base capabilities deck v4

Capabilities & Services Overview

Integrated enrollment management.At Collegis Education, we tailor our marketing and technology capabilities to activate an institution’s full potential. We understand the student journey is a holistic experience — not a series of isolated interactions. This integrated approach to enrollment growth plays a critical role in helping our partners achieve double-digit new enrollment growth.

205/03/2023 Copyright Collegis, LLC - Proprietary and Confidential

Higher education strategies with a martech approach.

Combining marketing strategies and technology platforms for potent solutions.

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“By 2017, CMOs will spend more on IT

than their CIO counterparts.”

— Gartner


attract:Meet your students where they are.

Full-service marketing capabilities to help colleges and universities attract more of the right kind of students, leading to more starts – not just more inquiries.

Core services:Digital Media (PPC, display advertising, social media)Search Engine OptimizationConversion Rate OptimizationCustomized Website Solutions


enroll:Become a trusted partner in the student’s journey.

We help you engineer a more student-centric, operationally efficient enrollment process that provides outstanding student experiences through the recruitment process.

Core services:Admissions & Student Experience TrainingCRM Implementation & SupportOperational Process OptimizationOnline ApplicationStudent Readiness


retain:Support your students at every turn.

Our solutions and strategies are born from our long history in higher ed and keep you in close contact with your students — a critical component of successful student retention.

Core services:24/7 Help Desk Student SupportOnline Student ExperienceFaculty Support & CoachingData Integration & Process OptimizationAcademic Program Maintenance & SupportCourse Development


The Collegis difference.

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75% of partners experienced double-digit new enrollment growth in fall 2015

Two decades of higher education

leadership experience

90% of our 200+ person team have

experience working for a

college/university

Portfolio management

expertise to optimize spend and increase

enrollment

Partnerships with 40+ institutions

across the country

Technology-agnostic solutions that

integrate with your current systems


Customized solutions. Personalized relationships.

Whole institution focus that strengthens core student populationData-driven strategies aligned with mission and values of institutionStudent-centric solutions that augment existing marketing and recruitment staffPortfolio management that optimizes marketing budget to grow all segments of student populationDedicated partnership managers who uncover strategies unique to the institution

“The expertise they have shared in driving new sources of lead volume and optimized recruitment efforts has been very valuable, and as a result,

we have increased our enrollment.”— Charles Beutel, Vice President of Enrollment Services, University of St. Francis


Unprecedented results.

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Integrated martech solutions helped Cabrini University achieve its largest Fall enrollment in more than a decade.

Key Results 91% more inquiries from digital media in 2015-2016 Largest incoming undergraduate class in nearly a

decade for Fall 2016

OUR RESULTS

Igniting core campus growth with digital media optimization.

Solutions attract

Digital media Display and retargeting Website development

retain Online course development

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A student-centric, holistic operational model supported enrollment growth for University of North Alabama’s College of Business.

Key Results One of the fastest growing MBA programs in the country 72% increase in new enrollments for 2015-16 academic

year New Fall 2016 enrollments nearly doubled vs. prior year Process optimization sped up enrollment time for incoming

students by weeks

OUR RESULTS

College of Business reinvents marketing and enrollment model.

Solutions attract

Digital media Display and retargeting Value proposition

development

retain Course

development

enroll Operational process

optimization Admissions and student

experience trainingCopyright Collegis, LLC - Proprietary and Confidential 11

Integrated, student-centric marketing solutions allowed The College of St. Scholastica to gain share in new markets and improve engagement with nontraditional, online students.

Key Results 20% increase in new enrollments for graduate and online programs in 2015 New enrollments up 300% YoY in 2016 College-wide positive enrollment growth

OUR RESULTS

Catholic college achieves historic enrollment growth.

Solutions attract

Digital media Local digital advertising

retain Academic program

strategy


optimization


Concordia University Texas partnered with us to develop a model that empowered its team to reclaim their brand from an OPM provider while providing strategic guidance on technology, admissions and marketing.

Key Results Largest Fall start in 7 years (2016)

OUR RESULTS

A true partnership forenrollment growth strategy.

Solutions attract

Digital media retain

Optimized technology


optimization Admissions training


Our partnership with St. George’s University is a fully integrated approach to enrollment growth that dramatically increased quality inquiries and helped the institution focus on moving applicants through the admissions process.

Key Results Increased high-quality digital inquiries by 50%+ YoY Fall 2016 new starts up 12% YoY, largest in school history Largest incoming medical school class in the world

OUR RESULTS

Enrollment growth as a system.

Solutions attract

Digital media Budget portfolio

management Website analytics

retain Optimized

technology

enroll Dedicated admissions team CRM integration and support Online application


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Drew Melendres, Vice President, Partner Strategy952.806.4694 | [email protected]