ux rules: 10 essential principles
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Post on 05-Dec-2014
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DESCRIPTIONUser Experience Design The 10 essential elements of engaging experiences for interfaces and interactive systems.
- 1. UX RULES: 10 KEY PRINCIPLES FOR DESIGNING EFFECTIVE USER EXPERIENCES IN THE DIGITAL CHANNELAdapted from: Effective UI,The Elements of Engaging UX By Jonathan Anderson, John McRee, Robb Wilson, and the Effective UI Team
- 2. Industry leaders have raised peoplesexpectations around user experience.
- 3. Global outsourcing & the automation of business processes has led tocommoditization across all industries.
- 4. Consumers are increasing empowered to tune out traditional advertising.
- 5. The only way to differentiate is to provide utility via carefully crafted experiences. ( Apples not-so-secret weapon)
- 6. Teehan + Laxs UX Fund demonstrates thetangible value of investing in user experience. Source Teehan + Lax: http://www.teehanlax.com/uxfund/
- 7. The 10 keys to creatingengaging user experiences: eng us age er me nt
- 8. 1. Familiarity
- 9. The process of accomplishing a goalshould be obvious to the user, without confusion or explanation.A browser back button is an example of a familiar tool.
- 10. Things that arent the most elegant solution sometimes work best because of their strong familiarity - like the QWERTY keyboard
- 11. 2. Responsiveness and Feedback
- 12. Wherever appropriate, micro-tasksshould be validated with feedback.
- 13. Failure to provide appropriate feedback pulls focus awayfrom the goal and forces an intense focus on micro-tasks.
- 14. 3. Performance
- 15. Performance issues indicate a poorly engineered product or technical malfunction.
- 16. 4. Intuitiveness and Efficiency
- 17. Intuitiveness is the degree to which the process of accomplishing a goal is obvious to the user
- 18. What may be the easiest approach to figure out on firstuse is likely not the most efficient long-term approach.
- 19. 5. Helpfulness in accomplishing real goals
- 20. A solution may solve a business problemwithout considering user needs, which in the end hurts the business.
- 21. 6. Delivery of relevant, valuable content
- 22. Well timed, relevant content can tangibly increase user satisfaction and drive sales.
- 23. The you might also consider function on e-commerce sites is a common example
- 24. 7. Internal Consistency
- 25. The application or interface should handle similar tasks in similar ways.
- 26. In Photoshop, functions are different but retain some similar attributes.
- 27. Consistent visual design gives the impression of a unified, well-organized, professional product.
- 28. 8. External Consistency
- 29. The visual appearance of a product should indicate its purpose and audience VS.Law Firm Creative Agency
- 30. The visual appearance of a product should indicate its purpose and audience VS.Law Firm Creative Agency
- 31. External consistency in visual design alsoapplies to conformity with brand standards.
- 32. 9. Appropriateness to Context
- 33. VS.Battleeld Restaurant
- 34. 10. Trustworthiness
- 35. Issues that break engagement also have a tendency to injure the trustworthiness of the product.
- 36. Recap
- 37. Industry leaders have raised peoplesexpectations around user experience.
- 38. Outsourcing and the digitization of businessprocesses has led to rapid commoditization.
- 39. Consumers are increasing empowered to tune out traditional advertising.
- 40. To engage customers, brands must provide utility via carefully crafted experiences. eng us age er me nt
- 41. There are 10 keys to creatingengaging user experiences
- 42. The 10 keys are adapted from: Effective UI,The Elements of Engaging UX By Jonathan Anderson, John McRee, Robb
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