english for the community - english language centre - elc ... · storytelling the art of persuasive...
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Subject lecturers
Ms Anna Ho
Mr Charlie Richard Charles
General information
A Service-Learning subject offered for students who want to:
Appreciate the art of digital storytelling
Experience serving the less advantaged while empowering them to see their own value
Exercise their creativity to help raise the profile of partner NGOs
Introduce to students the concept and practice of Service-Learning
Raise students’ awareness of social issues in developing countries and educate them on the challenges and needs of underprivileged communities
Enable students to use narratives, in print and in digital format, as a persuasion tool
Objectives
Enhance students’ generic competencies of innovative problem solving, communication and team work
Nurture students’ sense of social awareness, responsibility and engagement
Objectives
Service location: Hong Kong
Small-scaled NGOs
Service location and partners
Indirect service
The NGOs are both your service partners
& service recipients
Service nature
Students’ tasks
To develop in groups of three an advocacy package for your assigned partner NGOs.
You need to research about the NGOs and develop the following which constitutes to parts of the advocacy package:
- A 4-5 minute digital documentary (DD) that tells the story of your partners in an informative and compelling way
- A descriptive text that introduces the profile of the NGO and the DD - A letter to invite support or donation - Sample response letters that NGOs could use when communicating
with donors
Target: small-scaled NGOs
They are unsung heroes of our time
Work on very limited resources
But give hope to people in need
of support
Why NGOs? Why advocacy package?
NGOs also need support/ donation/ professional advice
We can present their stories in the form of digitaldocumentary
Help them invite support,
e.g. donation
Why NGOs? Why advocacy package?
Lectures and seminars in semester 2 (26 hours)
Outbound filming service in Hong Kong
About three week
post-production service
Subject components
Unit Week Topics Contents Weekly assignment
1 4 Introduction General introduction to- the subject- service learning- the service/ task - the service recipients
Reading
5 Persuasive Storytelling
The art of persuasive storytelling
Stories sell: how stories are used to influence opinions
Critiquing videos
2 6-7 Pre-production planning
Embedding messages in stories Ethics in telling service storiesStructuring a story and a storyboard
Point of view in storytellingIntegrating visuals, audios, and textsGift of one’s voice: narration
Production and post production techniques and considerations
Who are we project: develop storyboard
SL project: contacting service partners
Videos: filming techniques
Unit Week Topics Contents Weekly assignment
2 8 Mini-presentation: research findings on NGO partners
Sharing by former students
Videos: filming techniques
Two DD projects: follow up
9 Cinematography Workshop Two DD projects: follow up
3 10-11 Power of language: skills of emphasis and using high impact statements
Writing invitation letters of support and follow-up correspondence
Draft invitation letter
Writing narrative texts to introduce DDs
Get contents ready for consultation
Unit Week Topics Contents Weekly assignment
4 12 Group consultation: contents of proposal package
13 Persuasive presentation
Meeting the speaking objectives
Audience awareness
Get contents ready for consultation
14 Group consultation: persuasive presentation
15 Writing reflection Reflecting on group work experience
What constitutes quality reflection?
Prepare for the presentation
16 Assessment: Presenting their draft advocacy package
Delivery of service
PolyU students
• serve as film makers for assigned NGO partners
• Research about the need/difficulties/ expectations of the NGOs and develop a 4-5 minute digital documentary that tells the NGOs’ stories in an informative and compelling way
• Attend the outbound filming service
• Perform post-production tasks after the filming
• Prepare texts and letters that NGOs could use when approaching donors
Details about the service component
• The service component is a must-attend component.
• 100% attendance is required.
• Details about the service attendance can be found from the information handout.
Details about the service component
o Advocacy package: persuasive writing (individual) 15%
o Advocacy package:
Who are we digital documentary (group)
Persuasive presentation (group)
10%
20%
o Final advocacy package (group) 25%
o 2 Reflective journals (individual) 15%x2
Total: 100%
Assessments
Target students
About 21 students
Need to have:
Good learning attitude and commitment
A heart to serve the less well-off
Readiness to challenge oneself
A belief in the power of stories
Service learning component 2018
Conclusion
Stories have the power to inspire, influence and motivate. This subject guides you to appreciate the art of influence – for the better.
Video:
The making of ELC2S03