disruptive digital map technology
DESCRIPTION
A conference talk on how technologies such as Waze and Foursquare have the potential to disrupt current operations in the freight industryTRANSCRIPT
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CC-BY Per Olof Arnäs
Disruptive digital map technology
Per Olof ArnäsChalmers
per-‐[email protected]/perolofarnas
@Dr_PO
Implications for freight transport?
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CC-BY Per Olof Arnäs
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CC-BY Per Olof Arnäs
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CC-BY Per Olof Arnäshttp://hbr.org/2011/12/when-rivals-merge-think-before-you-follow-suit/ar/1
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CC-BY Per Olof Arnäshttp://hbr.org/2011/12/when-rivals-merge-think-before-you-follow-suit/ar/1
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CC-BY Per Olof Arnäs
[Teleatlas, Navteq, Tomtom and Garmin ] are facing new challenges from smart phones and free maps, some of which are being created by drivers themselves.
MIT Technology Review http://www.technologyreview.com/news/426716/the-online-map-wars/
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CC-BY Per Olof Arnäs
MIT Technology Review http://www.technologyreview.com/news/427650/using-foursquare-data-to-redefine-a-neighborhood/
[...] data could be used to help stores determine where their customers are really coming from so they know where to advertise, or to make predictions about how changes
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Waze is based on the fact that everybody running the app automagically delivers data. No central ”traffic control”!
Per Olof Arnäs, [email protected]
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Crowdsourced
traffic- and map
data
Many-to-many communication
Example of data sharing that works
Free for
consumers
Per Olof Arnäs, [email protected]
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CC-BY Per Olof ArnäsCC-BY Per Olof Arnäs
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Capacity radar Matchmaking
ETA-projectionsBottle
neck
status
Data layers that could be applied in freight
Per Olof Arnäs, [email protected]
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CC-BY Per Olof Arnäs
Questions
sensitive noise / obvious 2 by Milos Milosevic on Flickr.com
Is the transport industry ready to start being ”social”?
Is the digital map industry ready to meet these new, much tougher, demands?
CC-BY Per Olof Arnäs