gamification for witi 12.8.11
Post on 21-Oct-2014
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The size of the audience reach through social gaming and the proven ability to achieve higher levels of engagement, change behaviors and drive innovation, make gamification a must to consider for today's savvy marketer. With more than 750 million users on Facebook alone, and a demographic that is split almost 50/50 between male and female, the audience reach for gamification rivals any other channel. And if that is not enough, those who engage and are motivated by game mechanics span all age groups. According to Forrester Research, the gamification of marketing strategies will boost consumer engagement and provide long-term value for the participant. Will you be applying gamification to your business or marketing efforts? To help you decide, check out this presentation to learn:* What gamification is* Why it works* How brands are applying it today* If it is for you* How to get startedTRANSCRIPT
Amy J. Lipton
Presentation available for download at SlideShare www.slideshare.net/gamyfy
5 SECRETS OF MARKETING GAMIFICATION
Enhancing the Customer Experience
December 8, 2011
The Opportunity Is Huge
114.9 Million U.S. TV Homes for 2010 *
Sources:
* Nielsen
** Techcrunch and Pew
*** Rovio
600 Million online social gamer poulation**
500 Million downloads of Angry Birds in 2 years***
Groupon is the fastest growing company ever
By 2014 70% of large companies
will have one gamified app
A gamified service for consumer marketing or customer retention as important as Facebook**
Sources: * Forrester Research
** Gartner Research
84% of MarketersHave No Plans to Use Games*
5 Secrets of Marketing Gamification to Enhance Customer Experience
1. What is gamification?
2. Who are gamers?
3. Why does it work?
4. Who is using it and how
5. 4 steps for success
What is Gamification?
The application of gaming concepts to non-gaming experiences
Game mechanics = badges, points, leaderboards, levels, challenges, achievements, currencies
Game dynamics = Strategies used in game design to motivate e.g. appointments, avoidance, loyalty
A top pick for the Oxford Dictionary word of the year
Who are gamers?
Sources: Pew Internet Studies, TechCrunch, NPD
53% social gamers are female, 40% of all gamers
49% age 18-49
Wired, mobile and social
40% of time on Facebook
Proven ability to:Achieve higher levels of engagementChange behaviorsDrive a deeper, more compelling experience
Effectiveness of Gamification A ‘Must’ to Consider for Tangible Business Results
Free Lunch Dynamic
Epic Meaning and Communal Discovery
Ford used a giant Words With Friends game to reveal a new car
Achievement, Pride, Ownership
Progression and Ownership
Loyalty and Rewards
4 Steps to Success
1. Understand your business objectives
2. Develop a strategy (actions using game mechanics and dynamics to influence behaviors) to meet your objectives
3. Measure results
4. Reward your participants
Resources
http://www.scvngr.com/http://www.bunchball.com/gamification-101-1
111?gclid=CKqSv4Dm2qwCFYXrKgodFAIHqg
http://www.badgeville.com/http://klout.com/homehttp://www.radian6.com/http://techcrunch.com/2010/08/25/scvngr-
game-mechanics/
THANK YOU !!
Amy J. Liptonwww.gamyfy.com