discuss.io - capabilities deck
DESCRIPTION
Discuss.IO is an online qual service that hosts virtual IDIs and focus groups using webcams. It has two interesting capabilities which are unique to the industry. 1) We provide the option of doing "on demand" recruitment. We can recruit participants drawn from an 15 million-member consumer panel in a matter of minutes. For client provided lists or B2B sample you can recruit them using traditional methods and schedule a participant using our service to take advantage of our affordable technology at an even greater savings. 2) Our other big time saver is that the video deliverable is synchronized with an automatically generated keyword-searchable transcript. This allows you to easily locate verbatim quotes. We have a simple video editor to create highlight clips in minutes.TRANSCRIPT
Consumer Connects Made Easy
On Demand Voice of Consumer for the Agile Marketer
discuss_io 888.814.4742
Get Out And Talk to People
“The biggest mistake marketers make is believing that their vision makes them understand what consumers want… There are no facts in the building. Get out and talk to people.”
Steve Blank – Author, 4 Steps To The Epiphany
A Better Way To Connect With Consumers
VS
The Current Way The Discuss.IO Way
Translation
Travel
Email Targets
Draft RFP
Consumers
Scheduling
ConsumersMarketing
Marketing
Panel Companies
Field Services
Video Editing
Report Deck
Agency
Interview
Too Expensive
Take Too Long
Logistical Reasons
0% 20% 40% 60% 80%
Sources: KPMG, Greenbook
67%
44%
31%
Limitations of Traditional Qualitative Tools
Solution Overview
Target from a 15 million member consumer panel
Connect with real consumers within virtual meeting rooms.
Schedules you with qualified
consumer recruits
Recruiting Video Conferencing Easily locate and share findings
with team
Collaboration1 2 3
Discuss.IO operates on low cost computers and basic webcams. No special software to download
All You Need To Get Started
Quick
Affordable
Get the Answer
DIY Traditional Vendors
Quick
Cheap Directional
Slow
Expensive
Exhaustive
Characteristics:
Managed
Agile is the Solution
VALIDATIONEXPLORATION TEST & REFINE
IDEATION OPTIMIZATION
TYPICAL USES ● Concept Optimization and Testing ● Ad Optimization and Testing● Real-time consumer exploration ● Social Media Understanding
(Days) (Days)Output: High-value
concepts that resonate
Where to Use Agile
Translation
$25,000
Travel
$7,500
Save $17,500 / project
Cost Structure of a typical Qual Project (n = 25)
3X - 4X The Value For Your Research Dollar
Facility Rental
Study Design
Traditional Face To Face
Video Streaming
Incentives
Moderation
Video Streaming
Incentives
GREEN - Full DIY Recruitment Capability AvailableYELLOW - Partner with Local Agencies for RecruitmentGREY - Available upon request
STATUS
Global Recruiting Coverage
Rapid Recruiter matches you with targeted participants drawn from an 15 million-member consumer panel. It's simple, smart and occasionally magical.
Recruiting
Schedule discussions with your own panelists or ones recruited by us! You can share your agenda with your colleagues so they can view your upcoming interview
Scheduling
Webcam based virtual meeting room for one-on-one and focus group discussions
Virtual Meeting Rooms
Easily share and work together on any project with your clients or colleagues
Find and Share with Stakeholders
Online Communities
Social Media
Email List / CRM
Surveys
Scheduling / Logistics
Video Conferencing
Hosting Video Analysis
Sample Source
We Play Well With Your Current Tools
Quant + Qual - More Powerful Together