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    Fit Futures

    2Fit Futures

    Confidentiality Agreement

    The reader of this Business Plan acknowledges that the information provided is

    confidential; therefore, the reader agrees not to disclose it without the express

    written permission of Fit Futures.

    This business plan has been submitted in a confidential basis solely for the benefit of

    selected, highly qualified investors in connection with private placement of the above

    securities.

    It is acknowledged by the reader that information to be furnished in this business

    plan is in all respects confidential in nature, other than information that is in the

    public domain through other means.

    This publication cannot be lent, sold or circulated in part or whole, by means without

    the publishers prior consent.

    Thanking You

    Fit Futures

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    Fit Futures

    3Table of Contents

    Table of Contents ............................................................................................ 3

    List of Tables ................................................................................................... 5

    List of Figures .................................................................................................. 5

    Section 1 Executive Summary................................................................ 6

    1.1 Description of the Business ................................................................... 6

    1.2 The opportunity and Strategy ................................................................ 9

    1.3 DCU Case Study ................................................................................. 10

    1.4 Advantages of the Service ................................................................... 11

    1.5 Funding Requirements ........................................................................ 11

    1.6 Financial Projections ............................................................................ 11

    Section 2 Company Description .............................................................. 11

    2.1 Fit Futures Objectives .......................................................................... 12

    2.2 Background to its development............................................................ 13

    2.3 Reasons why its needed ..................................................................... 14

    Section 3 Market Analysis ................................................................. 16

    3.1 Size of the Target Market .................................................................... 16

    3.2 Market Segmentation ........................................................................... 17

    3.3 Profile of teenage Participant ............................................................... 18

    3.5 Total market valuation ......................................................................... 19

    3.6 Pricing strategy .................................................................................... 19

    3.7 Economic climate ................................................................................. 21

    Profile of competitors ................................................................................. 22

    3.8 New technologies or systems .............................................................. 24

    3.9 Unique features ................................................................................... 24

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    Fit Futures

    4Section 4 Marketing strategy ................................................................... 25

    4.1 Professional contacts ........................................................................... 25

    4.2 Sales strategy ...................................................................................... 26

    4.3 Social media ........................................................................................ 27

    4.4 Marketing and communication strategy ............................................... 27

    Section 5 Staffing and Operations ......................................................... 28

    5.1 Location ............................................................................................... 28

    5.2 Staffing ................................................................................................ 28

    5.3 Staff induction Guidelines .................................................................... 29

    5.4 Camper Guidelines .............................................................................. 29

    Section 6 Financial Information ............................................................... 31

    6.1 Funding ................................................................................................ 31

    Table 6: 12 month cash flow 2013 ............................................................. 33

    Table 7: 12 month cash flow 2014 ............................................................. 34

    Table 8: 12 month cash flow 2015 ............................................................. 35

    Table 9: Trading and profit/ loss account 2013 .......................................... 36

    Table 10: Trading and Profit/ loss account 2014 ....................................... 37

    Table 11: Trading and profit/ loss account 2015 ........................................ 38

    Table 12: Balance sheet 2013 ....................................................................... 39

    Table 13: Balance Sheet 2014 .................................................................. 40

    Table 14: Balance sheet 2015 ................................................................... 41

    Section 7 Critical Risks and Assumptions ................................................... 42

    S.W.O.T Analysis....................................................................................... 43

    Bibliography .................................................................................................. 45

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    Fit Futures

    5List of Tables

    Table 1: Financial summary???????????????????? 10

    Table 2: Typical camp day????????????????????.. 14

    Table 3: Costing to run a camp?????????????????.?. 20

    Table 4: 12 month cash flow 2013????????????????.? 32

    Table 5: 12 month cash flow 2014????????????????.? 33

    Table 6: 12 month cash flow 2015?????????????????. 32

    Table 7: Trading and profit/ loss account 2013???????????.... 33

    Table 8: Trading and Profit/ loss account 2014???????????? 34

    Table 9: Trading and profit/ loss account 2015???????????? 35

    Table 10: Trading and Profit/ loss account 2014???????????. 36

    Table 11: Trading and profit/ loss account 2015???????????. 37

    Table 13: Balance Sheet 2014?????????????????...? 39

    Table 14: Balance sheet 2015??????????????????? 40

    List of Figures

    Figure 1: Model of Fit Futures services?????????????.?? 12

    Figure 2: Illustrates complication of childhood obesity??????.??... 17

    Figure 3: Profile of competitors??????????????????... 21

    Figure 4: Direct competitors????????????????????..22

    Figure 5: Target groups?????????????????????? 26

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    Fit Futures

    6Section 1 Executive Summary

    1.1 Description of the Business

    This proposed business planis for a residential summer camp that will ultimately

    deal with the prevalent obesity levels of youth in Ireland aged 13 to 17. The camp will

    also be open to a wider audience including participants from Europe and even teens

    from the US. The aim of the camp will be to empower teenagers and their families to

    make healthy choices, and reduce the level of harm related to overweight and

    obesity. Fit Futures hopes to achieve this by creating a sustainable environment that

    supports and promotes a physically active lifestyle and a healthy diet which can be

    transferred to the home. Participants of any size or shape are welcome to participate

    in a Fit Futures programme. At Fit Futures the focus is not on what you lose, it is

    about what you gain. Fit Futures hopes participants will leave gaining a broader

    knowledge, with increased self-efficacy and equipped with important skills on

    nutrition, health and fitness to implement into their day to day life.

    The first phase of Fit Futures entails a mobile two day programme for transition year

    students in secondary schools around Ireland. This will allow Fit Futures to create

    awareness of the

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