E-mail Marketing is the wave of the future. Fast and cost-

effective, e-mail should just become an important part of

your integrated marketing and media plan

o Critical Mass – reaches 93% of internet users

o Lower Costs – 1/10 the cost per

Communication

o Relationship Builder – 80% of

o Response Rates – 10X greater than Direct Mail

visitor never return

Nothing works better than

Email Marketingto create and maintain positive business brand experience

By 2013 end the US email volume will near 890

billion messages!

o It is Measurable, we can Track

o Ensure data Integrity

o We can Accelerate Response

o Speedy Medium

o Build profiles over time

o New Communication channels

o Deliverability based on engagement

o Spam filters that are getting better and better

o ISPs facilitate inbox management

o Portable inboxes o Inbox Overload

o 58% of people start their online

from 37.4% to 41.6% of US mobile

o Dominance of email activity on

o Subscribers spend more .

mobile devices increased

Internet time.

day by Reading emails .

o Unique open rate

click through)

o Click through rate

o Unsubscribe rate

(Can separate HTML vs. plaintext

o Total open rate

o Conversion rate

o Bounce rate

o 65% of marketers allocate less than

o 27% allocate between 26%- 50% of their

25% of their budget to Emailmarketing

Budget to email

Around 234 million Americans age 13 and

other used mobile devices for the three

month average period ending in April 2012

according to comscore.com

Also 107 million people owned

Smartphone's during the same period

up by 6% from January

Marketing shall still be relevant .

In another 5 years, 47% agree that Email

Giving to its credit, this

traditional form of marketing will,

still not lose its charm while

fighting hard with the wild incoming

of x-gen digital channels.

Mailing List Provider - Thomson Data is one of the fastest

growing list providers with an extensive database, which

serves all the major industries across the globe .