fixing the media filmfestival oostende
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![Page 1: Fixing the media Filmfestival Oostende](https://reader035.vdocuments.site/reader035/viewer/2022062617/54c7fe774a7959d4648b4571/html5/thumbnails/1.jpg)
Fixing the MediaThe impact of social, mobile and other new media on your business
[email protected]@jcaudron
1zaterdag 15 september 12
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@jcaudron
• a digital consulting company
• founded in 2009 by Jo Caudron
• our mission is to help you finding a new balance between the certainties of your traditional business and the opportunities of innovations in (digital) media
• our scope is everything in the digital space, with focus on social, mobile, tablets, location, connected TV, new radio, ...
• We work for large European clients
2zaterdag 15 september 12
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@jcaudron
New version coming in October
www.MediaMorgen.com
@jcaudron
3zaterdag 15 september 12
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@jcaudron
To get this started...
• Who is using?
- Facebook, Google+, ...
- LinkedIn, Plaxo
- LBS
- Augmented Reality
• Who is using?
- an iPhone
- an Android phone
- a Blackberry
- a Microsoft Windows phone?
- a Nokia, Samsung, Sony Ericsson, ...
- a tablet (iPad, Android, ...)
- Apple TV, Boxee, ...
4zaterdag 15 september 12
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@jcaudron
A short history of everything (in media)
Analogue Digital
Connected (internet) Social
Everything is getting mobile
And the mobile eco-system will go to the living room very soon ...
5zaterdag 15 september 12
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@jcaudron
The Perfect StormMedia Are Changing
6zaterdag 15 september 12
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@jcaudron
Content choice
advertising Clutter
poor CreativityConvenience, Richness & Control
the power of manySocial Media
Drivers of change
7zaterdag 15 september 12
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@jcaudron
Content choice
Drivers of change
8zaterdag 15 september 12
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@jcaudron
advertising Clutter
Drivers of change
On average we are exposed to over 3.000 brand impressions each day!
9zaterdag 15 september 12
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@jcaudron
advertising Clutter
Drivers of change
On average we are exposed to over 3.000 brand impressions each day!
10zaterdag 15 september 12
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@jcaudron
Drivers of change
Convenience, Richness & Control
+
11zaterdag 15 september 12
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@jcaudron
Drivers of change
TIMESHIFTING
Convenience, Richness & Control
12zaterdag 15 september 12
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@jcaudron
Drivers of change
PLACE SHIFTING
Convenience, Richness & Control
13zaterdag 15 september 12
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@jcaudron
the power of manySocial Media
Drivers of change
AUTHORITY SHIFTING
14zaterdag 15 september 12
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@jcaudron
Content choice
advertising Clutter
poor Creativity
the power of manySocial Media
Drivers of changeFragmentation
FrustrationShift of control and ownership
Convenience, Richness & Control
15zaterdag 15 september 12
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@jcaudron
The perfect one-size-fits-all package for the print (quasi-monopolist) market
Breaking news
In-depth analysis
Services
WeatherClassifieds
Jobs
Sports
TVFun
Specials
Discovery
culture
Trends & Lifestyle
16zaterdag 15 september 12
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@jcaudron
In the digital world, there already is a better alternative for each feature
Breaking news
In-depth analysis
Services
WeatherClassifieds
Jobs
Sports
TVFun
Specials
For each part of the package there are multiple online alternatives
‣ free on the web
‣ paid-for on mobile and tablets
Can you compete with these players?
Should you build your own
- traffic app
- weather app
- job app
- food community
- ...
Discovery
culture
Trends & Lifestyle
17zaterdag 15 september 12
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@jcaudron
Angry Birds
Twitter, Facebook
Newspaper Website
CNN online / app
Blogs
Vertical sites and specialties
portals
Breaking news
In-depth analysis
Services
WeatherClassifieds
Jobs
Sports
TVFun
Specials
Discovery
culture
Trends & Lifestyle
Yello AppBoxee
Spotify + Metafy
Sporza.be
LinkedIn, Monster, ...
eBay
Pinterest, blogs
Weather Pro (iPhone)
Traffic: Inrix + iCoyote (iPhone)
Digg.be
Twitter, Facebook
My Alternatives...
RSS
18zaterdag 15 september 12
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@jcaudron 7.000.000.00019zaterdag 15 september 12
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@jcaudron 7.000.000.000
2.000.000.000
20zaterdag 15 september 12
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@jcaudron 7.000.000.000
2.000.000.000
1.400.000.000
21zaterdag 15 september 12
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@jcaudron 7.000.000.000
2.000.000.000
1.400.000.000
6.000.000.000
22zaterdag 15 september 12
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@jcaudron
Mobile as Second Screens for the World...
23zaterdag 15 september 12
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24zaterdag 15 september 12
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25zaterdag 15 september 12
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26zaterdag 15 september 12
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27zaterdag 15 september 12
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28zaterdag 15 september 12
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29zaterdag 15 september 12
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So, Traditional Media are Dead?No, but...
30zaterdag 15 september 12
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@jcaudron
The end of traditional media?
?31zaterdag 15 september 12
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Source: eMarketer, Dec, 2011, via Econopolis
It looks bad ...
32zaterdag 15 september 12
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@jcaudron
Angry Birds
Twitter, Facebook
Newspaper Website
CNN online / app
Blogs
Vertical sites and specialties
portals
Breaking news
In-depth analysis
Services
WeatherClassifieds
Jobs
Sports
TVFun
Specials
Discovery
culture
Trends & Lifestyle
Yello AppBoxee
Spotify + Metafy
Sporza.be
LinkedIn, Monster, ...
eBay
Pinterest, blogs
Weather Pro (iPhone)
Traffic: Inrix + iCoyote (iPhone)
Digg.be
Twitter, Facebook
The package is broken
RSS
33zaterdag 15 september 12
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@jcaudron
Will new technology help?
