facebook & privacy 2010
DESCRIPTION
a presentation about social media, privacy & digital identity, focusing on facebook. January 2010 prior to Facebook interface changes (2/2010) by robin fay, [email protected]TRANSCRIPT
Facebook: Maintaining Your Professional Privacy
Facebook: Maintaining Your Professional Privacy
Robin Fay, robinfay.netJanuary 2010
Find me at robinfay.net, facebook, twitter, linkedin, blogger, slideshare, etc. Aka georgiawebgurlI blog at http://contentdivergent.blogspot.com
Find me at robinfay.net, facebook, twitter, linkedin, blogger, slideshare, etc. Aka georgiawebgurlI blog at http://contentdivergent.blogspot.com
Facebook: Maintaining Your Professional Privacy
Facebook: Maintaining Your Professional Privacy
Robin Fay, robinfay.netOctober 2009
• Uses of facebook • Privacy issues/concerns/control• Your digital identity• Netiquette for social media • Everything available at
http://del.icio.us/georgiawebgurl/facebook_presentationhttp://del.icio.us/georgiawebgurl/facebook_presentation
Facebook: Maintaining Your Professional Privacy
Facebook: Maintaining Your Professional Privacy
Uses of facebook– PR (Groups, Fan pages)– Share links– Blog– Discussion groups– Email / IM– Read blogs /get news– Network /recruit/ headhunt– Play games– Learn – Genealogy– Organize events– Create a digital identity– Share photos/video (image gallery) Robin Fay, robinfay.net
October 2009
Facebook: Maintaining Your Professional Privacy
Facebook: Maintaining Your Professional Privacy
Robin Fay, robinfay.netOctober 2009
Viral marketing!Viral marketing!
Facebook: Maintaining Your Professional Privacy
Facebook: Maintaining Your Professional Privacy
Robin Fay, robinfay.netOctober 2009
Facebook: Maintaining Your Professional Privacy
Facebook: Maintaining Your Professional Privacy
• In March 2009, Nielson released an report that “SOCIAL NETWORKS & BLOGS NOW 4TH MOST POPULAR ONLINE ACTIVITY, AHEAD OF PERSONAL EMAIL…
• Facebook is the no. 1 website for college students.
• 300 million users.
Facebook: Maintaining Your Professional Privacy
Facebook: Maintaining Your Professional Privacy
Robin Fay, robinfay.netOctober 2009
How Universities are using Facebook• Career services: help alumni / students
find jobs• Student services / groups• Fundraising• Alumni relations• Student recruitment• IM/Contact info• Outreach & PR• Faculty “office hours” via Facebook
Facebook: Maintaining Your Professional Privacy
Facebook: Maintaining Your Professional Privacy
Robin Fay, robinfau.net, 2009/10
Facebook: Maintaining Your Professional Privacy
Facebook: Maintaining Your Professional Privacy
Robin Fay, robinfau.net, 2009/10
Facebook: Maintaining Your Professional Privacy
Facebook: Maintaining Your Professional Privacy
Robin Fay, robinfay.netOctober 2009
• Unfortunately Facebook is also used:– As a screening device (in employment,
among others)– To harass and bully others– To Spam – As a employment tool (firing over
inappropriate conduct, etc.)– As a way to spy– Even insurance companies are using
Facebook.
Facebook: Maintaining Your Professional Privacy
Facebook: Maintaining Your Professional Privacy
• In short:• You (and we as a University) should be
using social media.• However, we need to be smart about
how we use it. • Remember, if you do not build
your digital identity, someone else (or someone with the same name) will build one for you.
• Not having a digital identity is not the answer. If you are in higher ed, or a member of the IT profession, you should have a professional digital identity online.
• Your digital identity = YOUR BRAND.
Facebook: Maintaining Your Professional Privacy
Facebook: Maintaining Your Professional Privacy
Smart uses of social media: – Read the TOS and Privacy statements.
Yes, they are boring and confusing….and they sometimes change.
– Always doublecheck preferences or options in any social media site.
– Think about the information you give away. Use a “throwaway” email address if possible.
– Don’t make your private life public (unless that is your goal). Be aware of social networking etiquette.
– ..and always be aware of UGA Computer usage policies.
Facebook: Maintaining Your Professional Privacy
Facebook: Maintaining Your Professional Privacy
• You can control who some of the information that others see about you; however, I decided if I didn't want people to read my feeds, then I shouldn't "friend" them. I use this rule for other social media sites, too.
