the new rules of email marketing with dj waldow

The New Rules of Email Marketing with DJ Waldow

Time for a game!


How many of you have...?



Used email tocommunicate data breach


“Password reset emails were sent to all Evernote users”


Email marketingis NOT dead!


Send timely, targeted, valuable HUMAN email to

people who want it


NOT HUMAN


“Just think of what that extra money could go toward instead – half an iPad2, a new

business casual outfit for Boston, or a round of top-shelf drinks at the hotel bar (oh wait, I guess I’d be the one to benefit

from that).”


HUMAN


“Oh, and I’m drinking a little more of that bulletproof coffee (just

google it - you won’t believe me).”


HUMAN


First, I love this idea of getting people engaged right away. Kudos!

Ha! I didn't think anyone would be reading my answers. P.S. I guess I should always answer those automatic things as if someone is reading them...though I think you are the first that has ever responded!

Oh… you are good! I didn’t expect a response back -very good.


one more secret to email marketing


“But if you do gain that initial trust, and more importantly, confirm and grow it, you can write pretty lame subject lines and people will still read your messages.”

--Brian Clark (@copyblogger) … in 2010


FREE BEER


I opened [your email] because I knew it was your weekly email and I wanted to see inside -- the subject had no influence. That's what happens when you become a trusted resource or an expected one.

--Meryl K. Evans, “Content Maven for Hire”

!!!!!


Email Marketing Best Practices

You should NEVER…


Never use “free” or ALL CAPS in a subject line

“ ”



• 9,140,000 results• “Ultimate list”• “Top 100”• 30 words”

Gmail spam “false positives”


Never send “ugly” emails

DJ Waldow | Waldow Social | @djwaldow DJ Waldow | Waldow Social | @djwaldow

“ ”


inbox placement


open rate


click-to-open rate


Subject lines should always be between 30 & 50 characters

DJ Waldow | Waldow Social | @djwaldow DJ Waldow | Waldow Social | @djwaldow

“ ”


“Off-the-Court Gear in Tournament Colors”


“Off-the-Court Gear in Tournament Colors”


Off-the-Court Gear in Tournament Co…

Sesame Street Asks Obama Campaign To Take Ad Down, Anderson Cooper vs. Star Jones, Die


Sesame Street Asks Obama Campaign To Take Ad Down, Anderson Cooper vs. Star Jones, Die Hard Obama Supporter Freaks Out


Get up to 70% off children’s fashion


Get up to 70% off children


One Oil Change, Three Oil Changes with Inspections, or a Four-Wheel Alignment (Up to 78% Off) | 10 or 20 Gym Passes (Up to 69% Off) | Salon Package with Cut, Style, and Two-Color Highlights; Shellac Manicure; or Acrylic Nails (Up to 51% Off)

An actual Groupon subject line


One Oil Change, Three Oil Changes with Inspections, or a Four-Wheel Alignment (Up to 78% Off) | 10 or 20 Gym Passes (Up to 69% Off) | Salon Package with Cut, Style, and Two-Color Highlights; Shellac Manicure; or Acrylic Nails (Up to 51% Off)


42 words421 characters



Open Rate (%)Click to Open Rate (%)

Number of Characters

18.8%

13.5%

22.6%

15.0%

28.5%

15.9%

0%

5%

10%

15%

30%

35%

20%

25%

[%]

11 20 30 40 50 60 70 80 90 100 110 120 130 140


“the longer the subject line,the lower the open rate

… BUT …the higher the click-to-open

1. Never use a popup to collect email addresses2. Never send mostly-text emails3. Never send mostly-image emails4. Never make your unsubscribe link obvious5. Always use double opt-in6. Never buy a list7. Never have fun

Some other “rules” to consider breaking


“Best practices are those that are best for YOUR audience.”@djwaldow #VocusWebinar



Obligatory picture of my kiddos


Let’s KIT


* The Secret to Email Marketing* The Various Components That Make Up an Email* Why Some Email Marketing “Rules” are Silly* How Email Marketing and Social Media Go Together Like Batman & Robin* Why Testing is Critical to Email Marketing* Measuring Results

ENTER CODE VOCUSWEBINAR FOR 50% OFF!

waldowsocial.com/email-marketing-made-simple

Thanks for attending!

Next webinar:

True Influenceon June 5, 2pm ET

with Danny Brown

Thanks for attending!

#VocusWebinar @vocus

The Vocus FamilyAbout VocusVocus is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345-5572.

PR Suite | Marketing Suite Online News Releases Publicity Facebook Apps Email Marketing @Vocus @PRWeb @Helpareporter @NorthSocial @iContact

the new rules of email marketing with dj waldow

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