facebook privacy perception

8/8/2019 Facebook Privacy Perception

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Facebook Privacy PerceptionSunil Pillai

Mark Zuckerberg, Founder-Facebook



Background

Sunil PillaiFacebook Privacy Perception Survey 2



R esearch DesignResearch Instrument : Online Structured Questionnaire

Sampling Method: Non-Probability, Snow balling.

Sampling Size: 85

Questionnaire: 3 SectionsQualifying: 3 Questions

Facebook: 9 Questions

Demographics: 2 Questions




Qualifying Question

Do

Out of 85 respondents, 9 didn t Use FacebookOn Answering NO, The respondent is taken to Thank you Page for Demographics




Q2

If R espondent selects any of the option in this question, only then answers to Q3are recorded.




Q3. Common to all R espondents

B ased on Answer to Q1, branching takes place to Facebook page or Thank You page




Demographics: Age & GenderAge Groups

Frequency PercentCumulative

Percent

19-24 60 78.9 78.925-40 13 17.1 96.141-60 2 2.6 98.7

B elow 18 1 1.3 100.0Total 76 100.0

Gender


PercentFemale 21 27.6 27.6Male 55 72.4 100.0Total 76 100.0




Objective: To Find out Perception on PrivacyDo you think there are privacy Issues with Facebook


PercentYes, I am concerned 40 52.6 52.6I dont know about others but I havent faced anyproblems

27 35.5 88.1

I dont care about all this 1 1.3 89.4

No, Facebook is secure, Privacy Issues are only a Hype 8 10.5 100.0

Total 76 100.0




Hypothesis #1: Privacy Perception is influencedby Gender

Sex

Female Male

Do you think there areprivacy Issues withFacebook

I dont know about othersbut I havent faced anyproblems

Count 5 22

Column N % 23.8% 40.7%

No, Facebook is secure,Privacy Issues are only aHype

Count 5 3

Column N % 23.8% 5.6%

Yes, I am concernedCount 11 29

Column N % 52.4% 53.7%

Ho: Privacy Perception & Gender are UnrelatedHa: Privacy Perception & Gender are R elated




Hypothesis TestingPearson Chi- Sq uare Tests

Sex

Do you think there are privacy Issues withFacebook

Chi-square 5.932df 2

Sig. .042

Hence Privacy perceptions are NOT influenced by the Gender of that Individual.

Chi Square test gives a Significance level of 0.042 which is lesserthan the required 0.05. So null Hypothesis is to be accepted,




Objective: To Find out attitude towards ownPhoto Upload

H ave you ever uploaded your photos on to Facebook?

Frequency Percent

Cumulative

PercentYes, I do it often 41 53.9 53.9No, but i may put up my photo on Facebook 6 7.9 61.8Yes, I did it in past, but now i dont do it 18 23.7 85.5

No way, I will never upload my photo on my profile 10 13.2 98.7

No Answer 1 1.3 100.0Total 76 100.0




Hypothesis #2: Upload of Photos is influenced byPrivacy Perception

Do you think there are privacyIssues with Facebook

NoYes, I am

concernedH ave you ever uploaded yourphotos on to Facebook?

No Count 14 14Column N % 40.0% 35.9%

Yes Count 21 25Column N % 60.0% 64.1%

Ho: Photo Upload & Privacy Issues are UnrelatedHa: Photo Upload & Privacy issues are R elated





Do you think there are privacy Issues

with FacebookHave you ever uploaded yourphotos on to Facebook?

Chi-square .132

df 1

Sig. .716

Hence the activity of uploading Photos is influenced by theprivacy perception of that Individual.

Chi Square test gives a Significance level of 0.716 which is higherthan the required 0.05 So null Hypothesis is to be rejected,




Objective: To find out the Privacy Control peopleExercise

W hat is the Privacy setting of your Facebook Profile

Frequency Percent

Cumulative

Percent1 1.3 1.3

Custom 7 9.2 10.5Everyone 14 18.4 28.9Friends of Friends 14 18.4 47.4Friends Only 32 42.1 89.5I have never checked that 6 7.9 97.4

R ecommended 2 2.6 100.0Total 76 100.0




Objective: To find out awareness about InfoSharing Devices of F B .




