UX RULES: 10 KEY PRINCIPLES FOR DESIGNING EFFECTIVE USER EXPERIENCES IN THE DIGITAL CHANNEL

Adapted from: Effective UI, The Elements of Engaging UX By Jonathan Anderson, John McRee, Robb Wilson, and the Effective UI Team

Industry leaders have raised people’sexpectations around user experience.

Global outsourcing & the automation of business processes has led to

commoditization across all industries.

Consumers are increasing empowered totune out traditional advertising.

The only way to differentiate is to provide utility via carefully crafted experiences.

( Apple’s not-so-secret weapon)

Teehan + Lax’s UX Fund demonstrates the tangible value of investing in user experience.

Source Teehan + Lax: http://www.teehanlax.com/uxfund/

user engagement

The 10 keys to creating engaging user experiences:

1. Familiarity

The process of accomplishing a goal should be obvious to the user, without

confusion or explanation.

A browser back button is an example of a familiar tool.

Things that aren’t the most elegant solution sometimeswork best because of their strong familiarity - like the

QWERTY keyboard

2. Responsiveness and Feedback

Wherever appropriate, micro-tasks should be validated with feedback.

Failure to provide appropriate feedback pulls focus away from the goal and forces an intense focus on micro-tasks.

3. Performance

Performance issues indicate a poorly engineered product or technical malfunction.

4. Intuitiveness and Efficiency

Intuitiveness is the degree to which the process of accomplishing a goal is obvious to the user

What may be the easiest approach to figure out on first use is likely not the most efficient long-term approach.

5. Helpfulness in accomplishing real goals

A solution may solve a business problemwithout considering user needs, which in the end

hurts the business.

6. Delivery of relevant, valuable content

Well timed, relevant content can tangibly increaseuser satisfaction and drive sales.

The “you might also consider” function on e-commerce sites is a common example

7. Internal Consistency

The application or interface should handle similar tasks in similar ways.

In Photoshop, functions are different but retain some similar attributes.

Consistent visual design gives the impression of a unified, well-organized, professional product.

8. External Consistency

VS.

Law Firm Creative Agency

The visual appearance of a product should indicate its purpose and audience

VS.

Law Firm Creative Agency

The visual appearance of a product should indicate its purpose and audience

External consistency in visual design also applies to conformity with brand standards.

9. Appropriateness to Context

VS.

Battlefield Restaurant

10. Trustworthiness

Issues that break engagement also have a tendency to injure the trustworthiness of the product.

Recap

Industry leaders have raised people’sexpectations around user experience.

Outsourcing and the digitization of business processes has led to rapid commoditization.

Consumers are increasing empowered totune out traditional advertising.

To engage customers, brands must provide utility via carefully crafted experiences.

user engagement

There are 10 keys to creating engaging user experiences

The 10 keys are adapted from: Effective UI, The Elements of Engaging UX

By Jonathan Anderson, John McRee, Robb Wilson, and the Effective UI Team

http://www.amazon.com/Effective-UI-Building-Experience-Software/dp/059615478X

Jeremy Robinson | Creative Director

http://www.linkedin.com/profile/view?id=12104231&trk=tab_pro

www.jarcreative.com

Digital Experience.