digitalflash 2014 digital capabilities deck
DESCRIPTION
How we do what we do -- strategy and results combined with endless hustle. Founded in 2009 in New York City, DigitalFlash has carved out a unique and crucial role in today's complicated advertising and marketing landscape as a digital experience agency that, simply put, creates integrated, collaborative experiences that brings a brand’s unique story to life. The DigitalFlash approach is centered on helping brands and start-ups tell their stories in compelling that targets influencers and drives online engagement.TRANSCRIPT
THE DIGITALFLASH DIFFERENCE
Whether producing full-scale integrated experiences for established brands like Samsung and Chevy or helping new start-ups grow their user base; our magic touch comes from the unique understanding that genuinely connecting our clients with influencers builds success.
DIGITALFLASH APPROACH
Our approach is centered on one thing: helping brands and start-ups tell their stories in ways that target influencers and drive online engagement.
OUR SERVICES
1 2 3COMPREHENSIVE DIGITAL STRATEGY
EXPERIENTIALAND ACTIVATIONS
BRANDED CONTENTDEVELOPMENTFrom digital marketing to social
media and communications, we
balance between years of experience and keeping our fingers on the pulse of what’s next.
We’re not afraid to get our hands dirty. We’ve produced buzzed-about activations at SXSW, unforgettable launch parties, must-attend networking events, and eye-opening panels.
Having a great story to tell is more important than anything. We know what works and what doesn’t. Let us help you figure out your story, how to say it, and to what audience.
OUR WORK TYPICALLY SPANS ACROSS THREE KEY SERVICES:
INDUSTRY TRENDS AND INSIGHTS
100M ACTIVE USERS
500M TWEETS SENT / DAY
5.3B MINUTES / MONTH
DigitalFlash’s strategy is inline with market trends - where, increasingly, content drives digital reach and social engagement. To reach a digital audience and grow your customer base, brands must engage on the platforms where customers are spending time. Creating opportunities for original content creation allows brands to own their message - while amplifying their reach through influence engagement and social sharing.
60M PHOTOS POSTED DAILY
1.2B LIKES / DAY
8B MINUTES / MONTH
40 MILLION USERS5 VINES ARE
TWEETED / SECOND1 IN 5 TWEETS
CONTAIN A VINE LINK
RECENT CASE STUDIESCOMPREHENSIVE DIGITAL STRATEGY
SWOONChallenge
Swoon came to us with a new approach to the world of mobile dating, eager to shift the conversation and put more value into the users’ hands by delivering a higher-quality user experience.
Key Win
We supported both our digital strategy and experiential activations with great branding and focused storytelling - helping Swoon to win over it’s core audience. The result? Swoon became one of the more popular dating apps around.
COMPREHENSIVE DIGITAL STRATEGY
SAMSUNG 2014Challenge
Samsung wanted to reimagine their popular SXSW Interactive Blogger Lounge for SXSW ‘14. We were faced with the task of taking an established concept and injecting it with new life.
Key Win
The 2014 Samsung Blogger Lounge was a clear standout in a crowded field. Approximately 11,000 people passed through the lounge, which is nearly a third of all SXSW Interactive attendees and double our target number. With a steady flow of influential members of the tech, media, and entertainment worlds the lounge generated around 51 million Twitter impressions around our custom hashtag.
COMPREHENSIVE DIGITAL STRATEGY
CASE STUDIESEXPERIENTIAL AND ACTIVATIONS
SAMSUNG 2013Challenge
Samsung needed a way to shine at SXSW 2013 that would put them ahead of the pack and allow them to showcase their latest tech to influencers in attendance.
Key Win
Over 2,000 visitors came through the space; including top-tier press, celebrities, and even then super-mayor, now senator Cory Booker!
We put our SXSW expertise to work and created a world-class experience; tapping our extensive network to draw in the right people.
CASE STUDY
CAESAR’S PALACEChallenge
Caesar’s Palace was eager to take an innovative approach to building the narrative aroundits property through first-hand experiences with high-net worth tech influencers, but didn’t know where to start.
Key Win
Caesar’s Palace secured hundreds of firsthand pieces of valuable content, thousands of dollars in gaming, and millions of social media impressions all produced by the small group of key influencers that were invited.
We partnered with Caesar’s Place to produce an unforgettable high-roller experience and invited the top-tier of our Rolodex to participate.
CASE STUDY
RECENT CASE STUDIESBRANDED CONTENT DEVELOPMENT
AMSALECASE STUDY
Challenge
Amsale, a leading bridal group, was eager to modernize the way they interacted with modern brides. We reconfigured their approach from how they communicated on social media to establishing unique brand partnerships
to update their image.
Key Win
Fan engagement grew by over 50% a testament to Amsale’s new-found confidence and approach. The new Amsale was better poised to appeal to the desires and dreams of today’s brides and their bridal parties.
HAVAIANASCASE STUDY
Challenge
Havaianas was challenged by how to reward fans that engaged with the brand online, and reap the benefit of better understanding their community by modelling itself as a digitally-savvy brand.
Key Win
We drove over a million impressions across social media and received 10,000 high quality submissions from fans across the globe.
Our optimized custom hashtag got fans excited and generated a wealth of useful data for the brand.
