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Capabilities Deck

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KDG Advertising is a brand strategy & advertising agency located between Maryland & Washington, D.C.

For over 9 years, KDGA’s mission has been to make brands better by providing its clientele with creative strategies, solutions and advertising services that are unique to each company’s brand and mission.

ABOUT KDGADVERTISING

4VIEW OUR AGENCY REEL

5OUR SERVICES

Our Brand 360 encompasses 360 degrees of full

brand management. Basically, it’s what your brand

needs to thrive in any marketplace.

KDGA gives you a 360 degree view of your

brand including:

AdvertisingStrategic PlanningSocial Media MarketingCreative CollateralEvent ManagementWebsite Design & HostingMedia DevelopmentMedia BuyingInteractive DesignPublic RelationsDisplay DesignAugmented Reality

6OUR PROCESS

ChallengeResearch

&Strategy

Creative Development Results

Our clientele typically falls into two

distinctive categories; Emerging Brands and Established Brands.

This part of the process is one of the

most important pieces. We research

your intended audiences, study the

competition, define the problems

and discover strategies for solving

these problems effectively.

We study all aspects of the design and

convey the message effectively, taking

all that we learned in the research and

strategy sessions to hone in on the

subtle nuances that make your brand

truly insightful.

Our work isn’t done after the project

delivers. Taking the campaign to the

market and saturating the target audi-

ence with measurable takeaways that

increase the value of the brand without

changing the product itself, ultimately

leave the client feeling a new enthusi-

asm around their brand.

7SOME OF OUR CLIENTS

D.C. Governmentent

ELLISONCUSTOM H O M E S

8SOME OF OUR PARTNERS

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INTERACTIVE PRINT

9LOGOS WE’VE DONE

H I G H S C H O O L

VISIONARY HEALTH

WINNING SOULSE V A N G E L I S T I C C H U R C H

years

years

T O N Y ’ S B R E A K FA S T

T O N Y ’ S B R E A K FA S T

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Petals By The Shore // Petals by the Shore is a specialty

floral design studio located in Olney, MD that caters to the

Washington, D.C. metro area. Their goal is to provide a working

and open relationship with their clients, collaborating to provide

a memorable event that captures the clients vision through their

creative talents. They strive to use the highest quality products

locally and internationally and tailor each event to the needs of

the client and never have one event like the other.

CASE STUDY: PETALS BY THE SHORECompany Re-Brand

11CASE STUDY: AMERICAN GRILLE

American Grille // American cuisine with a culinary twist.

Where their guests are family, and the goal is to enrich the

lives of their customers with delectable regional foods, quality

libations and outstanding service. Offering traditional American

cuisine served in an upscale casual atmosphere. Their goal is

to deliver an exceptional dining experience to every guest,

every time.

Company Brand Creation

12CASE STUDY: VISIONARY HEALTH

Visionary Health // Visionary Health provides strategic

consulting services that support employers and plan

administrators who seek to improve their health plan

performance and employees well being. Their vision is to

assure their clients can provide their participants with the

best health plan resources while achieving the needed

Return on Investment.

Company Re-Brand

13CASE STUDY: LCG TECHNOLOGIES

LCG Technologies // LCG delivers technology-based solutions

that help companies strategically develop, integrate and align

technology to improve their business. LCG creates solutions

that optimize and apply technology to business needs that

deliver measurable business results.

20th Anniversary Marketing/Brand Creation

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Printing & Graphics Association Mid-Atlantic (PGAMA) //

Printing and Graphics Association Mid-Atlantic is the

regional leader in management development, business

resources and knowledge-based education for companies

engaged in the application of offset and digital print, web-

development, e-commerce, visual media and graphic

communications. PGAMA is the not-for-profit trade

association serving the graphic communications industry

in Northern Virginia, Maryland, Greater Washington, D.C.

and Southern Pennsylvania.

CASE STUDY: PRINTING & GRAPHICS ASSOCIATION MID-ATLANTIC

Company Re-Brand

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Columbia Business Exchange // Founded in 1974, the

Columbia Business Exchange (CBX) provides Howard County

business people with an informal, economical, and highly

accessible networking forum through which to meet other area

professionals. Geared toward the needs of the smaller of their

community’s businesses, the CBX’s primary goal is to promote

member businesses and foster a supportive, friendly business

networking venue for members and non-members alike.

CASE STUDY: COLUMBIA BUSINESS EXCHANGECompany Re-Brand

16CASE STUDY: ABRASIVE TECHNOLOGY SOLUTIONS

Abrasive Technology Solutions // Abrasive Technology

Solutions specializes in abrasive powders. These powders

include Silicon Carbide, Diamond and Boron Carbide with

distribution points in Texas, California, Illinois and Pennsylvania.

With more than 20 years of experience in abrasive powders,

focusing on engineering and sales. Their service allows them

to assist customers in obtaining the desired product to meet

their needs.

