Fit Futures Business Plan

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<ul><li><p>7/29/2019 Fit Futures Business Plan</p><p> 1/45</p></li><li><p>7/29/2019 Fit Futures Business Plan</p><p> 2/45</p><p>Fit Futures</p><p>2Fit Futures</p><p>Confidentiality Agreement</p><p>The reader of this Business Plan acknowledges that the information provided is</p><p>confidential; therefore, the reader agrees not to disclose it without the express</p><p>written permission of Fit Futures.</p><p>This business plan has been submitted in a confidential basis solely for the benefit of</p><p>selected, highly qualified investors in connection with private placement of the above</p><p>securities.</p><p>It is acknowledged by the reader that information to be furnished in this business</p><p>plan is in all respects confidential in nature, other than information that is in the</p><p>public domain through other means.</p><p>This publication cannot be lent, sold or circulated in part or whole, by means without</p><p>the publishers prior consent.</p><p>Thanking You</p><p>Fit Futures</p></li><li><p>7/29/2019 Fit Futures Business Plan</p><p> 3/45</p><p>Fit Futures</p><p>3Table of Contents</p><p>Table of Contents ............................................................................................ 3</p><p>List of Tables ................................................................................................... 5</p><p>List of Figures .................................................................................................. 5</p><p>Section 1 Executive Summary................................................................ 6</p><p>1.1 Description of the Business ................................................................... 6</p><p>1.2 The opportunity and Strategy ................................................................ 9</p><p>1.3 DCU Case Study ................................................................................. 10</p><p>1.4 Advantages of the Service ................................................................... 11</p><p>1.5 Funding Requirements ........................................................................ 11</p><p>1.6 Financial Projections ............................................................................ 11</p><p>Section 2 Company Description .............................................................. 11</p><p>2.1 Fit Futures Objectives .......................................................................... 12</p><p>2.2 Background to its development............................................................ 13</p><p>2.3 Reasons why its needed ..................................................................... 14</p><p>Section 3 Market Analysis ................................................................. 16</p><p>3.1 Size of the Target Market .................................................................... 16</p><p>3.2 Market Segmentation ........................................................................... 17</p><p>3.3 Profile of teenage Participant ............................................................... 18</p><p>3.5 Total market valuation ......................................................................... 19</p><p>3.6 Pricing strategy .................................................................................... 19</p><p>3.7 Economic climate ................................................................................. 21</p><p>Profile of competitors ................................................................................. 22</p><p>3.8 New technologies or systems .............................................................. 24</p><p>3.9 Unique features ................................................................................... 24</p></li><li><p>7/29/2019 Fit Futures Business Plan</p><p> 4/45</p><p>Fit Futures</p><p>4Section 4 Marketing strategy ................................................................... 25</p><p>4.1 Professional contacts ........................................................................... 25</p><p>4.2 Sales strategy ...................................................................................... 26</p><p>4.3 Social media ........................................................................................ 27</p><p>4.4 Marketing and communication strategy ............................................... 27</p><p>Section 5 Staffing and Operations ......................................................... 28</p><p>5.1 Location ............................................................................................... 28</p><p>5.2 Staffing ................................................................................................ 28</p><p>5.3 Staff induction Guidelines .................................................................... 29</p><p>5.4 Camper Guidelines .............................................................................. 29</p><p>Section 6 Financial Information ............................................................... 31</p><p>6.1 Funding ................................................................................................ 31</p><p>Table 6: 12 month cash flow 2013 ............................................................. 33</p><p>Table 7: 12 month cash flow 2014 ............................................................. 