facebook privacy enhancements

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Facebook Privacy Enhancements

Leah PearlmanProduct Manager

Chris KellyChief Privacy Officer

MissionGive people the power to share and make the world more open and connected

Old Settings

Old Settings

Too many settings

Too many settings

Complexity Less powerto share

Privacy Principles

Privacy Principles

Sharing

Advertising

Privacy

Sharing

Control

Sharing

Control

Publisher Privacy Control

Everyone

Friends

Custom

Check out Facebook’s New Privacy ControlsMorepublic

sharing

Moreprivate sharing

Moretargeted sharing

New phone number: 415-867-5309. Call me. XOXO

Don’t forget grandma’s birthday tomorrow!

Removing Regional Networks

Privacy Confusion Variable Size Partial Adoption

50%

SF

SiliconValley

Australia?

Sharing

Simplicity

Sharing

Simplicity

New Simple Settings

Everyone

Friends and Networks

Friends of Friends

Friends

Custom edit

New Simple Settings

Everyone

Friends and Networks

Friends of Friends

Friends

Custom edit

EveryoneAnyone,on or off,

of Facebook

New Simple Settings

Everyone

Friends and Networks

Friends of Friends

Friends

Custom edit

Friends and NetworksConfirmed friends& authenticated

networks

New Simple Settings

Everyone

Friends and Networks

Friends of Friends

Friends

Custom edit

Friends of FriendsAnyone who

is friends with afriend

New Simple Settings

Everyone

Friends and Networks

Friends of Friends

Friends

Custom edit

FriendsConfirmedfriends

New Simple Settings

Everyone

Friends and Networks

Friends of Friends

Friends

Custom editCustom edit

Unified Privacy Page

Unified Privacy Page

Unified Privacy Page

Sharing

Connecting

Sharing

Connecting

Limited

Transition Tool 1

Limited

Transition Tool 1

Limited

Transition Tool 1

Limited

Transition Tool 1

Transition Tool 2

Transition Tool 2

Confirmation

Current Timetable for Rollout

Week 3 +Week 2Week 1

•Finalize product •Slow rollout to

all users

•Narrow test •80,000+ users •+ International

•Test •40,000 users •US Only

Current Timetable for Rollout

Week 3 +Week 2Week 1

•Finalize product •Slow rollout to

all users

•Narrow test •80,000+ users •+ International

•Test •40,000 users •US Only

•Finalize product •Slow rollout to

all users

•Narrow test •80,000+ users •+ International

FeedbackLoop

•Test •40,000 users •US Only

Current Timetable for Rollout

Week 3 +Week 2Week 1

•Finalize product •Slow rollout to

all users

•Narrow test •80,000+ users •+ International

•Test •40,000 users •US Only

•Finalize product •Slow rollout to

all users

•Narrow test •80,000+ users •+ International

FeedbackLoop

•Test •40,000 users •US Only

•Finalize product •Slow rollout to

all users

FeedbackLoop

•Narrow test •80,000+ users •+ International

•Test •40,000 users •US Only

Current Timetable for Rollout

Week 3 +Week 2Week 1

•Finalize product •Slow rollout to

all users

•Narrow test •80,000+ users •+ International

•Test •40,000 users •US Only

•Finalize product •Slow rollout to

all users

•Narrow test •80,000+ users •+ International

FeedbackLoop

•Test •40,000 users •US Only

•Finalize product •Slow rollout to

all users

FeedbackLoop

•Narrow test •80,000+ users •+ International

•Test •40,000 users •US Only

•Finalize product •Slow rollout to

all users

•Narrow test •80,000+ users •+ International

•Test •40,000 users •US Only

Privacy Enhancements

Privacy Enhancements

1. Publisher Privacy Control 2. Removing Regional Networks

Privacy Enhancements

3. New Simple Settings4. Unified Privacy Page

1. Publisher Privacy Control 2. Removing Regional Networks

Privacy Enhancements

3. New Simple Settings4. Unified Privacy Page

5. Transition Tool

1. Publisher Privacy Control 2. Removing Regional Networks

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