Company Brand Creation

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Emstags Solutions // Emstags Solutions LLC serves as a

contractor whether as a prime or a subcontractor on federal,

state and local government contracts specializing in the

transportation and construction industry. As a District of

Columbia Certified Business Enterprise (CBE) and as a Woman

Owned Company, Emstags can facilitate contracts and augment

services provided by medium and large prime contactors as

a subcontractor and works as a prime to private, non-profit,

commercial and publically held companies, with a particular

focus on transportation support services.

CASE STUDY: EMSTAGS SOLUTIONSCompany Brand Creation

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SEPT. 2420145PM-8PMExperience the hottest trends in fashion with the Launch Party of Speak Apparel, a Maryland based apparel company with the intention of uplifting the human spirit, and to spark emotional thought and ongoing awareness, through the selling of clothing & apparel that features political satire and positive messages.

Join us at Houlihan’s Restaurant8240 Gateway Overlook Dr. Columbia, MD 21075(410) 782-6016

Get your tickets today at http://saspeaks.eventbrite.com

SPONSERED BY

RSVP TODAY

www.speakapparelco.com

CASE STUDY: SPEAK APPAREL

Speak Apparel // Speak Apparel is a specialty apparel and

accessories retailer of men’s and women’s merchandise

targeting the 20-30 year old customer. Speak Apparel, located

in Maryland, was founded in 2014 with the intention of style and

quality with an emphasis on American Heritage.

Company Brand Creation

19CASE STUDY: RUSSEL TOYOTA

Russel Toyota // Russel Toyota is a Toyota licensed dealership

of the Mile One brand that offers new and used car sales, repair

and scheduled maintenance jobs to keep your vehicle on the

road for longer.

Branded Augmented Reality Ads

206631 Baltimore National Pike

Baltimore, MD 21228(410) 804-6079

www.mbofcatonsville.com

Style you’d sell your soul for, at a price that lets you keep it. That’s not just how the CLA captures your attention, it’s a long‑term plan for keeping you captivated. The CLA is engineered not just thoroughly, but thoughtfully. #mbcatonsville

view this page with

In A Class Of It’s Own

Style you’d sell your soul for, at a price that lets you keep it. That’s not just how the CLA captures your attention, it’s a long‑term plan for keeping you captivated. The CLA is engineered not just thoroughly, but thoughtfully. #mbcatonsville

In A Class Of It’s Own

6631 Baltimore National Pike | Baltimore, MD 21228 | (410) 804-6079 | www.mbofcatonsville.com

view this page with

CASE STUDY: MERCEDES BENZ OF CATONSVILLE

Mercedes Benz of Catonsville // Mercedes-Benz of Catonsville

strives to provide outstanding professional service in all areas

of the automotive dealership when looking for Sprinter, C-Class,

E-Class, GL-Class or M-Class vehicles.

Branded Augmented Reality Ads

2110TH ANNUAL CRAB FEAST

01Martin’s West 6821 Dogwood Road Baltimore MD, 21244

Guest Comedian Frank Nitty & Music by AJ Showtime

Phi Beta Sigma Fraternity Inc., Epsilon Nu Sigma Alumni Chapter Presents

Friday July 27th 2012 8PM-12AM Donations $65.00

Join the Ladies of Zeta Phi Beta Sorority, Inc Tau Eta Zeta Chapter and the Brothers of Phi Beta Sigma Fraternity, Inc Epsilon Nu Sigma Chapter Monday January 16th @ Milan Restaurant

1000 Eastern Ave from 6 pm-11 pm. $10.00 cover.

Proceeds will benefit Domestic Violence and other realted charities of Tau Eta Zeta and Epsilon Nu Sigma.

Contact: Lee Jarrett (443)-473-7134 and Micki Jackson (443)-629-0882 for more details

Presidents: Wanda Calvin (THZ) & Shannon Cole (ENS)

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CASE STUDY: PHI BETA SIGMA FRATERNITY/ EPSILON NU SIGMA CHAPTER

Phi Beta Sigma Fraternity, Epsilon Nu Sigma Chapter //

The Brothers of the Epsilon Nu Sigma Alumni Chapter of Phi

Beta Sigma Fraternity, Inc. primary duties are to always uphold

the high ideals their founders set forth at the time of their

fraternity’s inception; Brotherhood, Scholarship and Service.

With a chapter consisting of 29 professional, college educated

men; the Epsilon Nu Sigma Alumni Chapter is steadily growing

and become a force to be reckoned with throughout the

Baltimore County and Greater Baltimore Metropolitan Area.

Brand Creation

22CASE STUDY: NOTTINGHAM’S BAR AND TAVERN

Nottingham’s Bar and Tavern // Nottingham’s Bar and Tavern,

based in Columbia, MD serves the best in food, music and

libations that strive on the long-term connections with you,

your family and friends.

Branded App Design

WE MAKE BRANDS BETTER | www.kdga.net | 443.539.7802 | info@kdga.net