singley+mackie capabilities deck
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singley+mackie digital agency capabilities deckTRANSCRIPT
grow.
engage.
convert.
TM
Agency Overview
In 2012 Singley + Mackie was named one of the “Top 100 Global Ad Agencies That Know Social Media and Google”
by Forbes Magazine1.
1 Source
2010Founded in LA by two partners in
Singley + Mackie is a full service digital agency located in sunny Los Angeles, California. We are dedicated to creating meaningful
connections between brands and their community through Paid, Earned and Owned media channels.
How We Work
Social Content
CampaignsApplications
Community Management
24/7 Moderation Media Buying
App Development
Report & Recommend
We Create We Execute We Analyze
10%of the World
U.S.A.
Brazil
Asia-Pacific
UK
Australia
Canada
Germany
New Zealand
South Korea
Malaysia
Philippines
Thailand
Indonesia
Taiwan
Where We’ve Done Business
Services + Capabilities
Community Management + Moderation
24/7 moderation on
all social media
channels
Content calendar
creation and delivery
Analytics to support effective
publishing practices
Graphic design for
post images
Short-form video
scripting, storyboarding
and production
Cross platform promotion for
marketing campaigns
We curate impactful content to create conversations with your audience.
+ Web and mobile application development and synchronization
+ Public or private API integration
+ Single click social login and social graph integration
+ Campaign applications like sweepstakes and contests
+ Customer service tabs
+ Email capture
+ Re-marketing and media placement
Application DevelopmentWe are more than just community managers and strategists. Our development team builds products that boost your content and campaigns across social channels.
Media Buying
+Promoted Tweets+Promoted Accounts+Promoted Trends+Lead Gen Cards+Conversion Tracking+TV Ad Targeting
+ All Ad Inventory+ Phone, Email & Site
Retargeting+ CPA and CPL campaigns+ $5k-1MM Monthly
Budgets
+TrueView Video Ads+Mobile
Sweepstakes, Contests + Promotions
Singley + Mackie can handle every aspect of your promotion including:+ Official rules creation and hosting
+ Legal requirements including insurance and bonding in all 50 states
+ Application development
+ Database management
+ Email list integration
+ Prizing and fulfillmentAbove &Beyond
Our sweepstakesaverage an email opt-in
rate of over
55%
In-house Video Production + SyndicationIdeation. Creativity. Distribution.We produce world-class videos optimized for online viewing and sharing. Our video services include:
+ Short-form video, such as Instagram and Vine
+ YouTube channel management and content development
+ Live shoots and motion graphics
+ Stop-motion
+ Scripting and storyboarding
+ Content syndication and distribution via all touch points
Analytics are at the core of all Singley + Mackie social programming.
We always ensure our metrics stack up to client KPIs and business objectives.
We condense this information into weekly “flash” reports and monthly summary reports.
Analytics, Monitoring + Reporting
Case Studies
Case Study: YP.com RebrandingThe Challenge
To shift consumer sentiment from being “just the yellow pages” to a digital and mobile destination for Doers through paid and earned messaging
The Results
• A 450% increase in Page Likes and 5,200% increase in fan engagement through Facebook paid media efforts over 12 weeks
• Conceptualized and executed the #YoureDoinItRightWhen campaign, one of the most successful promoted trends in Twitter history: resulting in 53.3MM impressions and a 3.5% engagement rate
• YP mobile app ranked in the Top 10 Free Travel apps on iTunes
Massive UserAdoption
Total number of user
generated tweets in
24 hours
53.6K
Case Study: EA Family Game Night 4The Challenge
Create a social presence for Electronic Arts video game release Family Game Night 4, featuring Hasbro characters and other IP.
The Results
• Built communities on Facebook and Twitter that drove hundred of millions of impressions and organically trended #FamilyGameNight
• Executed influencer outreach to people in game industry
• Nationwide launch that exceeded original sales projections
Best BuyOur influencer outreach
program drove record sales
in the top
13 Markets
Case Study: Samsung Mobile Gaming
11Number of countries
introduced to Canimals,
Gelato Mania and Running
Fever through paid and
earned channels.
The Challenge
Samsung hired Singley + Mackie to grow an international gaming audience for the South Korean entertainment sensation, Canimals.
The Results
• Established new social communities on all major platforms and drove user acquisition through paid media
• Created and syndicated diverse, culture-specific content to garner interest among potential users
• Developed international Facebook platform sweepstakes
• Coordinated and lead international launch in United States and Pacific Rim countries
Case Study: SOHO/Conair CPG Campaign
500%Increase in positive
sentiment mentions on
Twitter during campaign
The Challenge
SOHO Beauty Brand, a division of Conair, needed to increase market share within the beauty and cosmetics vertical. They approached Singley + Mackie to build and expand their social presence among millennials.
The Results
• Developed custom video carousel to highlight :15 second makeup brush videos
• A series of hyper-targeted sweepstakes increased social audience by 290% in two months
• Curated Pinterest boards, a then emerging channel, to drive clicks back to website and increase purchase
• Using Twitter as a customer service channel, reduced reply-to-customer time to less than 10 minutes
“More than anything else, I am pleased with the speed and attention Singley + Mackie is giving to our customers. They are creating a lot of activity by talking with our fans and engaging them in a big way. From what I've seen from our Twitter, YouTube and Facebook reach stats, our exposure to a larger audience has increased immensely in a very short time after
working with their team.”
—John Bonfield, VP, Ecommerce at Direct Holdings Americas (Time Life)
“Singley + Mackie has done an excellent job in working collaboratively with us to develop strategies, campaigns, and applications that not only reach our audience on key social platforms, but also engage users to establish long-term relationships and increase the value proposition for our products. They recommend programs and solutions that are in direct alignment with our key business goals and objectives, and continuously monitor and optimize our efforts to
ensure that the strongest ROI can be achieved.”
—Peter Kisich, Executive Director of Marketing, YP.com
“With Matt Singley and his team at Singley + Mackie at the helm of some of our most visible brands, I feel completely confident that the community management aspects of our social media are in great hands. After working with them for
over a year, it’s clear to me that they understand our brand guidelines, voice and tone and even our legal and PR needs. They have done full-service management for us, from content creation to moderation to promotions, and it gives me great peace of mind to know that they are on the job. I would not hesitate to recommend them to any company that needs the
best and the brightest social media thought leaders in the market today.”
—Mary Renouf, Global Brand Director of Marketing, Xbox (now with T-Mobile)
Engagement + Disclosure
Singley + Mackie believes that all communication and outreach should be transparent, honest and not “spammy” in nature. It is for this reason that we strictly adhere to the FTC standards and guidelines for endorsement and testimonials.
When creating a “material connection” with any blogger or personality on Twitter, Facebook, YouTube or any other social network, we clearly state that they should disclose the nature of our relationship to their audience. This is done with a variety of techniques including disclaimer hyperlinks and network-appropriate nomenclature such as “#ad” for Twitter.
