gamification for share

Download Gamification for share

Post on 24-Jul-2015

1.298 views

Category:

Education

0 download

Embed Size (px)

TRANSCRIPT

  • (Yuki Fukuyama)

    ()

    ()

    2

  • 3

  • 4

  • 1.

    2.

    3.

    4. (McGonigal,2011)

    5

  • Web

    Zichermanns Gamification

    McGonigals Gamification

    6

  • 7

  • Achievements Appointments Behavioral Momentum Blissful Productivity Bonuses Cascading Information

    Theory Combos Community Collaboration Countdown Discovery Epic Meaning Free Lunch

    Infinite Gameplay Levels Loss Aversion Lottery Ownership Points Progression Quests Reward Schedules Status Urgent Optimism Virality

    Gamificationwiki 8

  • ,

    (McGonigal,2011)

    9

  • 1.

    2.

    3.

    4.

    (McGonigal,2011) 10

  • 11

  • 12

  • (ex.Zone,)

    (Csikszentmihalyi,1990)

    13

  • 14

  • 15

  • (Bandura,1985)

    16

  • 1.

    2.

    3.

    4.

    (Bandura,1977)

    17

  • 18

  • (ex.)

    (ex.)

    19

  • ()

    (Deci, 1980, Deci & Ryan, 1991)

    20

  • Challenge

    Curiosity

    Control

    Fantasy

    (Lepper & Hoddell,1989) 21

  • 22

  • , 2008

    2008

    ( 1986,1990)

    ( 1991)

    23

  • (ex.)

    ,2009

    20

    24

  • 25

  • ex.TV

    Hard-Fun

    (,2007)

    26

  • ()

    27

  • 28

  • MUD4(Bartol,1996)

    MUD

    (Dixon,2011)

    29

  • / /

    //

    / //

    (Yee,2005)

    30

  • 1

    (Klug & Schell ,2006) 31

  • 32

  • 300104195

    (,2011) 33

  • 75.0%** 33.4%

    81.8%* 66.2%

    77.5%** 41.0%

    73.1%* 60.0%

    47.1% 58.5%

    74.0% 63.6%

    54.8% 78.0%**

    31.8% 57.5%**

    45.2% 68.2%**

    34

  • 35

  • ()

    36

  • Game

    37