APNI RASOIINDIAN FOOD RESTAURANTS

Apni Rasoi - An Indian Phenomenon

Apni Rasoi opened its doors in India in 1999. Ever since then, our family food outlets in Delhi have proceeded to demonstrate, much to the delight of all our customers, what the Apni Rasoi's experience is all about. Our first outlet opened on 15th April 1999 in Tri Nagar, Delhi. Almost 8 years down the line, we are the Delhi's leading Indian food service system with more than 9 restaurants, serving more than thousand customers everyday.

Locally Owned

Apni Rasoi is a registered brand solely owned by Sanjay Goel, which operates under the company 'Ashish Enterprises'. Sanjay Goel has vision to operate Apni Rasoi with complete commitment to Quality, Service, and Value and plans to open at least 20 more outlets in Delhi & NCR within next 24 months.

Apni Rasoi has a special menu with vegetarian selections to suit Indian tastes and preferences. It serves 100% vegetarian food. We've re-formulated our products using spices favoured by Indians.

Our Philosophy

Our vision to be India's "best" quick quality service restaurant experience is supported by a set of principles and core values. The principles that guide us .

Quality, Service & Value - It is an unflinching Apni Rasoi's ideology that our customers must always get quality products, served quickly and with a smile, in a clean and pleasant environment and all at a fair price We are committed to exceeding our customers' expectations in every outlet every time. We have a passion and a responsibility for enhancing and protecting the Apni Rasoi brand. We believe in a collaborative management approach, employing a mutually respectful busi ness philosophy. We will seize every opportunity to innovate and lead the industry on behalf of our customers.

International Standards Apni Rasoi's local suppliers provide us with the highest

quality, freshest ingredients. Complete adherence to the Indian Government regulations on food, health and hygiene is ensured, while maintaining our own recognized standards. Fast, friendly service - the hallmark of Apni Rasoi's outlets is the mantra we abide by. Stringent cleaning standards ensure that all tables, chairs and trays are sanitised several times each hour. Such meticulous attention to cleanliness extends beyond the lobby and kitchen to even the pavement and immediate areas outside the outlets.

Support Apni Rasoi provides detailed and full support for all franchisees including

:Pre-Opening • Site Selection

• Franchisee selection• Store construction• Supply of equipment• Supply of a full range of manuals• initial training• Store opening promotions

Post-Opening • On going promotional and advertising activity

• Regular field support• Online web-based information exchange• Lease renewal negotiation• Meetings of franchisees to exchange ideas• On going product and packaging development• Optional audits* All services not available in all markets

Basic Requirements of a location

Minimum of 400 sq. ft. of retail space. Either owned or leased.

Location in prime area on a main street with good visibility.

Facing main road with minimum 12 feet frontage. Good Signage Space. Water and electrical connection. Would be advantageous to have location near other food

outlets. Easy Parking.

