Optimize for the Inbox: Email Deliverability

Download Optimize for the Inbox: Email Deliverability

Post on 13-Feb-2017

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Next Level Social CRM

EMAIL DELIVERABILITY.PRESENTED BY JILL DIMELJILL@GREENROPE.COM

Agenda

What is Email Deliverability?It begins before you press sendEmail ReputationComplaintsEmail InfrastructureQuality of Subscriber ListEngagementSending History + Message Quality

Email deliverability is the ability to deliver to a subscribers inbox.

Delivered Rate vs Inbox Placement Rate

Delivered Rate = (Total Sent Bounces) / Total Sent

Inbox Placement Rate = ((Total Sent Bounces) Spam) / Total Sent

Inbox Placement Rate is a much more accurate measure of email deliverability.

What is Email Deliverability?

It begins before you press send.It is important to establish and maintain a good Email Reputation in order to achieve good email delivery rates. Establishing your reputation begins before you are ready to press the send button.

Complaints

Quality of Subscriber List

Email Infrastructure

Engagement

Sending History

Message Quality6 Key factors affecting Email Reputation

complaints

#1 reason for emails to be delivered to the spam folderSubscribers click the spam or junk button in their inboxComplaint rate calculated by dividing number of complaints by the number of emails delivered to the inboxGoal is to keep complaint rate below 0.1%. Lower is better.

The quality of subscriber list affects your email reputation.Invalid email addresses - aka, hard bounces or bounced contacts.- Impact on delivery increases as percentage of hard bounces increases.-