34</p><p>Table 8: 12 month cash flow 2015 ............................................................. 35</p><p>Table 9: Trading and profit/ loss account 2013 .......................................... 36</p><p>Table 10: Trading and Profit/ loss account 2014 ....................................... 37</p><p>Table 11: Trading and profit/ loss account 2015 ........................................ 38</p><p>Table 12: Balance sheet 2013 ....................................................................... 39</p><p>Table 13: Balance Sheet 2014 .................................................................. 40</p><p>Table 14: Balance sheet 2015 ................................................................... 41</p><p>Section 7 Critical Risks and Assumptions ................................................... 42</p><p>S.W.O.T Analysis....................................................................................... 43</p><p>Bibliography .................................................................................................. 45</p>http://c/Users/Sinead/Desktop/Fit%20Futures%20Business%20Plan.docxhttp://c/Users/Sinead/Desktop/Fit%20Futures%20Business%20Plan.docxhttp://c/Users/Sinead/Desktop/Fit%20Futures%20Business%20Plan.docxhttp://c/Users/Sinead/Desktop/Fit%20Futures%20Business%20Plan.docxhttp://c/Users/Sinead/Desktop/Fit%20Futures%20Business%20Plan.docxhttp://c/Users/Sinead/Desktop/Fit%20Futures%20Business%20Plan.docxhttp://c/Users/Sinead/Desktop/Fit%20Futures%20Business%20Plan.docxhttp://c/Users/Sinead/Desktop/Fit%20Futures%20Business%20Plan.docxhttp://c/Users/Sinead/Desktop/Fit%20Futures%20Business%20Plan.docxhttp://c/Users/Sinead/Desktop/Fit%20Futures%20Business%20Plan.docxhttp://c/Users/Sinead/Desktop/Fit%20Futures%20Business%20Plan.docxhttp://c/Users/Sinead/Desktop/Fit%20Futures%20Business%20Plan.docxhttp://c/Users/Sinead/Desktop/Fit%20Futures%20Business%20Plan.docxhttp://c/Users/Sinead/Desktop/Fit%20Futures%20Business%20Plan.docx</li><li><p>7/29/2019 Fit Futures Business Plan</p><p> 5/45</p><p>Fit Futures</p><p>5List of Tables</p><p>Table 1: Financial summary???????????????????? 10</p><p>Table 2: Typical camp day????????????????????.. 14</p><p>Table 3: Costing to run a camp?????????????????.?. 20</p><p>Table 4: 12 month cash flow 2013????????????????.? 32</p><p>Table 5: 12 month cash flow 2014????????????????.? 33</p><p>Table 6: 12 month cash flow 2015?????????????????. 32</p><p>Table 7: Trading and profit/ loss account 2013???????????.... 33</p><p>Table 8: Trading and Profit/ loss account 2014???????????? 34</p><p>Table 9: Trading and profit/ loss account 2015???????????? 35</p><p>Table 10: Trading and Profit/ loss account 2014???????????. 36</p><p>Table 11: Trading and profit/ loss account 2015???????????. 37</p><p>Table 13: Balance Sheet 2014?????????????????...? 39</p><p>Table 14: Balance sheet 2015??????????????????? 40</p><p>List of Figures</p><p>Figure 1: Model of Fit Futures services?????????????.?? 12</p><p>Figure 2: Illustrates complication of childhood obesity??????.??... 17</p><p>Figure 3: Profile of competitors??????????????????... 21</p><p>Figure 4: Direct competitors????????????????????..22</p><p>Figure 5: Target groups?????????????????????? 26</p></li><li><p>7/29/2019 Fit Futures Business Plan</p><p> 6/45</p><p>Fit Futures</p><p>6Section 1 Executive Summary</p><p>1.1 Description of the Business</p><p>This proposed business planis for a residential summer camp that will ultimately</p><p>deal with the prevalent obesity levels of youth in Ireland aged 13 to 17. The camp will</p><p>also be open to a wider audience including participants from Europe and even teens</p><p>from the US. The aim of the camp will be to empower teenagers and their families to</p><p>make healthy choices, and reduce the level of harm related to overweight and</p><p>obesity. Fit Futures hopes to achieve this by creating a sustainable environment that</p><p>supports and promotes a physically active lifestyle and a healthy diet which can be</p><p>transferred to the home. Participants of any size or shape are welcome to participate</p><p>in a Fit Futures programme. At Fit Futures the focus is not on what you lose, it is</p><p>about what you gain. Fit Futures hopes participants will leave gaining a broader</p><p>knowledge, with increased self-efficacy and equipped with important skills on</p><p>nutrition, health and fitness to implement into their day to day life.</p><p>The first phase of Fit Futures entails a mobile two day programme for transition year</p><p>students in secondary schools around Ireland. This will allow Fit Futures to create</p><p>awareness of the programme throughout Ireland. It will also examine the need for</p><p>the service and allow sufficient time to develop an effective camp programme to a</p><p>high quality assured standard. This two day programme will include all aspects of the</p><p>Fit Futures camp, supplying the participants with interactive workshops, a lot of food</p><p>for thought and access to more information on the Fit Futures website. Day one will</p><p>consist of learning actively with workshops on</p></li><li><p>7/29/2019 Fit Futures Business Plan</p><p> 7/45</p><p>Fit Futures</p><p>7nutrition, health and keeping active. Day two of the programme is the action day</p><p>where students are given creative freedom and the opportunity to implement what</p><p>they have learned in their secondary school or community. This task gives the</p><p>students independence and confidence to manage and lead their own ideas with</p><p>guidance and direction from their Fit Futures mentor. By completing this programme</p><p>Fit Futures will not only impact these teens but the enthusiasm and creative ideas</p><p>implemented by the transition year students will spread throughout their school and</p><p>possibly community.