe. With more than 125 years of editorial excellence and deep experience in developing information solutions that improve the way you work, Dow Jones is the best company to help you:

Build better prospect lists and fi ll new-business pipelines by combining information on millions of companies and executives with tools that uncover those companies mostly likely to buy your product or service

Keep executives and others fully informed about your business and competition with a complete range of newsletter and information-sharing tools

Safeguard your company’s reputation and manage your corporate communications strategy by monitoring and measuring a global spectrum of media and blog conversations

Drive opportunities faster through the sales cycle by using rich company, executive and industry data to further qualify leads

Uncover emerging industry, consumer and business trends and fi nd fresh ideas or looming threats worth considering

“Factiva allows us to distribute newsletters on a more timely basis. The streamlined process saves time and lets our staff focus on other aspects of their jobs.”

Beatrice Kerr, Business Information Services Senior Manager for Deloitte & Touche plc

The marketing landscape is rapidly changing as advertising models shift, the infl uence of social media explodes and markets for your products become increasingly complex. Despite these pressures, your main marketing goal remains the same: you must act faster and smarter than your competition. Whether you spend your days driving leads into a new-business pipeline, monitoring media coverage and managing your organization’s reputation, executing communications plans or building differentiation for your product line, you need any edge to set you – and your company – apart.

New products rarely sell themselves. Sure – you could get lucky and drive sales with a single press release. But for most marketing and sales campaigns, you need to build targeted prospect lists of companies that may actually want to buy your product. And the more targeted the lists, the more likely you are to hit your revenue targets.

Dow Jones includes information on millions of companies and millions of executives then helps you fi nd just those prospects that meet your unique criteria, from geographic location to industry segment. We’ll even help you fi nd prospects based on triggering events such as management moves, mergers, bankruptcies, capital investments and more. And when you know which events actually trigger the best opportunities, you can receive a constant stream of new companies and executives that meet your criteria, keeping your pipeline full of relevant prospects.

CEOs don’t like surprises. Looming mergers, sneaky competitive moves, growing local and global trends – these issues all affect your company’s ability to successfully compete. But keeping everyone informed shouldn’t consume your entire day.

Dow Jones helps you deliver the right information to everyone in your organization with tools that include simple widgets to post competitive news, highly targeted alerts for senior executives and tools to help teams share information and collaborate more easily. We also offer a wide range of newsletter options, from simple do-it-yourself editions to turnkey options that can include original, customized content from Dow Jones journalists.

Dow Jones Solutions for Marketing Professionals

You can’t manage what you don’t monitor. Communications challenges come in all shapes and sizes, from whisperings about product defects to noisy announcements about mergers and launches. But unless you are listening to all the conversations, you can’t make the best decisions – or act quickly enough to sidestep bigger problems.

Dow Jones leverages one of the world’s most comprehensive global collections of traditional and social media, including blogs and message boards, to provide accurate, high-quality media measurement without information overload. Media coverage is analyzed and transformed into charts and graphs so that you can see the context of trends affecting your industry, quickly understand the big picture and make more informed decisions.

Strong pipelines drive everyone’s success. You can help your sales team sell more and sell faster by arming them with news and information they can immediately use to start conversations, open executive doors and uncover upsell opportunities.

Dow Jones provides extensive, credible company, executive and industry data for millions of local and global entities, whether you need to fi nd executive connections that put a salesperson inside a target company or D-U-N-S numbers for cleaning up the data in your CRM systems. And our team of consulting experts can can help improve the performance of your sales and marketing efforts by aligning information with the tasks that sales and marketing perform every day.

New ideas could actually grow on trees. To keep your fi nger on the pulse of your business, you need to know what’s coming next and what everyone is talking about – from your brand to your competition to new ideas for eco-friendly promotions. You need to be scanning the horizon for the next big thing.

Dow Jones makes it easy to be the person in the room with meaningful information and intelligent insights. Along with the world’s best collection of leading news and business publications, blogs and Web content, only Dow Jones gives you unique tools and technologies to quickly fi nd and analyze the news that matters to you, with news radar visualizations and continuous alerting.

From targeted prospect lists to media monitoring to corporate communications tools, Dow Jones delivers the news, technologies and resources that you and your marketing team need to signifi cantly improve your results.

“We use Dow Jones to help qualify accounts—is it the proper size; is this a company that is going to spend half a million on us or $20,000?”

Alan Groh, Chief Technology Offi cer, Quilogy

Inside Market Data News Provider of the Year: Dow Jones Newswires

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Dow Jones Solutions for Marketing Professionals

To learn more about how Dow Jones can deliver tools and resources to customize and distribute news and information that fi ts

the way people work throughout your organization, visit solutions.dowjones.com or call us on 800.369.0166 (US), 44.203.217.5100

(UK and Europe) or 61.2.8272.4600 (Asia).

Objective Solution

Stay informed and ahead of the competition with a range of search, alerting, newsletter and information-sharing tools

Dow Jones Factiva Offers a comprehensive global and local view of markets, companies and trends from more than 14,000 world-class sources

Build high-quality, targeted prospect lists and qualify leads more effectively

Dow Jones SalesWorksNews and business information on millions of companies and executives along with tools for prospecting, territory management and customer relationship development

Dow Jones Client SolutionsTeam of experts with more than 20 years of experience integrating targeted news, critical business information and business development tools into workfl ow applications and online channels

Create and manage effective corporate communications, crisis management and public relations strategies and campaigns

Dow Jones Insight Sophisticated tools to analyze, measure and report on mainstream media coverage and conversations distilled from millions of articles, blog posts and Web sites

Create and manage effective corporate communications, crisis management and public relations strategies and campaigns

Dow Jones News Service Award-winning, real-time corporate, economic, market, fi nancial and political news, reported from nearly 90 bureaus across the globe, Dow Jones publishes up to 12,000 items each day, in 11 languages, covering all asset classes

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