Email Inbox: How to Troubleshoot Your Email Delivery

Download Email Inbox: How to Troubleshoot Your Email Delivery

Post on 31-Mar-2016

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Everyone has emails that get sent to spam every once in a while, but if this happens a lot then there is something wrong. Here are the steps and tests to take to make sure your email isnt going to spam.

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  • HOW TO TROUBLESHOOTINBOX PLACEMENT.(HOW TO GET OUT OF THE SPAM FOLDER AND INTO THE INBOX)PRESENTED BY HEATHER SEITZ:

  • Copyright 2014 EmailDelivered.com & Marketers Publishing Group, Inc.

  • Copyright 2014 EmailDelivered.com & Marketers Publishing Group, Inc.HELPFUL TIP:List quality and list hygiene play an important role in whether or not your email messages make it to the inbox, so be sure youve recently cleaned your list and consider running a re-engagement campaign to inactive subscribers.

  • Copyright 2014 EmailDelivered.com & Marketers Publishing Group, Inc.NOTE:If you are sharing resources (IP addresses or domain names, several of these steps will not apply to you).

  • Copyright 2014 EmailDelivered.com & Marketers Publishing Group, Inc.REPUTATIONYour email reputation is like a credit report for your email program. Just like a credit report, your email reputation is based on a variety of factors.

  • Copyright 2014 EmailDelivered.com & Marketers Publishing Group, Inc.CHECK YOUR REPUTATION

  • Copyright 2014 EmailDelivered.com & Marketers Publishing Group, Inc.NOTE:Not all ISPs pay attention to the "score". However the score is a symptom of these other factors, which need to be addressed.

  • Copyright 2014 EmailDelivered.com & Marketers Publishing Group, Inc.DOMAINSEvery domain in your email message, even those you cant see can determine whether or not your messages hit the inbox or are destined for the spam folder.

  • Copyright 2014 EmailDelivered.com & Marketers Publishing Group, Inc.

  • Copyright 2014 EmailDelivered.com & Marketers Publishing Group, Inc.TESTSend a test from your email system. If that goes to the spam folder, you may have damaged your IP reputation and will need to take steps to fix that first.

  • Copyright 2014 EmailDelivered.com & Marketers Publishing Group, Inc.3. SEND A BASIC

  • Copyright 2014 EmailDelivered.com & Marketers Publishing Group, Inc.AT THE4. CREATE SEED ACCOUNTS4 MAJOR ISPS

  • Copyright 2014 EmailDelivered.com & Marketers Publishing Group, Inc.COMMUNICATIONS TYPEEMAIL

  • Copyright 2014 EmailDelivered.com & Marketers Publishing Group, Inc.MARKETING6. SEND A TYPICAL

  • Copyright 2014 EmailDelivered.com & Marketers Publishing Group, Inc.7. TEST PLAIN TEXT... AND HTML

  • Copyright 2014 EmailDelivered.com & Marketers Publishing Group, Inc.HELPFUL TIP:Once you have an HTML template that inboxes, save it for future use.

  • RECAP.THINGS TO TEST FOR INBOX PLACEMENTCheck your email reputation.Check your domains.Send a basic test email for IP reputation issues.Create seed lists at the major Internet providers.Send communication type messages until it inboxes.Test plain text versions.Test HTML formatting.

  • HOW TO TROUBLESHOOT EMAIL INBOX PLACEMENTLearn more about how product launches impact your email delivery: http://www.emaildelivered.com/email-inbox-troubleshooting.

    Remember to sign up for a free email marketing assessment athttp://emaildelivered.com/Assessment Copyright 2014 EmailDelivered.com & Marketers Publishing Group, Inc.

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