ux rules: 10 essential principles

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User Experience Design The 10 essential elements of engaging experiences for interfaces and interactive systems.

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  • 1. UX RULES: 10 KEY PRINCIPLES FOR DESIGNING EFFECTIVE USER EXPERIENCES IN THE DIGITAL CHANNELAdapted from: Effective UI,The Elements of Engaging UX By Jonathan Anderson, John McRee, Robb Wilson, and the Effective UI Team
  • 2. Industry leaders have raised peoplesexpectations around user experience.
  • 3. Global outsourcing & the automation of business processes has led tocommoditization across all industries.
  • 4. Consumers are increasing empowered to tune out traditional advertising.
  • 5. The only way to differentiate is to provide utility via carefully crafted experiences. ( Apples not-so-secret weapon)
  • 6. Teehan + Laxs UX Fund demonstrates thetangible value of investing in user experience. Source Teehan + Lax: http://www.teehanlax.com/uxfund/
  • 7. The 10 keys to creatingengaging user experiences: eng us age er me nt
  • 8. 1. Familiarity
  • 9. The process of accomplishing a goalshould be obvious to the user, without confusion or explanation.A browser back button is an example of a familiar tool.
  • 10. Things that arent the most elegant solution sometimes work best because of their strong familiarity - like the QWERTY keyboard
  • 11. 2. Responsiveness and Feedback
  • 12. Wherever appropriate, micro-tasksshould be validated with feedback.
  • 13. Failure to provide appropriate feedback pulls focus awayfrom the goal and forces an intense focus on micro-tasks.
  • 14. 3. Performance
  • 15. Performance issues indicate a poorly engineered product or technical malfunction.
  • 16. 4. Intuitiveness and Efficiency
  • 17. Intuitiveness is the degree to which the process of accomplishing a goal is obvious to the user
  • 18. What may be the easiest approach to figure out on firstuse is likely not the most efficient long-term approach.
  • 19. 5. Helpfulness in accomplishing real goals
  • 20. A solution may solve a business problemwithout considering user needs, which in the end hurts the business.
  • 21. 6. Delivery of relevant, valuable content
  • 22. Well timed, relevant content can tangibly increase user satisfaction and drive sales.
  • 23. The you might also consider function on e-commerce sites is a common example
  • 24. 7. Internal Consistency
  • 25. The application or interface should handle similar tasks in similar ways.
  • 26. In Photoshop, functions are different but retain some similar attributes.
  • 27. Consistent visual design gives the impression of a unified, well-organized, professional product.
  • 28. 8. External Consistency
  • 29. The visual appearance of a product should indicate its purpose and audience VS.Law Firm Creative Agency
  • 30. The visual appearance of a product should indicate its purpose and audience VS.Law Firm Creative Agency
  • 31. External consistency in visual design alsoapplies to conformity with brand standards.
  • 32. 9. Appropriateness to Context
  • 33. VS.Battleeld Restaurant
  • 34. 10. Trustworthiness
  • 35. Issues that break engagement also have a tendency to injure the trustworthiness of the product.
  • 36. Recap
  • 37. Industry leaders have raised peoplesexpectations around user experience.
  • 38. Outsourcing and the digitization of businessprocesses has led to rapid commoditization.
  • 39. Consumers are increasing empowered to tune out traditional advertising.
  • 40. To engage customers, brands must provide utility via carefully crafted experiences. eng us age er me nt
  • 41. There are 10 keys to creatingengaging user experiences
  • 42. The 10 keys are adapted from: Effective UI,The Elements of Engaging UX By Jonathan Anderson, John McRee, Robb