• I keep part of profile public, so that those I meet at conferences or events can find me.
• I don't 'friend' anyone I supervise or any students from one of my workshops/presentations, but if they friend me, I accept the friendship.
Robn Fay, robinfau.net, 2009/10
Facebook: Maintaining Your Professional Privacy
Facebook: Maintaining Your Professional Privacy
• I do think about what I write and if I wouldn't say it in public, it doesn't go on Facebook.
• I don't friend (or accept friend requests) from strangers unless they have a very good reason (which they explain) for friending me.
• I mostly watch my language. If I don't want my mom to read it (and she does), then it doesn't go on Facebook.
• Only a few people can see my family photos and some notes. Everyone can see my artwork, blog posts, the majority of my notes.
Robn Fay, robinfau.net, 2009/10
Facebook: Maintaining Your Professional Privacy
Facebook: Maintaining Your Professional Privacy
• I do not post any photos or video of my family without permission. I expect them to do the same.
• I use Facebook for networking, promotional, and professional development. I push out technology posts and art updates. I follow several colleagues and artists who send me wonderful links and readings through facebook.
• I don't spy using facebook.
Robn Fay, robinfau.net, 2009/10
Facebook: Maintaining Your Professional Privacy
Facebook: Maintaining Your Professional Privacy
• I accept that my family, friends & colleagues use Facebook and unless they post something really inappropriate (like they were going to bring a gun to work tomorrow or they enjoy stealing from the company), then I wouldn't call them out on it. I may not agree with their politics or personal beliefs or work habits, but I understand that we are all human and have the right to our thoughts. It is really about respect. However, if I discovered that anyone I knew were abusing the internet (regardless of website), then I would question that.
Robn Fay, robinfau.net, 2009/10
Facebook: Maintaining Your Professional Privacy
Facebook: Maintaining Your Professional Privacy
• I use it in place of email for almost all non-official email. If I need to archive or I need the email to represent me in an official capacity, then I use an "official" email address.
• I don't let it interfere with my work, be it at home or here at work.
• I turn off the services I don't use in Facebook, like IM. Sorry, message or email me instead.
• Remember if it is on the WORLD wide web, it’s out there somewhere.
Robn Fay, robinfau.net, 2009/10
Facebook: Maintaining Your Professional Privacy
Facebook: Maintaining Your Professional Privacy
Update your settings as needed. Everyone now means = on the web NOT on facebook
Update your settings as needed. Everyone now means = on the web NOT on facebook
http://www.facebook.com
Facebook: Maintaining Your Professional Privacy
Facebook: Maintaining Your Professional Privacy
Decide how much info is ok for your profile and who can see it.Decide how much info is ok for your profile and who can see it.
Facebook: Maintaining Your Professional Privacy
Facebook: Maintaining Your Professional Privacy
Use Facebook appropriately.Use Facebook appropriately.
• Page:• Pages represent a public figure, artist, brand, business or organization and are generally not a discussion oriented.
• Group: • Groups can be created by any user and are for shared discussions, generally on a specific topic or interest.
• Causes:• Causes represent advocacy groups and/or online campaigns used to raise money, raise awareness, etc.
• Events:•Events are generally one-time happenings such as parties, gatherings, etc.
•Profiles:•Individual personal space.
Facebook: Maintaining Your Professional Privacy
Facebook: Maintaining Your Professional Privacy
• Most importantly:• Cultivate and protect your digi-cred
– Turn off FriendFeed in facebook– Create lists of users – Doublecheck your application settings –
you need to do this every time you take a quiz or add an application!
Facebook: Maintaining Your Professional Privacy
Facebook: Maintaining Your Professional Privacy
• Google yourself and cultivate your web presence. Remember, you are your brand.
• Use digital identity services like claimID and openID.
• Do own your domain namesake (if that is important to you).
Robn Fay, robinfau.net, 2009/10
Facebook: Maintaining Your Professional Privacy
Facebook: Maintaining Your Professional Privacy
Robin Fay, robinfay.netOctober 2009
Facebook: Maintaining Your Professional Privacy
Facebook: Maintaining Your Professional Privacy
• Social media is an amazing tool, but it brings together all aspects of our lives in one spot. Considering that, use it effectively, yet don’t be afraid to use it.
• Just be safe.• I’ll go through settings and show you
my application and privacy settings.• All materials available at
http://www.robinfay.net/site/presentations/
Robn Fay, robinfau.net, 2009/10