Social Plugin

H ow much aware are you about following terms [ Social P lugin]

Frequency Percent CumulativePercent

No Answer 5 6.6 6.6

Explored it but no Idea how exactly it works 13 17.1 23.7

Have Heard about this 19 25.0 48.7

Know what it means & how they use my data 20 26.3 75.0Never heard it before 19 25.0 100.0

Total 76 100.0




L ike Button

H ow much aware are you about following terms [Like Button]


PercentNo Answer 5 6.6 6.6Explored it but no Idea how exactly it works 21 27.6 34.2Have Heard about this 10 13.2 47.4

Know what it means & how they use my data 27 35.5 82.9

Never heard it before 13 17.1 100.0Total 76 100.0




R ecommendations

H ow much aware are you about following terms [Recommendations]


No Answer 6 7.9 7.9




Total 76 100.0




F acebook Adverts

H ow much aware are you about following terms [Facebook Adverts]


No Answer 6 7.9 7.9Explored it but no Idea how exactly it works 16 21.1 28.9



Total 76 100.0




AppsH ow much aware are you about following terms [ Apps]


PercentNo Answer 4 5.3 5.3Explored it but no Idea how exactly it works 16 21.1 26.3Have Heard about this 12 15.8 42.1Know what it means & how they use my data 37 48.7 90.8Never heard it before 7 9.2 100.0

Total 76 100.0




Networks

H ow much aware are you about following terms [Networks]


PercentNo Answer 5 6.6 6.6Explored it but no Idea how exactly it works 14 18.4 25.0Have Heard about this 11 14.5 39.5Know what it means & how they use my data 34 44.7 84.2Never heard it before 12 15.8 100.0Total 76 100.0




Places

H ow much aware are you about following terms [ Places]


PercentNo Answer 6 7.9 7.9



Know what it means & how they use my data 30 39.5 80.3

Never heard it before 15 19.7 100.0Total 76 100.0




Objective: To find out the Hacking InstancesExperienced by a User

H ave you or your friends faced any instance of hacking of your profiles or misuseof photos



No, but I have heard stories 36 47.4 48.7

No, I never knew that can happen 12 15.8 64.5

Yes, I myself am a victim 2 2.6 67.1

Yes, One of my friends faced a problem 25 32.9 100.0

Total 76 100.0




Hypothesis #3: Privacy Perception is influencedby Hacking Instances

H ave you or your friends faced anyinstance of hacking of your profiles

or misuse of photos

No Yes

Do you think thereare privacy Issues

with Facebook

I dont know about othersbut I havent faced any

problems17 10

No, Facebook is secure,

Privacy Issues are only aHype

4 4

Yes, I am concerned 26 13

Ho: Privacy Perception & Hacking Instances are UnrelatedHa: Privacy Perception & Hacking Instances are R elated





Have you or your friends faced any instanceof hacking of your profiles or misuse of

photos

Do you think there areprivacy Issues with Facebook

Chi-square .801

df 2

Sig. .670

Hence Privacy perceptions are influenced by the hackingInstances experienced by that Individual.

Chi Square test gives a Significance level of 0.670 which is higherthan the required 0.05. So null Hypothesis is to be rejected,




Objective: To Find out whether users ran intotroubles with first profile

H ave you made multiple Profiles on Facebook


PercentNo Answer 2 2.6 2.6No, I have only one Profile 60 78.9 81.6

Yes, I forgot the password of my earlier Profile 8 10.5 92.1

Yes, I made new one because my old one washacked / or had become inaccessible

3 3.9 96.1

Yes, I made new one due to some personalreasons

3 3.9 100.0

Total 76 100.0




Objective: To Know how much the B lockingoptions were being used.

H ave you ever blocked a person on Facebook



I didnt knew we could do that 22 28.9 31.6

I knew about this & wanted to do it, buthave never done it

27 35.5 67.1

Yes I have blocked more than once 9 11.8 78.9Yes, I blocked once 16 21.1 100.0Total 76 100.0




R eferencesOnline Questionnaire Online Questionnaire Form, Google Docs

Facebook: www.facebook.com

Google Docs: www.docs.google.com




Facebook Privacy Perception Survey 29Sunil Pillai

facebook privacy perception

Documents