evaluation of media brand by aneka ahmed (a level media studies)

8/2/2019 Evaluation Of Media Brand By Aneka Ahmed (A level Media Studies)

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Aneka Ahmed A2 Course work Media evaluation

In what ways does your media product use, develop or challenge forms and conventions

of real media product?

During the process of creating our documentary we

researched a range of professional documentaries in order

to understand the different types of codes and conventionsthat are used. At first we looked at different kinds of

documentary such as Supersize me A good Smack and

Teen Spices to get an insight on the different types of

documentary features. For example the use of hand held

camera, the worms eye and birds eye view shots and

many more. The picture to the right shows some basic

notes that I jotted down on two of the Documentaries.

Once deciding on the topic of the Documentary we decided

to research other Documentaries with a similar Genre in

order to get a true focus on the different types of forms and conventions we would befollowing. Most importantly to find what montage similar documentaries follow. The

documentary that I looked at was called Mixed Britanna which also focuses on the

integration of Multiculturalism in the UK. This link will take you to BBC iPlayer where you

can view all the episodes of Mixed Britanna. (http://www.bbc.co.uk/programmes/b015skx4).

Both factual based documentaries carried similar codes and conventions.

One simularity that we adapted was the Worms eye

view shot. Here you can see a print screen of a shot

were a black women and asain man are getting

married. This shows that mix of cultures and races is

possible. The use of the worms eye view can imply

that Multicultarlism is superior and truly valued

over failed multicultarism. This common code of TV

documentary is

highly used to

show current dominance. Simulally, the use of the

worms eye view in our documentary was used to show the

diffrent types of cultures entering The 6th

form College

Solihul. The shot to the left also shows that

Multicultralism according to the college is finally

accepted and exists. I was very pleased with the look ofthis shot as it is an important form of real media product.

Furthermore, during the introduction of our

Documentary we filmed an asain man playing his

instrument in the town of Solihull. The aim and

purpose of our Documentary was to inform, educate

and explain to our target audience about the

integration of Society. This original piece of filming

adds to the sence of realism showing and informing

that Multicultralism is highly valued and does exist

in a typically white middle class area. The fact thathe has freedom of playing his music represents
http://www.bbc.co.uk/programmes/b015skx4http://www.bbc.co.uk/programmes/b015skx4http://www.bbc.co.uk/programmes/b015skx4http://1.bp.blogspot.com/-fRBDkMl24fM/TyFxvNfdXZI/AAAAAAAACTc/ddsVbBFLQQc/s1600/a.bhttp://www.bbc.co.uk/programmes/b015skx4


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freedom of speech and freedom of rights.

Another simular media form that we used was Cross-Dissolve. This effect was used so that

it would allow a rhythmetic flow to the documentary and also allow the documentary to

come across as cohenrant.

As you can see from the above still images, the Cross-Dissolve effect was used successfully.

I believe we used this effect in the correct places in our Documentary.

The use of slight headspace

at the top of the screen and

the fact that the interviewee

eyes are in the top third of

the screen are typical media

conventions.

Occupation of just over half of the

frame is a common media

convention.

As our Documentary was

based on a real, present

issue in the UK, it was

important that there was a

real sense of actuality.

One of the ways in which

we tackled the actuality

was the use ofMise En

Scene. Here, the fact that

there is a Media Student

from a College being

interviewed, the class

room set up (i.e: she is sat

in front of an interactive

white board) and the use

of the sign on the bottom-

left of the screen adds to

the sense of realism. In

our research of

documentaries it was

found that being

informative and showing

realistic footage was

essential in-order to give

our documentary a true

touch of reality.


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The Integration of Society carries a range of different

types of Documentary modes. Bill Nichols (2001)

distinguished particular traits and conventions of

various documentary film styles. One mode that was

used was the Poetic Mode. This also can beoriginally interpreted as a Soviet Montage Theory

which looks at a contrast of photos and the principles

ofphotogenie. Our Documentary has a small element

of the poetic mode. For example, the use of the

Manuel Focus shots was used to give our footage a bit more of an interesting and nice

look. The use of this poetic aspect could be seen as aesthetically pleasing.

Furthermore, another type of Documentary mode that we covered was the Expositional

mode. John Grietson explains that this sharply moves away from the poetic mode in the

context ofvisual practise and storytelling however using rhetoric language. (i.e: the use ofpersuasive language, the use of factual information and opinions given by interviewees.)

Here, you can see that the expositional mode was thoroughly used in our Documentary.

Many interviews discussed the positive effects and actions of Multiculturalism in Britain and

further stating how we can overcome racism in the UK. In addition the use of an

omnipresent voiceover is another aspect of expositional mode which was also used in our

documentary.

Alternatively, another key media concept that was used in

our documentary was the observational mode. Here, no

narrative was necessary however this concept is based on

what the audience actually sees. This mode helps increase

the actuality and realism in the Documentary. We used

this throughout the mode throughout. For example, when

Asian Youth Worker Jag Jagdev was integrating and talking to a group of white college

students. This footage evidently shows that socialising with people from different

backgrounds is not an issue in this particular environment and has been done without having

to use narrative.

The image to the right shows a Manuel focus shot. Here, you

can see that in the foreground you have a white man and in

the background a group ofAsian people. The use of the

Manuel focus shot shows an element of the poetic mode.

Combined with this, the observational mode is also present at

the same time. The footage is typically showing white people

at a division from Asian people, negatively portraying Multiculturalism again without the

need of a narrative. Although overall our Documentary portrays Multiculturalism positively

it is important to show the counter argument and that not all people agree with Integration

of Multiculturalism in Britain. This allows the audience to have an opportunity to make their

own preferred reading, negotiated reading or oppositional reading. The use of this


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footage adds to the sense of realism and further the combination of modes interprets the

diverse documentary style.

In contrast to this, one Documentary style which has not been used was the Participatory

mode. We simply used a voiceover rather than an actual author of the Documentary

unlike the likes of Supersize me (http://www.youtube.com/watch?v=N2diPZOtty0) or the

opinion based Documentary Fahrenheit 9/11 by Michael Moore.

(http://www.youtube.com/watch?v=chj5R0Izt9s).

The Final element of Documentary style that can be used is the

Reflexive Mode. This helps the audience to view the text of the

documentary in a more objective way, almost helping the audience to

understand what exactly the documentary is about. This mode was

briefly used during the introduction of the documentary where the

narrator explains when immigration roughly started and mostimportantly why it happened. Here, we had demystified something

quite vague and complex into something simple.

One of the major obstacles that we had to undergo was

the opening of our Documentary. We knew that the

introductory scene would create an important first

impression. We got together and had a group

discussion, further writing down notes and

storyboarding ideas. We finally concluded that we

would open with a mini clip of Mike Hattons (Media

Teacher) interview. Here, we would straight away

inform the audience what the documentary is about

which significantly relates to the concept of the

reflexive mode.

Combining our documentary, we also created a radio trailer. Here, we used typical codes and

conventions of a radio trailer in-order to advertise our documentary. For example, simply

stating why the documentary is a must watch and the date and time the documentary will be

showing. Furthermore, the use ofdiegetic sound in the background of the voiceover shows a

real, typical media convention. However, one flaw to using the same sound throughout the

radio trailer was that there would be a risk ofaudience boredom. On the other hand, the

same background music used in the radio trailer is the same backing tune used in the

Documentary. This adds to the coherence and stability of keeping all our media products

similar and noticeable for our target audience.
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Furthermore, we combined the backing tune with the voice over in our

Documentary. When dealing with these various levels of sounds and volumes we would

ensure that all sound levels were consistent and balanced. Although, this skill is not a

major code and convention, it indeed nevertheless is used in the documentary culture.

Alternatively, we created a double spread magazine article to also promote our Documentary.

Initially we drafted our article based on the research and planning we carried out. Here, our

intentions were that we followed as many media codes and conventions as possible.

Basic

Title

Grab

Quote

Stand First

and Drop

Cap

Structured

interview

General text

General images

and caption

By-line


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The final double spread article turned out to be layered in a similar format as our draft. Our

plan for the article had worked out well and as a group were very happy with the final piece.

Grab quotes

to inform the

audience the

about topic

of the article,

grabbing the

readers

attention.

Headline with a Rhetorical question simply displaying what the

article is about and making the readers reflect By-line stating the composers of the article.T ical media convention.

Captions to interpret and give information about

the images shown.

Structured

question and

interview.

Typical way of

tackling a

common media

convention

Stand first

and Drop

cap to

introduce

the article.

Range of pictures to show a

high level of sophistication.

Drop cap and

bright red

colour in

capital letters

to exaggerate

the must

watch

documentary


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How effective is the combination of your main product and ancillary texts?

On an overall basis, I feel that the combination of our main product and ancillary texts

complement each other very well. Both the radio trailer and documentary compromise

perfectly in the context that the same music is being played. Furthermore, the introductory

extract from the documentary has been imported into the trailer which a viewer wouldinstantly recognise had they listened and viewed both the Radio trailer and Documentary.

Contrasting to this, a problem with the radio trailer could

be the lack of artistic variety choice as we only stuck to one backing song throughout.

However, we felt that as Multiculturalism is such a major, present issue in the Britain we felt

that going for a straight-forward background track would enhance the seriousness and

importance of our Documentary.

Furthermore, the snap-shot image of an interviewee in

the Article which has been taken from the documentary

makes our brand recognisable. Instantly the audiencewill recognise the interviewee therefore promoting our

documentary. The fact that there is an image of an Asian

women and White man together as a couple represents

unity. This is promoting Multiculturalism positively.

This image would seem pleasing to the audience therefore

making the audience want to watch and adhere the great

outcomes of immigration.

On the other hand, a problem we considered in

the design of the article is the use of the

simplistic colours of black and white. These

colours can seem very dull and may not catch the

readers attention very well. However, after

careful consideration we decided to stick to the

basic colours. We felt that more colourful, eye-

catching colours would eliminate the seriousness

of the topic being discussed in the article.

The use ofstructured interview type of text

from The Editor of the Documentary seems to make the documentary very interesting and

informative. It also allows the Editor to un-ravel the core meaning and message they are

trying to send to the viewers.

The target audience for our media product is generally an upper-market, affluent,

educational, sophisticatedaudience. Nevertheless to say that the younger audience age

ranging to 19-35 also would benefit in watching this educational, informative documentary.

Therefore, it was essentialthat our BrandIdentitywould meet the majority of the wide-

rangetarget audiences needs. We chose to show our documentary onBBC 2 as it is a mix

genre channel appealing to a broad adult audience with programmes of depth and


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substance. Furthermore, many educational, informative documentaries are shown on this

channel. Many people would question whether the BBC 2 channel would be viewed by a

younger audience. Generally as mentioned above the upper-market older

age would view the channel. However, BBC 2 is aPublic Service

Broadcaster (PSB) which means that the programmes are by far suitablefor a slightly younger audience of ages 19-35.

Combining with this, to play our radio trailer, we nominated BBC 2 Radio. Again, this radio

station appeals to the upper-market, affluent audience nevertheless to say that the slightly

younger audience who are interested about the life of Britain would be just as well intrigued

to tune into this Radio Station. Also, it would only seem logical to play the Radio Trailer on

BBC 2 Radio as it some ways would allow the audience to easily remember what channel the

Documentary would be on.

Finally, we chose to display our Article in the Radio Times

Magazine. Research has shown that

Radio Times is one of the most current

leading TV magazines in the UK.

Furthermore, it is known for advertising

and displaying different types of

programmes including educational,

informative documentaries. We

thought that this would combine

perfectly, undoubtedly creating a brand

identity.

To conclude, I think that our ancillary tasks and documentary combine successfully well

together. The use of similar images and sounds creates a fantastic match. The article is well

structured, easy to read and well-focused on the promotion of our documentary. The use of

different opinions on the radio trailer originates un-biased views. Having said this, one

thing that could be improved to help promote our Documentary further would be using a

range of background music in-order to avoid a risk of boredom. However, the combination

of these three products I believe, do truly create a significant and important Brand Identity.
http://www.google.co.uk/imgres?q=bbc+radio+2&um=1&hl=en&sa=N&qscrl=1&nord=1&rlz=1T4DSGL_en___GB414&biw=1366&bih=491&tbm=isch&tbnid=jcCOiGxcu0TVUM:&imgrefurl=http://www.jinglenews.com/2011/01/08/new-bbc-radio-2-imaging-package-for-2011/&docid=Uqhc7dZq7bk0lM&imgurl=http://www.jinglenews.com/images/promo/bbcradio2.png&w=500&h=273&ei=t41JT5CAK8em8gP9-4StDg&zoom=1http://www.google.co.uk/imgres?q=radio+times+magazine&um=1&hl=en&sa=N&qscrl=1&nord=1&rlz=1T4DSGL_en___GB414&biw=1366&bih=491&tbm=isch&tbnid=QtZxAuEZUYqCRM:&imgrefurl=http://www.isubscribe.co.uk/news/entertainment-magazines-8/fern-britton-talks-to-radio-times-magazine-1857/?localPageObjectId=77&docid=nrYWC1FiDzDX7M&imgurl=http://www.isubscribe.co.uk/images/covers/uk/9/11056/large/RadioTimes7111117560-shadow.png&w=284&h=370&ei=hYtJT5rUC8PR8gPL_b2lDg&zoom=1http://www.google.co.uk/imgres?q=radio+times+magazine&um=1&hl=en&sa=N&qscrl=1&nord=1&rlz=1T4DSGL_en___GB414&biw=1366&bih=491&tbm=isch&tbnid=sYQCtqlfKZgy9M:&imgrefurl=http://badwolfone.blogspot.com/2008_06_01_archive.html&docid=jcg9uMMWvrnM3M&imgurl=http://i61.photobucket.com/albums/h62/badwolf_risen/Doctor%20who%20season%204%20article/radiotimes1.jpg&w=582&h=800&ei=hYtJT5rUC8PR8gPL_b2lDg&zoom=1http://www.google.co.uk/imgres?q=radio+times+magazine&um=1&hl=en&sa=N&qscrl=1&nord=1&rlz=1T4DSGL_en___GB414&biw=1366&bih=491&tbm=isch&tbnid=Kc4xy9jvR7yGVM:&imgrefurl=http://www.wotyougot.com/03-10-2011/gary-barlow/covers-radio-times-magazine-081011/&docid=o_eCRC2lZtVrwM&imgurl=http://www.wotyougot.com/pictures//2011/10/gary-barlow-covers-radio-times-081011-issue.jpeg&w=580&h=350&ei=hYtJT5rUC8PR8gPL_b2lDg&zoom=1


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What have you learned from your audience feedback?

To collect our audience feedback we created three simple questionnaires based on our

Documentary, Radio Trailer and Magazine article. The first question that was asked on all

three questionnaires was based on if the all three Brands fulfilled its aim and purpose. The

following graph illustrates what our classroom of 9 students thought.

In all cases, you can see that the

everyone considard our products to

successfully fulfil its aim on

purpose which was to discuss,

inform and edcuate the importance

and change of Multicultralism in

Britian.

Article Questions:

Here, you can see that all 9 of our

classmates felt that the first minute

of our documentary held their focus.

Furthermore, it interested them

enough to want to watch theremaining minutes of the

Documentary.

Did the first minute of the documentary hold your focus and

interest you enough to want to watch the rest of the remaining

minutes of the documentary?

0

1

2

3

4

5

6

7

8

9

10

Yes No

Response

Numberofpeopleasked


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On a whole you can see that the

majority of the people rated the

edit of our documentary good

and also excellent. No one had

rated the edit poor. This implies

that the edit of our documentary

was successful.

Majority of people rated the effects

and transitions in the documentary

as Good. No one had rated it as

Poor again implying that our

Documentary according to the

transitions and effects was

successful.

Again, you can see that no one had

rated our Documentary

comparison with real TV

Documentaries as Poor.

Majority of people had said it wasgood suggesting that our

Documentary was successful in

carrying similar media codes and

conventions.

How pleased were you with the edit of our documentary?

0 1 2 3 4 5 6 7 8

Excellent

Good

Satisfactory

Poor

Response

Number of people asked

How do you feel about the effects and transitions used in thedocumentary?

0

1

2

3

4

5

6

7

8

Excellent Good Satisfactory Poor

Response

Numberofpeopleasked

How well does the documentary compare with the real television

documentries?

0 1 2 3 4 5 6 7 8

Excellent

Good

Satisfactory

Poor

Response



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Here, you can see that most people

said that the voice-over and

background music levels had

levelled correctly. However, a

minority percentage said they had

not. This shows that our

documentary could have been

improved so it could sound more

professional and coherent.

Many people answered this

question differently. The most

popular answer was that our

documentary was mostly liked

because it was informative. We

were very proud of this feedback as

our formal proposal had stated that

the aim of our documentary was to

inform. The results also show

that much of our audience was

intrigued by the interviews.

The feedback suggested to

improve our documentary was that

the opening should have had sound

rather than just showing the title.

This was a fair point to make. If

we added music from the very start

it would have made our

documentary sound more

appealing and exciting. One major

problem that occurred in the

process of our documentary was

the fact that our titles appeared to

slow. We found that this was a major flaw to our documentary due to the software that was

used (Final Cut Express). Unfortunately, as a group we were unable to change this. In

future, we would know not to use the Typewriting effect on Final Cut Express for our titles.

Do you think the voice over and background music levelled

correctly?

0 1 2 3 4 5 6

Yes

No

Response


What do you like most about the documentary?

0

1

2

3

4

5

6

Variety of shots Informative Images used Interviews

Response

Numberofpeopleasked

What changes would you suggest in order to improve this

documentary?

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

Titles too slow Opening sound levels Too many interviews More interviews

Response

Numberofpoeple

asked


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Radio Trailer Questions:

The majority of our classmates

felt that they would want to

watch our documentary later.

This shows that our Radio

Trailer successfully promoted

our documentary. The one

person that dis-agreed with this

concept to us seemed quite

surprising.

Majority of people rated our

radio trailer as excellent and

good in the context that it

compared well with real radio

channels. No one had rated it as

Poor implying that ourDocumentary had successfully

followed media codes and

conventions.

Here, you can see that majorityof people were pleased with the

sound levels of the radio trailer.

This shows that our radio advert

had successfully tackled the

volume control of sound.

Did the radio trailer hold your focus and interest you enough towant to watch the documentary later?

0 1 2 3 4 5 6 7 8 9

Yes

No

Response

Number of people

How well does the radio trail compare with real radio channels?

0 0.5 1 1.5 2 2.5 3 3.5 4 4.5

Excellent

Good

Satisfactory

Poor

Response


How pleased were you with the sound levels of the radio trailer?

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5


Response

Numnerofpeopleasked


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As you can see many people

answered differently in this

question. Many people liked

different things which made our

group proud. The most popular

answer was the use of good

scripting.

Magazine Article Questions:

On a whole, majority of our

classmates rated the layout of our

article Good. This shows that the

creative part to our double spread

article was composed very well.

Here, you can see that the majority

of our classmates thought that our

magazine article followed aspects

of a real media magazine very

well. This shows that our group

successfully followed the typical

media codes and conventions

successfully.

0

0.5

1

1.5

2

2.5

3

3.5

Music Range ofvoices

Good script Excellentinterviews

Informative

Numberofpeopleas

ked

Response

What do you like most about the radiotrailer?

How well do you think the layout of the double page spread is?

0 0.5 1 1.5 2 2.5 3 3.5 4 4.5

Excellent

Good

Satisfactory

Poor

Response


How well does the double page spread compare with real double

page articles?

0

1

2

3

4

5

6


Response

Numberofpeopleasked


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Here, you can see that the audience

liked a range of things on our

double page spread including a

good layout. This made our group

feel proud of the work we

composed.

One flaw to our magazine article is

that we forgot to add a major, key

media concept of adding page

numbers. If we could go back we

would add this on.

The suggestion of using different

colours was taken into account.However, as a group we thought it

was important to stick to a simple

and sophisticated look to our article rather than a mix and range of different colours. This

was done in-order to exaggerate and enhance the real importance and seriousness of our

Documentary.

To conclude, if I was to take on the same project again, I would take a lot of the advice

suggested by my peers. I have found that it is very important to gain audience feedback as it

critically analyses different aspects of your work both positively and with suggested

improvements. From my audience feedback, I have learned that it is important to never to

rush your work as it is always important to remember all the common media codes and

conventions. Furthermore, it is important to consistently listen to your media product so that

you can ensure that your sound volumes are correctly levelled.

What do you like most about the double page spread?

0

1

2

3

4

5

6

Good use of images Good layout Nice colors

Response

Numberofpeopleasked

0 1 2 3 4 5 6

Different colours

Add page numbers


Response

What changes would you suggest inorder to improve this double page article?


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Scanner used to upload written documents onto the

blogger.

(HP Scanjet 5370c scanner)

How did you use media technologies in the construction and research, planning and

evaluation stage?

During the process of our documentary we integrated with a range of different types of media

technologies, both Software and Hardware, familiar and unfamiliar products.

Firstly, in-order to conduct our research we used standard college PCs, Macs, home

Laptops, TVs and DVDs to look at a range of different styled documentaries.

We also embedded ourselves with a range of websites relevant to gain essential,appropriate research. As part of our research, the link takes you to a prime example of a

You tube clip that we looked at, in-order to jot down notes about the types of codes and

conventions used in Documentaries.

(http://www.youtube.com/watch?v=JELossiyi9o&feature=fvst)

We scrutinised the Internet service by viewing and using a range of websites in-order to

research and plan for our documentary project. Common, key websites used were:

Through the process of research and planning it was important to

Blog everything we did to inform the examiner of the hard effort we

put in. We used the websiteBlogger.com to construct a range of

Blogs to demonstrate the different types of methods and processes we

dealt with. Blogger.com also allowed us to upload written planning

material. We used a scanner to upload paper based documents. This allowed us to analyseother documentaries on paper conveniently knowing that we could convert them onto an

online digital format. I feel that Blogger.com is a user friendly website allowing individuals

like myself to really show off our broad knowledge and skills involving media technology.

To convert these handwritten documents into a

digital format we used a Scanner. This hardware

was available to us in the collage environment.
http://www.youtube.com/watch?v=JELossiyi9o&feature=fvsthttp://www.youtube.com/watch?v=JELossiyi9o&feature=fvsthttp://www.youtube.com/watch?v=JELossiyi9o&feature=fvsthttp://www.google.co.uk/imgres?q=hp+scanjet+5370c+scanner&hl=en&gbv=2&biw=1366&bih=491&tbm=isch&tbnid=bP1ZZHJw_1O5uM:&imgrefurl=http://www.macobserver.com/newreviews/bc/00/000620hp5300scanner/hp5300scannerpic.html&docid=adjjTniSJgzVCM&imgurl=http://www.macobserver.com/images/newreviews/00/000620hp5300/5370c_x1.jpg&w=800&h=407&ei=lcVKT8q2Bcai8gP145WoDg&zoom=1http://www.google.co.uk/imgres?q=blogger&hl=en&gbv=2&biw=1366&bih=491&tbm=isch&tbnid=FgC8g7qtyiHbDM:&imgrefurl=http://devilmustcry.com/blog/3-tips-to-make-blogger-blog-seo-friendly.html&docid=B6LHJgY7RnmBxM&imgurl=http://devilmustcry.com/blog/wp-content/uploads/2011/03/blogger.png&w=400&h=300&ei=KcVKT5_CCYzD8QOMycGFDg&zoom=1http://www.google.co.uk/imgres?q=dvd&hl=en&gbv=2&biw=1366&bih=491&tbm=isch&tbnid=EKSKzOtdxGK0VM:&imgrefurl=http://airrifles4u.co.uk/-c-28.html&docid=c6FgKLnYru4FvM&imgurl=http://airrifles4u.co.uk/images/Double-DVD-Cases-Black.jpg&w=300&h=300&ei=57RKT9TkLoj-8QOgpOSNDg&zoom=1http://www.google.co.uk/imgres?q=pc&hl=en&gbv=2&biw=1366&bih=491&tbm=isch&tbnid=b4LoDxKYexHvBM:&imgrefurl=http://www.laptop-city.com/pc-computer-repair-155-c.asp&docid=pKUAiOmavXfxwM&imgurl=http://www.laptop-city.com/ekmps/shops/laptopcity/resources/Image/desktop-pc.jpg&w=399&h=315&ei=XrRKT_jsOsOH8gOphsCoDg&zoom=1&iact=rc&dur=0&sig=105149771044984435967&page=1&tbnh=134&tbnw=170&start=0&ndsp=16&ved=1t:429,r:1,s:0&tx=49&ty=64http://www.google.co.uk/imgres?q=macs&hl=en&gbv=2&biw=1366&bih=491&tbm=isch&tbnid=qo0qDHx7QuK_GM:&imgrefurl=http://www.glasgowcomputers.com/apple-laptop-repair.php&docid=D9Q8tSYgCC4cbM&imgurl=http://www.glasgowcomputers.com/images/apple-imac-desktop.jpg&w=473&h=520&ei=yLNKT6v6OoXr8QPFodGjDg&zoom=1http://www.google.co.uk/imgres?q=laptops&hl=en&biw=1366&bih=491&gbv=2&tbm=isch&tbnid=mlNN82FdllEhrM:&imgrefurl=http://www.lightweightlaptops.co.uk/cheap-laptops&docid=SnZa7hbcn62Y6M&imgurl=http://www.lightweightlaptops.co.uk/wp-content/uploads/2009/09/cheap-laptops1.jpg&w=300&h=225&ei=l7NKT-uzOsjc8gPv8525BA&zoom=1http://www.youtube.com/watch?v=JELossiyi9o&feature=fvst


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Software:

- Final Cut Express

During the construction of our Documentary we used a range of

different programmes and Software that served different purposes. Toedit our product we used the programme Final Cut Express located on

the Apple Mac. This programme was new to all of us although it did

not take me long familiarise myself with this software. The link takes

you to a slideshow that I created. It examples some of the key features

that I used in the making of our Documentary.

(http://www.slideshare.net/AnekaAhmed/final-cut-express-skills-development-powerpoint-

11301037). My knowledge on how to use this software has expanded dramatically.

Exemplar of the Final Cut Express workspace:

The Canvas displays the video as it is

on the timeline

This allows the viewing of different

clips and sequences before

transferring it onto the timeline

Menu Bar to locate different things

rowser containing sound

es, still image files and

deo files. These files had

arlier been log and

ansferred.'

These bars allow you to

visualise and control

the sound levels

The tool bar consists

of different tools andoptions to

manipulate clips.

The black lines and dots allow

manipulation of the appearance

of moving images

The timeline shows the

different types of clips

being played and

layered.

Different layered of sound

showing both diegetic and

non-diegetic sound.

This line allows you to view what,

where and when is being

displayed.
http://www.slideshare.net/AnekaAhmed/final-cut-express-skills-development-powerpoint-11301037http://www.slideshare.net/AnekaAhmed/final-cut-express-skills-development-powerpoint-11301037http://www.slideshare.net/AnekaAhmed/final-cut-express-skills-development-powerpoint-11301037http://www.slideshare.net/AnekaAhmed/final-cut-express-skills-development-powerpoint-11301037http://www.google.co.uk/imgres?q=final+cut+express&hl=en&gbv=2&biw=1366&bih=491&tbm=isch&tbnid=zNWFxMTlQ07PuM:&imgrefurl=http://www.apple.com/uk/support/finalcutexpress/&docid=ysTAP2M1ULc4eM&imgurl=http://images.apple.com/support/_images/hero_finalcutexpress.jpg&w=180&h=180&ei=kMtKT7KfNZCn8gPk0Ny-Dg&zoom=1http://www.slideshare.net/AnekaAhmed/final-cut-express-skills-development-powerpoint-11301037http://www.slideshare.net/AnekaAhmed/final-cut-express-skills-development-powerpoint-11301037


17/20


- Abode InDesign

During the production of our magazine article we used Abode InDesign.

Here, we further adapted our skills. We were already familiar with this

programme as we used it in the production of our AS level project. Our

entire group felt comfortable to use this software.

Exemplar of the Abode InDesign workspace:

Abode InDesign also shares similar aspects with Abode Photoshop which

my group have also dealt with in the past. The use of the Swatches bar

(image to the left) demonstrates a prime example of the programmes fine

features as user friendly. Furthermore, we used a range of tools including

the Drop Cap tool which is a typical media code that we chose to import

into our magazine article.

To make our Article look more presentable and appealing we used a range of

effects such as Drop Shadow. This was mainly used on the behind of our

images we chose to enhance an electrifying look.

When viewing our article you can see that all our text has been typed in upper-case

letters. The image the left shows the button we used to activate our text to become

capital letters.

Toolbar

containing the

different tools

and options used

to edit the

ayout.

The slide bar

containing the

users preferred

tools. This showsthat this software

is user friendly

The swatches

tab, used to

detect the

different

colours the userhas chosen

Menu bar to

change

options and

modify the

programme

Location for essential codes and

conventions such as Drop Cap.

Button used for drop cap

Button used for Drop Shadow
http://www.google.co.uk/imgres?q=indesign&hl=en&gbv=2&biw=1366&bih=491&tbm=isch&tbnid=XqlKCaNrgGI2qM:&imgrefurl=http://www.mediadesignschool.com/blog/entry/auckland-indesign-user-group-meeting&docid=qM6u9uD5IjTF9M&imgurl=http://www.mediadesignschool.com/images/uploads/wp-content/uploads/2009/02/mds-graphicsblog-indesign-logo.jpg&w=450&h=450&ei=xdFKT8KQN9Hn8QPm2KHiCQ&zoom=1


18/20


When importing images into the layout of

our article it was important that we drew the

frame of our picture first. Thereafter,

importing the image from our files. This

would allow us to manipulate our image bychanging the layout, positioning and

viewing of the image. This also would

allow you to edit images without

jeoprodising the original file. Here, Abode

InDesign demonstrate a high level of

professionlism.

Garage Band:

During the process of creating our Radio Trailer, we chose to use Apples Garage

Band. This is because it is fairly straight forward to use. Also, I felt comfortable

to use this software as I have composed my own piece of music on it in past school

projects.

Exemplar of the Garage Band work space:

List of audio and tracks used

in our radio trailer

Bar to show what and when

something is being played

Allocation of different

types of instruments

Area to show close up of frequency

volumes for each audio

Controller to play, stop,

pause, rewind, forward and

record audio.

Button to allocate

different tracks

Track volume

controller

Menu Bar

allowing

you to do a

range of

things suchas loop a

sequence.
http://www.google.co.uk/imgres?q=garage+band&hl=en&gbv=2&biw=1366&bih=491&tbm=isch&tbnid=ckufjSceZg2t1M:&imgrefurl=http://johnstonb.wordpress.com/category/garageband/&docid=l41qaX_4NAi3FM&imgurl=http://johnstonb.files.wordpress.com/2010/09/abf3570c_garageband_app.png&w=512&h=512&ei=DtxKT5fOJc3q8QP9xsmmDg&zoom=1


19/20


Garage Band can be seen as one of the most straight-forward,

easy to use Softwares ever created. A product that is accessible

at home with a high use of professional features anybody is able

to create songs, remixs for any sort of genre and purpose.

The picture to the right shows the different types of files and

music we selected to compose our Radio trailer. Here you can

see that we re-named files as well as controlled the sound track

volumes. The Auroa Bell and Acoustic Guitar were one of the

hundreds of instruments we chose to undergo in our

advertisement.

Garage band carries a range of instruments and sound

tracks making it software suitable for any style of

music. This versatile programme allowed us to

easily compose a Radio Trailer in minutes.

To conclude, the three main Softwares we dealt with in the production of our project was

Final Cut Express, Abode InDesign and Garage Band. Other types of Software we used

included:

- Microsoft Wordfor the writing up of our evaluation- Microsoft PowerPointto present presentations and then upload on to slideshare.com

- Microsoft Excelto import information and then convert them into graphs

- QuickTime Playerto export our documentaries into a quick time movie

Websites that I have also visited to construct and demonstrate my work include

Slideshare.com and Scribd.org.
http://www.google.co.uk/imgres?q=scribd&hl=en&gbv=2&biw=1366&bih=491&tbm=isch&tbnid=IZshbQ2y2srWjM:&imgrefurl=http://www.organic-development.com/blog/happy-2012-and-welcome-back.html&docid=Q5ity4Nhs-Pf0M&imgurl=http://www.organic-development.com/images/site/blog/2012/scribd.jpg&w=674&h=281&ei=f-NKT_OMB4ao8QPjprWkDg&zoom=1http://www.google.co.uk/imgres?q=slideshare&hl=en&gbv=2&biw=1366&bih=491&tbm=isch&tbnid=wtsKUGiNqTAINM:&imgrefurl=http://digitalbrandmarketing.com/2011/03/30/business-media-solutions-slideshare/&docid=-0VfzhmNaubW4M&imgurl=http://basilpuglisi.files.wordpress.com/2011/03/slidesharelogo.jpg&w=871&h=300&ei=LeNKT6HaJcbG8gPOoc2iDg&zoom=1http://www.google.co.uk/imgres?q=microsoft+office&hl=en&gbv=2&biw=1366&bih=491&tbm=isch&tbnid=fOmrCAyxi7NR4M:&imgrefurl=http://www.gadgetvenue.com/microsoft-office-2010-download-rtm-version-ready-04233554/&docid=7PJ1XI77YKZ28M&imgurl=http://www.gadgetvenue.com/wp-content/uploads/2009/12/microsoft-office2010.jpg&w=449&h=289&ei=WOJKT8y6AcrO8QOk0qCwDg&zoom=1


20/20


Hardware:

During the construction of our Documentary, Article and Radio Trailer

we used a range of Hardware products that my group were both familiar

and not familiar with. The video cameras that we used were easy to

hold allowing us to take hand held shots and footage in-order to in-

corporate realistic, natural footage within our Documentary.

Furthermore, the use of the Tripod would allow us

to take still images and footage. This also included

camera pans left to right and top to bottom (or visa-versa) and camera

tilts which we as a group found very convenient. What we found very

helpful was that the video camera we used had a hard disk allowing us

to easily upload our footage on the computer. This made it less time

consuming and less complicated. The camera allowed us to

manipulate footage in many different ways. For example, the uses ofmanual focus shots.We also were able to control our white balance which meant as a team one of us would

always carry a plain piece of paper.

To create our Radio trailer we used a voice recorder. This was the 'M-

AUIDO microtrack ii'. (Picture to the right) As a group we were

familiar with this recorder as we all had used it before. In-order to

process the recording and audio we needed Headphones and Microphone.

Not only did this process the recording and audio it

nonetheless made the process much easier. The use of

the directional Microphone would help the

audience to stray focus on the interviews and

voice over imported in the documentary rather

than the background noise. The use of the

Headphones would help monitor the assurance that no background

noise was taking over the individuals voice.

Overall, I feel that we used a variety of different media technologies in the construction,

research, and planning and evaluation stage of the production. I have learnt and adapted mytechnical skills a lot further and on a whole very proud of our media products. From our

audience feedback, I would change the radio trailer to make it sound more exciting to better

promote our Documentary. However, I believe that our group have successfully combined

our media products together, successfully familiarised ourselves with a range of hardware

and software and successfully followed the typical media codes and conventions.

evaluation of media brand by aneka ahmed (a level media studies)

Documents