Types of Apni Rasoi Restaurants

SMALLRESTAURANT

MEDIUMRESTAURANT

LARGERESTAURANT

AREA - 400SQFT AREA - 800SQFT AREA - 1500SQFT

STANDINGS - 3 TABLES SEATINGS - 6 TABLES SEATINGS - 12 TABLES

FRONTAGE - 12 FT FRONTAGE - 12 FT FRONTAGE - 12 FTPOTENTIAL - MOVING CROWD

POTENTIAL - FAMILY CROWD

POTENTIAL - FAMILY CROWD

SERVICE STAFF – 4 SERVICE STAFF – 6 SERVICE STAFF – 10

DELIVERY STAFF – 3 DELIVERY STAFF – 4 DELIVERY STAFF – 6

KITCHEN STAFF – 4 KITCHEN STAFF – 5 KITCHEN STAFF – 7

DELIVERY BIKE – 2 DELIVERY BIKE – 4 DELIVERY BIKE – 6

OPTIMUM PARKING AREA OPTIMUM PARKING AREA OPTIMUM PARKING AREA

SMALL RESTAURANT

MEDIUM RESTAURANT

LARGE RESTAURANT

Our Menu

ROI Workout

SMALL RESTAURANT MEDIM RESTAURANT LARGE RESTAURANT

AREA (IN SQFT) 400 800 1500

FRANCHISEE FEE 300000 300000 300000

INVESTMENT IN KITCHEN EQUIPMENTS 250000 350000 400000

INVESTMENT IN INTERIOR 400000 600000 900000

TOTAL INVESTMENT 950000 1250000 1600000

MONTHLY TARGETED SALE 600000 900000 1200000

CK ITEMS SALE 402000 603000 804000

SALE OF OTHER PRODUCTS 198000 297000 396000

TOTAL FRANCHISEE MONTHLY EARNING 240000 360000 480000

FIX EXPENSES 180000 270000 360000

PROFIT OF FRANCHISEE 60000 90000 120000

RETURN ON INVESTMENT 6.32% 7.20% 7.50%

Kitchen Investment DetailsITEMNAME

SMALLRESTAURANT

MEDIUMRESTAURANT

LARGERESTAURANT

CASH COUNTER 1 1 1BAIN MAIRE 1 2 2PACKING TABLE 1 1 1DEEP FREEZER 400L 1 0 1DEEP FREEZER 500L 0 1 1REFRIGERATOR 1 1 1MICROWAVE 2 3 4TANDOOR 1 1 2TANDOOR TABLE 1 1 13 SINK SET 1 1 1TANDOOR HOOD 1 1 1WATER COOLER 1 1 1RICE COOKER 2 3 3

INVERTER DOUBLE BATTERY 1 1 1HALF DISH 24 48 48FULL DISH 24 48 48ROUND PLATE 24 48 72QUARTER PLATE 24 48 72GLASS 36 72 108THALI 24 48 72SPOON 48 96 144SERVICE SPOON 24 48 72

VEGETABLE SERVICE SPOON 12 24 36

RICE SERVICE SPOON 2 4 6

Interior SpecificationsAREA OF WORK ITEMNAME SIZE COLOUR BRAND

FOH FLOOR VETRIFIED TILES 600X600 MM IVORY KAJARIA

KITCHEN FLOOR KOTA STONE 22''X22'' GREY DELHI CUT

FOH WALL CERAMIC TILE UP TO 3' HT 150X600 MM WENGE KAJARIA

KITCHEN WALL CERAMIC TILE - FULL HT 300X450 MM OFF WHITE KAJARIA

FOH CEILING GYPSUM FALSE CEILING OF APPROVED DESIGN

KITCHEN CEILING NO CEILING

FOH WALL PAINT VELVET TOUCH LIGHT YELLOW ICI DULUX

KITCHEN WALL PAINT DISTAMPER OFF WHITE ANY

FOH CEILING PAINT VELVET TOUCH OFF WHITE ICI DULUX

KITCHEN CEILING PAINT DISTAMPER OFF WHITE ANY

FOH LIGHTS 6'' CONCELED LIGHT OF 2 CFL 6'' ROUND WHITE ANY

KITCHEN LIGHTS NORMAL 4' TUBE LIGHTS 4' WHITE ANY

FOH AC 1.5 TON AC IF REQUIRED 1.5 TON OFF WHITE ANY

FOH TABLE PROVIDED BY APNI RASOI PVT LTD

FOH CHAIRS PROVIDED BY APNI RASOI PVT LTD

STAFF LOCKERS LOCALY WOODEN MAKE YELLOW LAMINATE

WASH BASIN FULL HT TILES 300X600 MM LORENZA BROWN KAJARIA

WASH ROOM FULL HT TILES 300X600 MM LORENZA BROWN KAJARIA

COMPUTER PROVIDED BY APNI RASOI PVT LTD

PRINTER PROVIDED BY APNI RASOI PVT LTD

BILLING SOFTWARE PROVIDED BY APNI RASOI PVT LTD

MENU BOARD PROVIDED BY APNI RASOI PVT LTD

SIGNAGE PROVIDED BY APNI RASOI PVT LTD

MURALS PROVIDED BY APNI RASOI PVT LTD

MISLLANEOUS AS PER LOCATION

Schedule for Opening a Restaurant Evaluation of site by Operations Team. Signing of MOU & Payment of Franchise Fees. Post approval signing of franchising agreement (3 years). Apni Rasoi will provide layout plan for store (interiors and

exteriors). @ Rs60 per sqft Work to be jointly supervised by Apni Rasoi team and

franchisee. Average period for construction of restaurant – 45-60 days. Simultaneous ordering of equipment and accessories from

approved suppliers of Apni Rasoi as per specifications Training of franchisee and staff at an existing store supervised

by operations - 1 week minimum. Store opening plan to be devised and finalized by Marketing and

Operations.

Contact UsFor any further clarifications, please get in touch with us at:

Tel : 011-4770558308800093600

e-mail : sanjay@apnirasoi.comWebsite : www.apnirasoi.comAddress : 701, 7th Floor, Plot No. A-05, Pearl best

Height - 1, Netaji Subhas Palace, Delhi .