January 2017MONTHLY DIGITAL REVIEW & TRENDS

Agenda1. Monthly specials

2. BAM’s fav

3. Game / Contest

4. Website / Social

5. Inspirational Moments

Monthly Specials

#BellLetsTalk

Source : http://cause.bell.ca/fr/

● The annual Bell Let's Talk Community Fund supports organizations improving access to mental health programs and services in every region of Canada.

● Bell donated 5 cents per interaction on Snapchat, Instagram, Twitter and Facebook at no extra charge to participants.

● Bell Let’s Talk team was across the country on Bell Let’s Talk Day appearing on media outlets, speaking at and hosting events, visiting students and young people, and performing concerts, all to bring attention to mental health.

● This campaign has accumulated 131,705,010 total messages of support and raised $6,585,250 for Canadian Mental Health.

Stats of the month

Source: http://www.adweek.com/news/technology/facebook-audience-network-now-serves-ads-1-billion-people-each-month-175516 http://www.adweek.com/news/technology/12-really-intriguing-digital-marketing-stats-week-175736

The Facebook Audience Network Now Serves Ads to 1 Billion People Each Month

From early August to early November 2016, 51.8 % of traffic was created by bots**According to Incapsula which looked at 16.7 billion website visits

App of the Month : Events from Facebook

Source: https://events.fb.com/

WHAT

● Events helps you find events based on location, time and interests.

● Your friends can see what you're interested in and what you've invited them to, even if they don't have the app.

● This integrates everything you love about events on facebook into one app.

WHAT WE THINK

● Interesting integration of interest on an interactive map.

● Would have been an interesting integration for the existing Facebook app vs forcing users to download an additional app.

App of the Month : Meitu Selfie App

Source: http://www.businessinsider.com/what-is-meitu-selfie-app-photos-2017-1http://www.androidpolice.com/2017/01/20/meitu-claims-collecting-user-data-china-needs-ad-tracking/

WHAT

● A Chinese photo app is trending in the US. ● Although it is similar to other photo editing apps, it has

an amazing hand-drawn mode that enhances all your features and makes you look like a cartoon.

● Once you’ve chosen a filter you can save it or share to Facebook or Instagram and other websites in Asia.

WHAT WE THINK

● This app has amusing, original features which explains the hype

● However, there have been rumors about the application collecting data and sending it back to a server in China

BAM’s fav

Know Your Lemons

Source: https://www.worldwidebreastcancer.org/

WHAT

● The charity Worldwide Breast Cancer launched a clever and shareable campaign.

● It promotes awareness of the various signs of breast cancer through the use of lemons.

● This #KnowYourLemons image has reached 7.3 million people on just three Facebook posts!

WHAT WE THINK

● Clever use of a metaphor to communicate a taboo subject in a way that isn’t intimidating or embarrassing.

● Less cute and humoristic than the testicular cancer guinea pig campaign from a few years back as it has taken a more serious approach.

Big Mac Debate: #NotABigMac #StillABigMac

Source: http://www.adweek.com/adfreak/mcdonalds-poses-existential-question-big-mac-bacon-still-big-mac-175654

WHAT

● Mcdonald's has released an addition to its original Big Mac which is causing controversy.

● They encourage users to debate whether the Big Mac Bacon even a Big Mac through the use of hashtags or directly on their website.

WHAT WE THINK

● This is a great way to grab attention while making use of new technology and engaging users by letting them get involved in the discussion.

● Clever way to get people talking about an old classic.

Play Video Here

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Game / Contest

Source: https://www.bose.com/en_us/better_with_bose/super_bowl_51.html

HOW TO ENTER

● Using a Twitter, Facebook, Instagram, or Snapchat account post or tweet an original video supporting any NFL Team, in the 2017 NFL Playoffs with the hashtag #LetsHearIt .

PRIZING

● A chance to have the best cheer displayed on the big screen in the Stadium just before the Superbowl LI kickoff

● Bose will also be holding a draw for a chance to win a pair of Bose headphones.

WHAT WE THINK

● This contest connects customers to the brand by letting them express their enthusiasm for football in a creative way.

Bose - Super Bowl LI #LetsHearIt Sweepstakes

Source: https://www.challenge.activia.ca/

HOW TO ENTER

● Visit the Activia Challenge website to register for a chance to win.

● Eat two Activia yogurts per day for 14 consecutive days and enter the unique codes to increase your odds.

PRIZING

● Win 1 of 3 Deluxe Wellness Getaways at any Fairmont Resort in Canada in the form of a gift certificate.

WHAT WE THINK

● Great use of influencers such as Dina Pugliese to personify what the brand stands for and get people to talk about the movement.

● Effective way to encourage product purchase through the use of unique codes and featured coupons

● Also, the use of #INSYNC, increases customers’ involvement in the campaign and helps spread the their message of living a better life.

Activia Challenge

Website / Social

Facebook Stories

Source: http://creapills.com/stories-ephemeres-facebook-20170126

WHAT

● Facebook has launched Stories, which lets people add photos, videos, and statuses to their story feed, as well as hashtags and Geotags.

● This lets users quickly scroll through all their friends’ posts from the last 24 hours.

WHAT WE THINK

● Facebook, just like Instagram, has imitated Snapchat’s main feature in hopes to stay ahead.

● A good way to surf on the video and photo sharing trend.

Snapchat Video Ads

Source: http://mashable.com/2017/01/10/snapchat-ads-facebook-instagram/#ISivCHMx65qB

WHAT

● Snapchat has introduced a way for companies to advertise on the application.

● The video ads that are inserted between Stories or on Discover, make it easier for advertisers to reach their targets.

● Through deep-linking, advertisers can lead Snapchat users out of the app and directly into other apps.

WHAT WE THINK

● Snapchat’s business target is growing and is starting to look a lot more like Facebook, which is great news for advertisers.

● These ads only last 3 seconds which fit with the platforms’ users short attention span and make use of the whole screen for maximum real estate.

Inspirational Moments

WHAT● This short film is about an obnoxious man that goes

about his life by being mean and rude and is known to be the “World’s biggest asshole” in his town.

● After an untimely death we discover that he is unexpectedly an organ donor.

● In the final scene, all the people that received his parts came to his funeral to pay tribute to him.

● The film ends with the words: "Even an asshole can save a life."

● This ad was targeting millennials and has led to Sign-ups that reached 127 %.

WHAT WE THINK● This ad encourages the conversations that many young

people avoid about signing up for organ donations.● This shows how easy it is to save a life and make a

difference.

The Jerk that Everyone came to Love

Source : http://www.adweek.com/news/advertising-branding/daring-psa-organ-donation-introduced-jerk-everyone-came-love-175541

Watch Video Here

WHAT

● 193 countries have teamed up on “One for All,” a campaign to address the United Nations’ goals to solve issues like poverty, climate change and injustice, by 2030.

● “One for All” communicates the U.N.’s 17 Sustainable Development Goals and encourages people to get involved through a social media campaign and PSA.

WHAT WE THINK

● This campaign is empowering everyone to find a problem and do something about it.

● This campaign’s goals might be a little bit far fetched because poverty cannot be fixed in 13 years but it gives hope to make the world a better place.

‘One for All’ Campaign

Source : http://www.adweek.com/brand-marketing/how-united-nations-one-for-all-campaign-aims-to-change-the-world/

Watch Video Here

THANK YOU!