facebook privacy issues
TRANSCRIPT
“Privacy Issues" Facebook spawned debate over what is private
Presented By: Michael Weisfeld
May 2010
Who is Michael Weisfeld?
Dir. of Social Media & Senior Web Strategist for BusinessOnLine
Building Websites & Strategies since 2002
Areas of Web Expertise: Strategy Social Media Search Engine Marketing Usability Business Analyst
Background in “Big 5” Management Consulting
@mrweisfeld
Poll: Who knows how to adjust
Facebook privacy settings?
Agenda
Review: stats & trends
Explore: Privacy Concerns
Present: What did Facebook due to address concerns?
Conclusion
QUESTIONS ??? please hold until the end of the presentation .. there will be time.
FACEBOOK CONTINUES TO EXPLODE IN POPULARITY
Stats & Trends
Facebook Explosion
135,000,000 Highest record in the site’s history
unique visits
To put it in context …
Facebook Market Share of Visits Tops Google’s
Facebook Explosion
http://www.facebook.com/press/info.php?statistics
(04.2010)
400,000,000+
The number of people actively using Facebook –
equivalent to the population of Indonesia, the
world’s fifth-most populous country
registered
users
Facebook Explosion
Digital Buzz Blog, Social Media Has Grown Up: Stats One Year On, 8.03.09
5,000,000,000
The number of minutes spent on Facebook each day
min per
day
Facebook Explosion
Digital Buzz Blog, Social Media Has Grown Up: Stats One Year On, 8.03.09
1,000,000,000
The amount of content (web links, news stories, blog
posts, notes, photos, etc.) shared each week on Facebook
posts
per
week
FACEBOOK’S F8 ANNOUNCEMENTS
Was the world ready for “Open Social”?
April 21, 2010 – The Big Event
3rd time in FB history
“Apple-style” Production
Major Product Announcements
Developer Community
http://www.facebook.com/f8
Major Announcements
“Like” button
Open Graph protocol
Graph API
"We will keep focused on achieving our
mission of giving people the power to
share and making the world more open
and connected.“
- Mark Zuckerberg
Complex Environment
170 user permission options
http://www.nytimes.com/interactive/2010/05/12/business/facebook-privacy.html?ref=personaltech
Almost as complex at the Constitution
~4800 more words than 5 years ago
Showcase – very cool sites
30+ websites partnered with Facebook to implement the new features
http://developers.facebook.com/showcase/
Game changer!
Should the web really connect people’s identities and preferences?
The Privacy Issues
User controls over information shared with others
Advertisers access to information
“This is about who controls the disclosure of data. Facebook cannot make that decision for users.”
“Facebook is trying to change privacy on the Internet, and users
are pushing back,” said Marc Rotenberg, executive director of the
Electronic Privacy Information Center, … http://www.nytimes.com/2010/05/27/technology/27facebook.html?hp
Facebook’s Response to Public Outcry
“We made a lot of changes at the same time,” Zuckerberg said regarding his company’s f8 announcements of the Open Graph API and other new Facebook features. “A lot of what we were trying to do got lost. We really need to simplify the controls… The feedback we got from users really resonated with us.”
Simplified Controls were Launched
Facebook said it would give its users simple controls to determine whether their information was visible to only friends, friends of friends, or everyone on the Internet.
Those settings will be applied retroactively to everything users have already published on Facebook.
include an easy way for users to turn off its new and controversial “instant personalization” feature, which allows partner sites like Yelp and Pandora to gain access to their personal data.
Users React
People have expressed their dissatisfaction with Facebook, but still visit the website.
CONCLUSION
What does this mean for us as an agency?
Privacy is a big deal!
During the news conference, Mr. Zuckerberg said this would be the last overhaul to privacy controls that the company planned to make for a while. He said the preferences that a user expressed with the new settings would apply to all future products and site changes. “The big takeaway is, don’t mess with the privacy stuff for a long time.” http://www.nytimes.com/2010/05/27/technology/27facebook.html?pagewanted=2&hp
Users are #1
Even if you are the most popular website on the Internet.
Our clients have formal privacy policy protocols that we should be aware of.
We are “white hat” and take privacy very seriously.
Questions?
Michael Weisfeld P 619.699.0767 x247
[email protected] Twitter: @mrweisfeld
http://www.linkedin.com/in/michaelweisfeld
@BOLSocial
if Tweetting about this session, please use this hashtag:
#BOL
Follow the BusinessOnLine Social Media team on Twitter at:
