english-power point presentation
TRANSCRIPT
MILKA CHOCOLATE“The taste that takes you in the Alps.”
Create an advertisement for a product
English exam-Power Point Presentation
COORDINATING TEACHERMIHAI FRUMUSELU
STUDENTDASCULTU MARIANA VALI
GRUPA 8104
Slogan:
“In the Alps, the air is cleaner, thewater is purer and the grass is more green.That’s why, the cows give the best milk.With the best milk we produce the bestand finest chocolate.”
ContentsHistory
Strengths and Weaknesses
Prices
Advantages and Disadvantages
Publicity
Example of Products
Bibliography
Any questions?
History
In 1901, ”PurpleLegend” sees daylight, whenMilka’s brand name isregistered at the trademarkoffice of the royal court inBerlin.
Milka’s name isactually joining the firstsyllables of the word milk(Milch) and cocoa (Kakao) inGerman.
In 1994, Kraft FoodsInternational opened abranch in Romania bybuying 82% of SC POIANAPRODUSE ZAHARATE SABRASOV’s shares for theamount of $ 4.4 million.
Strengths and Weaknesses
Strengths:
World famous : Milka brand
Purple cow, brand’s logo
A large number of items that cover most of customer’s preferences
Weaknesses:
A large number of calories induce buyers to consume less.
It’s not affordable to all consumers of chocolate
Prices
In terms of pricing strategy, Milka uses price strategy of production line.
Example:
Milka 100g - 3,5 RON
Milka Luflée 100g – 4,0 RON
Milka Diet 100g- 5,3 RON
Milka 250g – 8,4 RON
Advantages and Disadvantages
Advantages: Because it apeared in Romania recently,
Milka receives multiple opportunities topromote its products.
The special packet that Milka created(Milka Diet) is an opportunity to capture anew market segment.
Publicity
In the campaign to promoteMilka chocolate, in both phases,strategy and implementation,producers use TV advertising.
Example of Products
Milka M-joy
Deliciously full ofingredients, with aninnovative tablet format,easy to use andreclosable packaging,Milka M-joy is the idealchocolate to beconsumed when you aremoving, at break timesand during a trip in themountains.
Milka Luflée
Milka Luflée bringsa new dimension ofchocolate finesse. Madeby a special recipe, MilkaLuflée is so soft that itmelts in your mouth,because of thousands ofbubbles, from the finestchocolate made withAlpine milk.
Bibliography
• https://www.google.ro/
• http://www.milka.ro/milka/page
• http://en.wikipedia.org/
• http://www.historia.ro/exclusiv_web/general/articol/vaca-milka-ideile-indraznete-fac-istorie