Download - InfiniGraph Capabilities Deck 2012
1
Analyze · Automate · Activate
Chase McMichael Co-Founder CEO InfiniGraph
Real Time Consumer Data Intelligence
2
POES MEDIA
Image created by Room214
3
SOCIAL INTELLIGENCE HITS ALL POES MEDIA• Paid – Trending content in display media –
InfiniGraph knows were to buy based on social behavior on media
• Earned –Identifying content sources, product affinity, influencers and partnerships
• Owned – Content discovery zone, social optimization and trending content
• Social - ad targeting via Facebook and Twitter “Interest”, content curation and optimization
4
EARNED Identifying content sources,
product affinities, influencers and partnerships
5
EXAMPLE OF HYPERCURATION
What’s most relevant to X Games followers based on content engagement
Content as it trends and compared to each other shows the best for an affinity grouping
6
ACTIONABLE INSIGHT ON TRENDING CONTENT
Content that trends is set for distribution or feed reposting to obtain higher engagement.
7
INFLUENCERS
Brands and people with highest in common content to consumer interaction.
8
MARKETING INTELLIGENCE INTERFACE
http://smo.infinigraph.com/portal
9
PAIDTrending content in display media –
InfiniGraph knows were to buy, why, when and based on social
behavior within media
10
AGILE MARKETING
Real-Time content distribution and management. Based on what’s trending and consumer engagement.
11
MEDIA PLANNING• Social behavior enables content
consumption monitoring• Identify sources where paid media is more
relevant to consumers and effective • ComScore is based on Traffic not based on
content relevance • Agile Marketing and real-time trending
content in ads WORKS!
12
AGILE DISPLAY MEDIAAmplify what’s trending with display media yields engagement.
Back to Facebook and Website
http://console.flite.com/widget/thegriotrendingad
13
SOCIAL TRENDING CONTENT IN ADS
Filtered trending content live in ads, apps, website and FB landing pages - Real Time content marketing at scale. Not a mindless feed but based on relevance.
14
OWNED Content discovery zone, social
optimization and trending content
15
SURFACE WHAT’S TRENDING
16
HYPERCURATION• Hypercuration™ – Aggregation of relevant
content and competitive intelligence • Why Hypercuration™ is such a big deal?
− Increase engagement via relevance− Real-Time content edit and control− Aggregates many sources simultaneously
• Hypercuration™ of top trending content sources for Forever 21 consumers and hairstylist
17
CONTENT EXPOSURE
Create the ultimate discovery zone.
Ads and Content Tickers on website Like what Facebook has
On landing Tabs within Facebook
18
SOCIAL Ad targeting via Facebook and
Twitter “Interest”, content curation and repost optimization
19
TRENDING BRAND AFFINITIES
Continuous real time processing of key sites, publications, influencers and overall industry content.
We know where to place media, why and with what.
20
THE MOST POWERFUL PROSPECT-TARGETING OPPORTUNITY IN HISTORY
• Never before in history has the average business had the power to target this many people this specifically
• 800+ Million Users• Target by demographic,
location and likes• Very low minimum
spend@briancarter www.likeonomics.or
g
Scale your Facebook and Twitter targeting to the right people at the right time with the right content
21
THE COST OF VISIBILITY
22
2012 PRICINGINFINIGRAPH PRICE PLAN – 2012 Builder Driver Dominator
Content Curation, Ongoing Social Intelligence Enterprise Price Monthly Monthly Monthly
Saved Searches “Brand Names” 20 50 UnlimitedContent feeder sites (additional curation sites) 50 100 200Features
Brand/Affinity Trending: Ongoing social analysis Yes Yes Yes
Brand Trending Affinities for Facebook ad buy top 15
Yes Yes Yes
Trending Content / Trending Reporting Yes Yes Yes
Content Optimizer Yes Yes Yes Hypercuration Yes Yes Yes Facebook/Twitter Interest download (Every 3 months service cost)
Yes Yes Yes
$1,800 2,800 4,200
Landing Tab trending content application hosing monthly
$250 $250 $250
Trending content within Ads units ( $2CPM or $0.50 CPC ) – Social Ads
CPM/CPC CPM/CPC CPM/CPC
23
CONSUMER INTEREST & CONTENT IDENTIFICATION • Identify content sources most relevant • Optimize engagement news feeds and ads • Expand and grown engagement / reach• Media planning based on content relevance• Identify partner and publishers for
integrated trending content and Hypercuartion™ .
24
CONTACT INFORMATION
Chase McMichael – InfiniGraph−[email protected]−@infinigraph −@chasemcmichael
Brian Carter – InfiniGraph− [email protected]−@briancarter
25
THANK YOU
The sole purpose of this Presentation is to introduce participants to Infinigraph and its activities.