founding farmers: portfolio

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This portfolio is all the work I've done for Founding Farmers Branding & Idenity.

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  • Raksasanti YinCorcoran College of Art & DesignDesign Sophomore Studio II | Spring Semester 2012

  • Table of Content

    Project 1 Logo

    Project 2 Stationery Package

    Project 3 Graphic Standards Manual

    Project 4 Carrier Folder

    Project 5 Logo Animation

    Project 6 Website

    Ptoject 7 Item of Choice

  • Project 1: Logo

    Original Dimension: 6"x10"Current Scale: 30%

    1

  • Dear Reader,

    The typefaces I use for the logo is Archer. I prefer to use a slab-seirf because I feel it works well with the logo icon. The logo is rounded and I wanted to add some contrast. That is why I used and it is best to use Archer.

    The margin on the left and the right is 1 inch and the margin from the top to the top of this paragraph is 2.25 inches. This is the letterhead for my Founding Farmers Idenity and Branding. The logo is above everything and all the contact information is at the bottom of this paper. I try to align this paragrapgh with the start of the information below.

    Founding Farmers is all about being orgainc and fresh. It seem to be a common trend going on around this time and age. There are more places posting up their calories in the menus and signs to emphasis how healthy they are. Founding Farmers is one of the best youll get in this trend. You will recieve a good fram-inspired meal and still feel good afterwards.

    From,Raksa

    1924 Pennsylvania Ave NW Washington DC 20006 12505 Park Potomac Ave Potomac MD 20854Phone: 202.822.8783 Phone: 301.340.8783

    www.FoundedFarm.com

    info@FoundedFarm.com

    1924 Pennsylvania Ave NW Washington DC 20006Phone: 202.822.8783

    12505 Park Potomac Ave Potomac MD 20854Phone: 301.340.8783www.FoundedFarm.com

    Jeffrey MacMillanCO-OWNERJM@FoundedFarm.com

    1924 Pennsylvania Avenue NW Washington DC 20006

    Project 2: Stationery Package

    Original Dimension: Business Card: 6"x10" Envelope: 6x10 Letterhead 6x10Current Scale: 40%

    2

  • Project 3: Graphic Standard Manual

    Original Dimension: 5"x8" Current Scale: 40%

    3

  • Project 4: Carrier Folder

    Original Dimension: 9"x11.5" Current Scale: 40%

    The award-winning

    Founding Farmers has been one of the countrys leading restaurants to offer farm-inspired American True Food & Drink in amodern, casual, and eco-friendly setting.

    From our modern farmhouse, breakfast, lunch, dinner, and brunch menus. Every dish are all homemade and scratch-made traditional American classics inspired by the heartland.

    moderncasualeco-friendly

    The award-winning

    Founding Farmers has been one of the countrys leading restaurants to offer farm-inspired American True Food & Drink in amodern, casual, and eco-friendly setting.

    From our modern farmhouse, breakfast, lunch, dinner, and brunch menus. Every dish are all homemade and scratch-made traditional American classics inspired by the heartland.

    4

  • As the plant progressively grow, the rest of the logo will gade it. Everything will be in the opacity and ends yhr animation.

    foundingFARMERS

    Gradually. from the circle, a plant will grow.

    foundingFARMERSfoundingFARMERS

    foundingFARMERSfoundingFARMERS

    Everything will begin froma circle growing from the center of the screen.

    Project 4: Logo Animation Storyboard

    Adapt to screen resolution

    5

  • Project 5: Website

    Original Dimension: 1440px x 936px Current Scale: 40%

    6

  • Project 6: Item of Choice - Menu

    Original Dimension: 8"x7" Current Scale: 20%

    MENUThe rich history of American cooking tradition is celebrated throughout the menus at Founding Farmers, with a philosophy to promote sustainable agriculture and the ways of the American family farmer at every turn. Each season, new choices reflect the best of whats available from our sources. At Founding Farmers, it isnt always about local, or organic sure, when it makes sense, those are great things, but local doesnt always means the smallest carbon footprint, and organic can also refer to broccoli that comes from China.

    SandwichesChoice of fries, Farmers Chips or Crop List sides

    The Founding Farmers Cheeseburger $10Louie Dressing

    Joes Chili Burger $12

    Frisco Burger $12White Cheddar, Bacon, Avocado, Louie Dressing

    Veggie Burger $10Rice, Beans, Cashews and Sweet Potatoes, White Cheddar

    Farmers Daughter Burger $12Bacon, Balsamic Onions, Blue Cheese

    One Eyed Burger $12Cured Ham, Fried Egg, Cheddar Cheese

    Green Monster Burger $11Pickled Onions and Cukes, Creole Mayo, Mint Cilantro Pesto

    Grilled Cheese and Roasted Tomato Soup $10Gruyere, White Cheddar, Muenster + Ham $2

    Roasted Vegetable and Avocado $12Roasted Peppers, Eggplant, Cucumbers, Tomatoes, Goat Cheese and Avocado Spreads, Multi-Grain Bread

    Shaved Pork $11Roasted Pork Loin, Country Cured Ham, Swiss, Pickled Onions, Red Peppers, Dijon Mustard, Bread & Butter Pickles

    Prime Rib Dip $17Gruyere, Caramelized Onions, Ciabatta, Au Jus

    Roasted Turkey Sandwich $10Gruyere, Arugula, Honey Mustard

    Reuben $15

    Egg Salad $9

    7

  • Project 6: Item of Choice - Gift Cards

    Original Dimension: 3"x 6" Current Scale: 80%

    Gift Card

    Gift Card

    To:

    From:

    To:

    From:

    To:

    From:

    1924 Pennsylvania Ave NW Washington DC 20006Phone: 202.822.8783

    12505 Park Potomac Ave Potomac MD 20854Phone: 301.340.8783

    www.FoundedFarm.com

    1924 Pennsylvania Ave NW Washington DC 20006Phone: 202.822.8783

    12505 Park Potomac Ave Potomac MD 20854Phone: 301.340.8783

    www.FoundedFarm.com

    1924 Pennsylvania Ave NW Washington DC 20006Phone: 202.822.8783

    12505 Park Potomac Ave Potomac MD 20854Phone: 301.340.8783

    www.FoundedFarm.com

    6

  • Project 6: Item of Choice - Coaster

    Original Dimension: 4"x4" Current Scale: 80%

    AMERICAN CLASSICS

    FARMINSPIRED

    AMERICAN CLASSICS

    FARMINSPIRED

    9

  • Project 6: Item of Choice - Public Advertisement Series

    Original Dimension: 20"x30" Current Scale: 17%

    ONE BIGVEGGIEPARTYMake reservations now and be part of the celebration.

    Offering farm-inspired American True Food & Drink in a modern, casual, and eco-friendly setting.Washington DC 202.822.8783 Potomac 301.340.8783 foundfarm.com

    CHICKEN ON THEGREENMake reservations now and eat a healthier salad.

    Offering farm-inspired American True Food & Drink in a modern, casual, and eco-friendly setting.Washington DC 202.822.8783 Potomac 301.340.8783 foundfarm.com

    SUNNYSIDEUP

    Make reservations now and start your day on the bright side.

    Offering farm-inspired American True Food & Drink in a modern, casual, and eco-friendly setting.Washington DC 202.822.8783 Potomac 301.340.8783 foundfarm.com

    10