design principles for social change: ux for good and inzovu curve
TRANSCRIPT
Davide ‘Folletto’ Casali
DESIGN PRINCIPLES FOR SOCIAL
CHANGE
UX FOR GOOD
UX Redirector Advisor
NIGHT.EU
Manifesto Ibridima n i f e s t o i b r i d i . o r g
@Folletto
PART IUX FOR GOOD
“Apply UX design to the most important problems in the world”
Jason Ulaszek
Jeff Leitner
NO PROFIT PARTNERTO SPONSOR THE CAUSE
10 DESIGNERSFROM ALL AROUND THE WORLD
Discovery Synthesis Creation Validation
+
FULL IMMERSION
2-3 DAYS 2-3 DAYS
GROUP SYNTHESIS
4 5 61 2 3
CAN WE DESIGN THE COMMON GOOD?
2011
Chicago
StreetWise · Adler School · The Third Teacher · Cease Fire · Global Lives Project
CAN WE ENRICH LIVES OF WORKING MUSICIANS?
2012
New Orleans
Grammy Foundation · New Orleans Jazz Heritage F. & F. · Clinton Global Initiative · MusiCares
CAN WE GROW MINDFULNESS IN SCHOOLS?
2013
Vancouver
The Dalai Lama Center for Peace + Education
CAN WE HARNESS FEELINGS TO END GENOCIDE?
2014
Kigali & London
Aegis Trust
“”
Jason Kunesh, Obama For America
We came together as a team in a way that I haven’t experienced
anywhere else.
“”
Marianne Prins, Van Horne Elementary School
I just witnessed an absolute explosion of ideas.
PART IIRWANDA GENOCIDE
500,000–1,000,000 RWANDANS KILLED
70% TUTSI
20% OF POPULATION
100 DAYS
1994
19
CAN WE HARNESS FEELINGS TO END GENOCIDE?
2014
Kigali & London
– 40+ interviews with Aegis staff, locals, visitors, educators, counselors, experts and those impacted directly by genocide
– 500+ hours of primary and secondary research
– 90 flights completed across the world
– 3,124 post-its, flip-charts and pieces of paper
– 96 servings of french fries consumed in Rwanda
– Countless personal reflections and new friends
– 15 people forever changed
“In my family, we never talked about the genocide It was too fresh in my parents’ mind”
And you saved the life of the people I was planning on killing”
“You saved my life.
- Child of victims to teacher of mobile education
“I came back and my grandmother says, I hope you got that Africa out of your system.
But at that moment, I realized it was there and growing.
So I moved my family here and opened a school” - KGM Visitor
“Users go through the hard part, but then also the uplifting part
realizing some of the possibilities that are there” - Morley Hanson, Aegis Trust
PART IIIINZOVU CURVE
HopeReflectionPain Action
Pain
Reflection
Hope
Action
“
”Prof. Dr. Tania Singer
People with a lot of empathy want to change that to compassion
so they don't get overwhelmed when confronted with suffering.
EMPATHETIC Feeling
COMPASSIONATE Action
The Inzovu Curve maps a prototypical journey of a person going through a transformative experience reaching a state of motivation and action.
The word Inzovu means Elephant in Kinyarwanda, the native language of Rwanda.
EPIPHANY
WILL
CONNECT WITH YOUR LIFE
MOTIVATION TO ACT
AWARE TOURIST
EMPATHIC TOURIST
ADVOCATE CATALYST
GENOCIDE CHILDREN
FIRST GEN
AFFECTED RWANDANS
UNAWARE TOURIST
inzovucurve.org
“
”Bruno Munari
To complicate is easy, to simplify is hard. To complicate, just add,
everyone is able to complicate. Few are able to simplify.