Facebook for Business

Privacy and Legal Issues

Great Lakes Institute of Management

Group No. 11

Aman Khanna

http://facebook.com/aman.khanna.3576

www.linkedin.com/in/amankhanna92

Tanvi Valechahttps://www.facebook.com/tanvi.valechahttps://www.linkedin.com/nhome/https://twitter.com/TanviValecha

Piyush Arorahttps://www.facebook.com/piyusharora29http://lnkd.in/bhaPnHEhttps://twitter.com/crazybschoolkid

Rashmi Manoharhttps://www.facebook.com/rashmi.rammanoharhttps://twitter.com/Rashhmiiiiin.linkedin.com/in/rashmimanohar/

Shivendra Singhwww.facebook.com/shivendrasinghfbwww.twitter.com/shivendra_tweethttp://in.linkedin.com/in/singhshivendra

Shri Suprajahttps://www.facebook.com/supraja.thiruvengadam.3

Facebook Privacy Policy

• The Facebook privacy policy is about a 5500 word document whichdiscusses each and every aspect of security of data and the manner inwhich your personal information shall be used by Facebook.

• To keep it short, the policy has been designed to make life easy for youand allow you to decide who you want to share your personal informationwith.

• It also ensures that you can keep a check on the information that youshare with Facebook-enhanced applications and websites.

• It is important for us to know that Facebook is a free service supportedprimarily by advertising. Facebook tries to ensure that the data it shareswith the advertisers is with your consent. It also allows the advertisers touse this data to show you related ads. (Disabled on NAI website)

Facebook Privacy Policy

• Facebook uses services of TRUSTe Privacy Seal Program, an independentorganization focused on reviewing privacy and security policies andpractices, and adheres to standards set by it. Facebook also adheres to theSafe Harbor framework developed by the U.S. Department of Commerceand the European Union.

• Facebook does not allow children under the age of 13 to register as usersand does not store any information provided by them.

• Throughout the document Facebook promises not to share any of yourpersonal information including Photos, videos, relationship status, friendsetc. without your consent. However information within the public domainsuch as name, age and gender might be shared with advertisers andApplication vendors for commercial purpose.

Privacy Settings

Privacy Settings• To make the page public or private i.e. the page visibility. Usually all

business pages should have page visibility and is made invisible only whentaking down the page for a temporary period of time or to completelydisable views for your business on the page. Generally it is advisable tomake your page public.

• To allow everyone to post on your page i.e. posting ability of others. It is agood idea to restrict everyone from posting on your timeline to limit thenumber of posts on the page.

• Choose to allow posts from others to be visible on your page timeline -Post visibility. This is helpful in order to know the new updates and posts.

Moderation of Posts and Comments

Several levels of moderation possible on FB:

• Choose whether people are allowed to

post on page’s timeline

• The content people post

• Review other’s content before posting

• Even block certain keywords

• Or allow Facebook to do it: Profanity Filter

• Ban or remove people from page

• Delete a negative comment, or mark as spam

Facebook Policies

• Data Use Policy: The Data Use Policy contains information to help youunderstand how we collect and use information.

• Payment Terms: These additional terms apply to all payments made on orthrough Facebook.

• Platform Page: This page helps you better understand what happenswhen you add a third-party application or use Facebook Connect,including how they may access and use your data.

• Facebook Platform Policies: These guidelines outline the policies thatapply to applications, including Connect sites.

• Advertising Guidelines: These guidelines outline the policies that apply toadvertisements placed on Facebook.

• Promotions Guidelines: These guidelines outline the policies that apply ifyou offer contests, sweepstakes, and other types of promotions onFacebook.

Facebook Policies

• Facebook Brand Resources: These guidelines outline the policies thatapply to use of Facebook trademarks, logos and screenshots.

• Pages Terms: These guidelines apply to your use of Facebook Pages.

• Community Standards: These guidelines outline our expectationsregarding the content you post to Facebook and your activity on Facebook.

ATTENTION BOYS!

Legality Issues

1. Defamation- A false statement published to a third party without authorization

• Facebook and defamation- 9 pending cases

2. Copyright Issues-

• Protecting the user’s content- Content creator is the copyright holder of posted material.

Facebook Policy-

Legality Issues

• Protecting the content of others-

Facebook’s copyright policy

3. Trademark Issues-•Trademark Infringement- Use of a mark that is identical to a mark owned byanother party.•Impersonation- Possible liability for user names that confuse others aboutsource.•Username Squatting- Registering a user name with a bad faith intent to profitfrom goodwill belonging to someone else.Facebook policy

Engaging through Social Media

The Coca-Cola page has now over 5million members

Coca-Cola asked facebook to let the

individuals keep the page as long as they shared it with Coca-Cola

In November 2008, a new

facebook policy required all pages to be authorized

by the brand

In August 2008, two individuals started a Coca-

Cola fan page on Facebook

Issues

• Cyber stalking

• Cyber bullying

– 32% teens have experienced cyber

bullying

– Phoebe Prince, Massachusetts, 2010

– Megan Meier, Missouri, 2006

• Bal Thackeray shut down post

ANY QUESTIONS?