34zaterdag 15 september 12
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@jcaudron
What might impact TV? Non-linear viewing!
2000-2010
35zaterdag 15 september 12
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@jcaudron
Source: DearMedia and Ehsal Management School
January 2012
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?>75B5>�?>DG9:;5>�=1CC11<�B53<1=5��4979D1<5�;9:;5B�?6 �>95D���5�=1>95B�G11B?@�J5�85D�4?5>�9C�538D5B�G5<�F5BC389<�<5>4��.1@@5>�>11B�55>�1>45B�;1>11<�9C�95DC�G1D�G5�1<�<1>7�;5>>5>���5D�7B?D5�F5BC389<�<97D�9>�85D�;E>>5>�4??BC@?5<5>�F1>�B53<1=5��G1D�=?75<9:;�G5B4�4??B�4979D1<5�D5<5F9C95��%>75F55B�55>�;G1BD�F1>�45�:?>75B5>�=5D�4979D1<5�D5<5F9C95�C@?5<D�5<;5�417�45�B53<1=52<?;;5>�4??B��(<538DC�LL>�F9:645�F1>�45�4979D1<5�;9:;5BC�C@?5<D�B53<1=5�>??9D�4??B�=11B�F5B=9:4D�B53<1=5�?@�55>�1>45B5�=1>95B�4??B�5F5>�G57�D5�<?@5>�?6 �4??B�?>45BDECC5>�D5�CEB65>�?@�85D�9>D5B>5D���
�
Daily
Multiple times a week
Never
Age 18-25, asked for Ad Skipping...
36zaterdag 15 september 12
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@jcaudron
May 2012
37zaterdag 15 september 12
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@jcaudron
What might impact TV? Direct OTT Distribution!
38zaterdag 15 september 12
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@jcaudron
39zaterdag 15 september 12
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@jcaudron
Who’s jumping over who?
40zaterdag 15 september 12
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@jcaudron
Who’s jumping over who?
41zaterdag 15 september 12
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@jcaudron
Censorship
Economic abuse of power
Privacy issues
+
42zaterdag 15 september 12
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IF THIS HAPPENSTHERE WILL BE NO MORE MONEY
IN OUR LOCAL MEDIA AND ENTERTAINMENT
ECOSYSTEMS
43zaterdag 15 september 12
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BTW, where is the money?44zaterdag 15 september 12
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Content King?Don’t think so!*
* just provoking you a bit
45zaterdag 15 september 12
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@jcaudron
We pay for ...
• We never paid for news, we paid for newspapers
46zaterdag 15 september 12
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@jcaudron
We pay for ...
• We never paid for news, we paid for newspapers
• We never paid for movies, we paid for cinema or rental
47zaterdag 15 september 12
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@jcaudron
We pay for ...
• We never paid for news, we paid for newspapers
• We never paid for movies, we paid for cinema or rental
• We never paid for TV, we pay for Catch-Up TV
48zaterdag 15 september 12
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@jcaudron
We pay for ...
• We never paid for news, we paid for newspapers
• We never paid for movies, we paid for cinema or rental
• We never paid for TV, we pay for Catch-Up TV
• We never paid for football, we paid for being in the arena
49zaterdag 15 september 12
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@jcaudron
We pay for ...
• We never paid for news, we paid for newspapers
• We never paid for movies, we paid for cinema or rental
• We never paid for TV, we pay for Catch-Up TV
• We never paid for football, we paid for being in the arena
• We never paid for music, we paid for a CD, or instant availability of ALL music
50zaterdag 15 september 12
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@jcaudron
We will pay for experiences
Create great experiences, convenience of delivery and people will pay (even for stuff that is also available for free)
51zaterdag 15 september 12
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What about the movie business?
52zaterdag 15 september 12
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@jcaudron
The Package is still the Package, the experience around it is evolving
Breaking news
In-depth analysis
Services
WeatherClassifieds
Jobs
Sports
TVFun
Specials
Discovery
culture
Trends & Lifestyle
53zaterdag 15 september 12
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4K
Convenience
Quality
54zaterdag 15 september 12
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Availability
Catalogue
Release Windows
55zaterdag 15 september 12
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Entertainment
Social
Belonging
56zaterdag 15 september 12
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Convenience
QualityAvailability
CatalogueRelease Windows Entertainment
Social
Belonging=
57zaterdag 15 september 12
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Things to take away ...58zaterdag 15 september 12
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@jcaudron
Want to be ready?
Start using social networks
Get on Twitter Get a decent smartphone
Be in the cloud
Get a tabletGo over the top
59zaterdag 15 september 12
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@jcaudron
Beware of Macro-Myopia*
*the trend to overestimate the impact of change on the short termand to underestimate the impact of change on the long term.
Don’t say I didn’t warn you ;-)
60zaterdag 15 september 12
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@jcaudron
twitter.com/DearMedia // twitter.com/jcaudron // twitter.com/dadovanpeteghem
facebook.com/DearMedia
youtube.com/DearMedia
slideshare.com/DearMedia
linkedin.com/in/JoCaudron // linkedin.com/in/DadoVanPeteghem // linkedin.com/in/FlorencePeres
DearMedia,
61zaterdag 15 september 12
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Fixing the MediaThe impact of social, mobile and other new media on your business
[email protected]@jcaudron
62zaterdag 15 september 12