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Analyze · Automate · Activate

Chase McMichael Co-Founder CEO InfiniGraph

Real Time Consumer Data Intelligence

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POES MEDIA

Image created by Room214

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SOCIAL INTELLIGENCE HITS ALL POES MEDIA• Paid – Trending content in display media –

InfiniGraph knows were to buy based on social behavior on media

• Earned –Identifying content sources, product affinity, influencers and partnerships

• Owned – Content discovery zone, social optimization and trending content

• Social - ad targeting via Facebook and Twitter “Interest”, content curation and optimization

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EARNED Identifying content sources,

product affinities, influencers and partnerships

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EXAMPLE OF HYPERCURATION

What’s most relevant to X Games followers based on content engagement

Content as it trends and compared to each other shows the best for an affinity grouping

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ACTIONABLE INSIGHT ON TRENDING CONTENT

Content that trends is set for distribution or feed reposting to obtain higher engagement.

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INFLUENCERS

Brands and people with highest in common content to consumer interaction.

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MARKETING INTELLIGENCE INTERFACE

http://smo.infinigraph.com/portal

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PAIDTrending content in display media –

InfiniGraph knows were to buy, why, when and based on social

behavior within media

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AGILE MARKETING

Real-Time content distribution and management. Based on what’s trending and consumer engagement.

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MEDIA PLANNING• Social behavior enables content

consumption monitoring• Identify sources where paid media is more

relevant to consumers and effective • ComScore is based on Traffic not based on

content relevance • Agile Marketing and real-time trending

content in ads WORKS!

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AGILE DISPLAY MEDIAAmplify what’s trending with display media yields engagement.

Back to Facebook and Website

http://console.flite.com/widget/thegriotrendingad

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SOCIAL TRENDING CONTENT IN ADS

Filtered trending content live in ads, apps, website and FB landing pages - Real Time content marketing at scale. Not a mindless feed but based on relevance.

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OWNED Content discovery zone, social

optimization and trending content

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SURFACE WHAT’S TRENDING

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HYPERCURATION• Hypercuration™ – Aggregation of relevant

content and competitive intelligence • Why Hypercuration™ is such a big deal?

− Increase engagement via relevance− Real-Time content edit and control− Aggregates many sources simultaneously

• Hypercuration™ of top trending content sources for Forever 21 consumers and hairstylist

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CONTENT EXPOSURE

Create the ultimate discovery zone.

Ads and Content Tickers on website Like what Facebook has

On landing Tabs within Facebook

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SOCIAL Ad targeting via Facebook and

Twitter “Interest”, content curation and repost optimization

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TRENDING BRAND AFFINITIES

Continuous real time processing of key sites, publications, influencers and overall industry content.

We know where to place media, why and with what.

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THE MOST POWERFUL PROSPECT-TARGETING OPPORTUNITY IN HISTORY

• Never before in history has the average business had the power to target this many people this specifically

• 800+ Million Users• Target by demographic,

location and likes• Very low minimum

spend@briancarter www.likeonomics.or

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Scale your Facebook and Twitter targeting to the right people at the right time with the right content

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THE COST OF VISIBILITY

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2012 PRICINGINFINIGRAPH PRICE PLAN – 2012 Builder Driver Dominator

Content Curation, Ongoing Social Intelligence Enterprise Price Monthly Monthly Monthly

Saved Searches “Brand Names” 20 50 UnlimitedContent feeder sites (additional curation sites) 50 100 200Features

Brand/Affinity Trending: Ongoing social analysis Yes Yes Yes

Brand Trending Affinities for Facebook ad buy top 15

Yes Yes Yes

Trending Content / Trending Reporting Yes Yes Yes

Content Optimizer Yes Yes Yes Hypercuration Yes Yes Yes Facebook/Twitter Interest download (Every 3 months service cost)

Yes Yes Yes

$1,800 2,800 4,200

Landing Tab trending content application hosing monthly

$250 $250 $250

Trending content within Ads units ( $2CPM or $0.50 CPC ) – Social Ads

CPM/CPC CPM/CPC CPM/CPC

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CONSUMER INTEREST & CONTENT IDENTIFICATION • Identify content sources most relevant • Optimize engagement news feeds and ads • Expand and grown engagement / reach• Media planning based on content relevance• Identify partner and publishers for

integrated trending content and Hypercuartion™ .

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CONTACT INFORMATION

Chase McMichael – InfiniGraph−chase.mcmichael@infinigraph.com−@infinigraph −@chasemcmichael

Brian Carter – InfiniGraph− brian.carter@infinigraph.com−@briancarter

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THANK YOU

The sole purpose of this Presentation is to introduce participants to Infinigraph and its activities.