</p><p>There is a serious problem in Ireland with rising levels of obesity amongst teens.</p><p>Irish teens for the first time in history will have a shorter lifespan than their parents,</p><p>according to obesity expert, Dr Maurice Larocque. Up to 327,000 children are either</p><p>obese or overweight and experts have warned that Ireland is heading for a US-style</p><p>epidemic where 33% of children have weight problems.</p><p>This is the crucial reason why a camp of this nature is needed. At the moment</p><p>Ireland does not provide a residential health and fitness service for teens to improve</p><p>their lifestyle. Dr. Maurice warns that publicly-funded healthcare systems like</p><p>Irelands will not be able to pay for care of these young people in years to come. No</p><p>developed country will have such a budget. Ireland has similar overweight and</p><p>obesity figures to Canada, where theyre already spending 40% of the countries</p><p>budget on public healthcare, and this is just the start of the epidemic. As a country</p><p>we must work on prevention and reducing these overweight and obesity levels,</p><p>instead of dealing with complications that accompany obesity down the road.</p></li><li><p>7/29/2019 Fit Futures Business Plan</p><p> 8/45</p><p>Fit Futures</p><p>8Fit futures camp will give the campers an opportunity to lose weight if needed,</p><p>become healthy, change their lifestyle and also will be a great place to meet friends</p><p>and just have fun. Fit Futures will work on every aspect of the participants lifestyle;</p><p>involving the family unit, working on self-esteem, confidence, nutrition and exercise</p><p>all through the means of therapeutic recreation.</p><p>Therapeutic Recreation is any programme that provides recreational activities and</p><p>treatments to individuals, with the goal to improve physical, mental and emotional</p><p>wellbeing, helping to reduce stress and anxiety.</p><p>As obesity is a family dynamic, parents and siblings will have a large part in</p><p>communication with the programme and would be encouraged to attend family</p><p>weekend workshops. The after care for the programme will involve an interactive</p><p>online service for participants. Also mid-term camps will be run to help motivate</p><p>teens along their journey and provide them with another week packed full of fun</p><p>workshops and adventures.</p></li><li><p>7/29/2019 Fit Futures Business Plan</p><p> 9/45</p><p>Fit Futures</p><p>91.2 The opportunity and Strategy</p><p>Fit Futures residential summer camp is projected to open its doors to the world in</p><p>2013. Participants from Ireland will be targeted within the first two years then</p><p>hopefully Fit Futures can broaden its target market. Teens from Europe and the</p><p>United States will be targeted in 2015 as there is a large number of teens travelling</p><p>to Ireland for camps in relation to learning English, or experiencing Irish heritage. Fit</p><p>Futures camp will provide something unique by embracing different diversities and</p><p>cultures offering everything other camps in the Irish market do, but with an added</p><p>crucial element; that being broadening participants knowledge of health, fitness and</p><p>wellbeing.</p><p>This summer camp will also be open to children with different dietary needs such as</p><p>celiac, lactose intolerant, diabetic, gluten intolerant and many more. The camp will</p><p>give teenagers independence, increasing their self-efficacy, teaching them various</p><p>life skills; from how to prepare and cook a meal; picking vegetables from the camp</p><p>vegetable plot and incorporating them into a lovely nutritious meal, to learning about</p><p>how to stay active in the natural and urban environment around us. Parents can put</p><p>their mind at ease, knowing that we will focus on consumption of the right foods and</p><p>make sure their child is healthy and safe at all times. There is an immense</p><p>opportunity in the Irish market as there is no other residential summer camp in</p><p>Ireland catering towards wellbeing, nutrition and fitness. From my research there is</p><p>an opportunity for the camp to thrive as obesity levels continue to rise in young</p><p>people in Ireland and something needs to be done to combat this.</p></li><li><p>7/29/2019 Fit Futures Business Plan</p><p> 10/45</p><p>Fit Futures</p><p>101.3 DCU Case Study</p><p>In 2006 the first four week weight loss programme based in Dublin City University</p><p>was aimed to tackle obesity among a group of 30 participants. This was the first</p><p>initiative of its kind in Ireland but from research I have found out that it never went</p><p>ahead due to lack of numbers. The four-week DCU day camp was to include</p><p>rigorous 12-hour days in which the teenagers had three exercise sessions of 40</p><p>minutes and lessons on nutrition on the college campus. Reasons for cancellation of</p><p>the programme may have included lack of interest due to no advertising or</p><p>promotional strategy or lack of enthusiasm and appeal to teenagers.</p><p>The fact that Fit...</p></li></ul>