b V

ARE IN A SERIOUS HURRY…AT A TIME WHEN YOUR PROSPECTS

or be gone

… you get ten seconds to earn the next ten seconds.

b VIVIDsales and marketing

communications

SM

We’re here to serve your first imperative:

to start and sustain the conversations you must

foster to acquire new customers and investors.

b VIVID capabilities

Because no conversation begins without a spark,

our firm creates tools of ignition:

crisp messaging / vivid presentations / success stories / collateral

keynotes / white papers / bylined articles / top-tier media placements

published books / video / web content / lead-generating email campaigns

Messaging and Success Stories

Customer-Facing Presentation

By-lined Articles for Top-Tier Placement

White Papers

Examples of client work

A soporific message…

TIBCO’S library of connectivity enables enterprises to integrate

in real time to their legacy applications, customer applications,

ERP, cloud and SAAS apps, partner applications and social

networks… where activities are streamlined through

application integration, enterprise messaging, business

process management, and master data management.”

‘‘

… is now a striking proposition.

A little bit of the right

information just a little

beforehand — two

seconds, two minutes,

two days, or two weeks —

is more valuable than all

the data after the fact.”

The Two-Second Advantage™‘‘

Cookie-cutter case studies…

Swisscom Mobile

Optimizes Customer Service

[Excerpted]: In the late 1990s, Swisscom Mobile enjoyed explosive

growth. But this growth left its mark on the company’s IT landscape.

Several packaged solutions were interconnected using a plethora of

interfaces that led to a tight network of interdependencies. The system

functioned, but it was becoming harder to implement new solutions.”‘‘

… are now distinctive success stories.

For Virgin America,

Lifting Loyalty is Art and Science

[Excerpted]: “Here, the art of loyalty-building is

uniquely ‘Virgin’; note who’s working beverage

service. But the science of loyalty is uniquely TIBCO:

continuous yield management calculates the value of

flight and cabin choice to motivate point redemption

for low-demand seats in real time. Through this best-

of-both-worlds approach, The Two-Second Advantage

grows revenue even as it lifts restrictions.”

™

First, a look at what Cognitive does…

Providers of Automatic Content Recognition technology for Smart

TVs, Cognitive Networks generates real-time data describing

what’s on the screen -- data that allows TV networks and

advertisers to extend broadcast ads with addressable apps for

engaging viewers in real time, calculating ROI, and measuring

program viewership regardless of source.

A lifeless sales presentation…

comes alive…

What if TV networks could exploit the same

richness of data leveraged by the digital world?

The best broadcasters already do. Here’s how…

[Excerpts of a new presentation created to strengthen Cognitive’s pitch to TV networks]

With second-by-second data

granularity across growing stocks

of devices – rich data – you’d

know, for each home:

1. What’s on

2. Who’s watching

3. When

WHY SHOULD TV LEVERAGE THE SAME RICHNESS OF DATA

HARNESSED BY THE DIGITAL WORLD?

Why? Because when advertisers demand access

to soccer moms, “women 25-54” conceals the target.

FROM DEMOGRAPHICS.

RICH DATA CULLS TARGETS

HOW TO FIND SOCCER MOMS FOR CAMPBELL’S SOUP?

WITH SMART-TV DATA THAT PINPOINTS THE TARGET.Digital video fingerprinting identifies Campbell’s coveted subset:

moms who spend dinner-prep time driving kids to and from sports.

Matching ad-viewership and product-purchase data

answers this key query for Campbell’s.

WHICH SOCCER MOMS

SAW THE AD AND BOUGHT THE SOUP?

Nielsen’s “age” and “gender” – outdated

demographics – have become the targeting

equivalents of broadcasting in black and white.

DATA CHALLENGE?HOW ARE YOUR CABLE COMPETITORS RISING TO THE

Their SET-TOP-BOX DATA

offers more detail than

your Nielsen ratings,

which derive from

small samples and

yield BLUNT

demographics.

INCREASINGLY COMPROMISEDBUT SET-TOP-BOX DATA IS BECOMING

DISPARITY

… by dint of a growing

between what’s on

the box and what’s

on the screen

BUT SET-TOP-BOX DATA IS BECOMING

INCREASINGLY COMPROMISED… by dint of a growing

DISPARITYbetween what’s on

the box and what’s

on the screen

EQUIP YOU TO COMPETE?HOW WILL COGNITIVE NETWORKS

YOU’LL HAVE YOUR OWN SET OF RICH DATA OFFERING SCALE AND GRANULARITY

We capture data 24/7/365, in real time,

across large samples, in all top 100 DMAs,

directly from screens, across all smart TVs

and from all content providers, tracking ads

independently of content.

NIELSENS PALE BY COMPARISON AND STBs CAN’T KEEP PACE.

First, a look at what Vendavo does…

Vendavo’s software drives revenue and margin

optimization, cross-sell, and customer-defection

detection for Philips, Dell and hundreds more across

the Fortune 1000 and Global B2B 2000.

Another bland bylined article

placed in another trade journal:

‘‘[Excerpted]: Data collection sounds simple, but a

chemical company needs to be able to slice and dice

the data around each product and customer to view all

costs for each sale. This typically involves dissecting

transaction data by product and all subsequent costs,

like rebate, discount, freight and payment terms. This

‘price waterfall’ approach illustrates where the money

comes in and goes out for any transaction.”

[Excerpted]: “… Some companies can get away with an

audacious race to the bottom; note the price war that pits

Amazon vs. Microsoft vs. Google for cloud services. But if you

don’t happen to have that kind of muscle, here’s what you

should know: If you can’t cut your costs, do not cut your prices.”

An Economist article:

Written by b VIVID, bylined by Vendavo’s CMO

Joe BoissyCMOVendavo

Sell Your Story and Stay Out of the Price Wars

White papers in plain vanilla…

Secure, Private and Trustworthy:

Enterprise Cloud Computing with force.com

[Excerpted]: An ever-growing list of enterprises trusts the Force.com cloud

computing platform to deliver critical business applications, in large part

because of salesforce.com’s commitment to security and privacy. Here we

explore the basic requirements for secure cloud computing, and provide a

comprehensive introduction to the inherent security and privacy features of

the Force.com enterprise cloud computing platform.”

‘‘

… now come in bold flavors.

Six Way to Grow AUM

With Salesforce Financial Services Cloud

[Excerpted]: Gone are the days when taking prospects

to lunch was all financial advisors needed to do to grow

Assets Under Management. Sure, do lunch – but

understand that lunch and golf and other ‘analog’

connections will not create competitive advantage. What

will? Technology that enables what you’ve never done before

but are now compelled to do: function as an advisor for the

digital age – always connected and always compliant.”

‘‘

b VIVIDSM

or be gone