Amy J. Lipton

Presentation available for download at SlideShare www.slideshare.net/gamyfy

5 SECRETS OF MARKETING GAMIFICATION

Enhancing the Customer Experience

December 8, 2011

The Opportunity Is Huge

114.9 Million U.S. TV Homes for 2010 *

Sources:

* Nielsen

** Techcrunch and Pew

*** Rovio

600 Million online social gamer poulation**

500 Million downloads of Angry Birds in 2 years***

Groupon is the fastest growing company ever

By 2014 70% of large companies

will have one gamified app

A gamified service for consumer marketing or customer retention as important as Facebook**

Sources: * Forrester Research

** Gartner Research

84% of MarketersHave No Plans to Use Games*

5 Secrets of Marketing Gamification to Enhance Customer Experience

1. What is gamification?

2. Who are gamers?

3. Why does it work?

4. Who is using it and how

5. 4 steps for success

What is Gamification?

The application of gaming concepts to non-gaming experiences

Game mechanics = badges, points, leaderboards, levels, challenges, achievements, currencies

Game dynamics = Strategies used in game design to motivate e.g. appointments, avoidance, loyalty

A top pick for the Oxford Dictionary word of the year

Who are gamers?

Sources: Pew Internet Studies, TechCrunch, NPD

53% social gamers are female, 40% of all gamers

49% age 18-49

Wired, mobile and social

40% of time on Facebook

Proven ability to:Achieve higher levels of engagementChange behaviorsDrive a deeper, more compelling experience

Effectiveness of Gamification A ‘Must’ to Consider for Tangible Business Results

Free Lunch Dynamic

Epic Meaning and Communal Discovery

Ford used a giant Words With Friends game to reveal a new car

Achievement, Pride, Ownership

Progression and Ownership

Loyalty and Rewards

4 Steps to Success

1. Understand your business objectives

2. Develop a strategy (actions using game mechanics and dynamics to influence behaviors) to meet your objectives

3. Measure results

4. Reward your participants

Resources

http://www.scvngr.com/http://www.bunchball.com/gamification-101-1

111?gclid=CKqSv4Dm2qwCFYXrKgodFAIHqg

http://www.badgeville.com/http://klout.com/homehttp://www.radian6.com/http://techcrunch.com/2010/08/25/scvngr-

game-mechanics/

THANK YOU !!

Amy J. Liptonwww.gamyfy.com