UX RULES: 10 ESSENTIAL PRINCIPLES

Download UX RULES: 10 ESSENTIAL PRINCIPLES

Post on 05-Dec-2014

6.755 views

Category:

Design

0 download

Embed Size (px)

DESCRIPTION

User Experience Design The 10 essential elements of engaging experiences for interfaces and interactive systems.

TRANSCRIPT

<ul><li> 1. UX RULES: 10 KEY PRINCIPLES FOR DESIGNING EFFECTIVE USER EXPERIENCES IN THE DIGITAL CHANNELAdapted from: Effective UI,The Elements of Engaging UX By Jonathan Anderson, John McRee, Robb Wilson, and the Effective UI Team </li> <li> 2. Industry leaders have raised peoplesexpectations around user experience. </li> <li> 3. Global outsourcing &amp; the automation of business processes has led tocommoditization across all industries. </li> <li> 4. Consumers are increasing empowered to tune out traditional advertising. </li> <li> 5. The only way to differentiate is to provide utility via carefully crafted experiences. ( Apples not-so-secret weapon) </li> <li> 6. Teehan + Laxs UX Fund demonstrates thetangible value of investing in user experience. Source Teehan + Lax: http://www.teehanlax.com/uxfund/ </li> <li> 7. The 10 keys to creatingengaging user experiences: eng us age er me nt </li> <li> 8. 1. Familiarity </li> <li> 9. The process of accomplishing a goalshould be obvious to the user, without confusion or explanation.A browser back button is an example of a familiar tool. </li> <li> 10. Things that arent the most elegant solution sometimes work best because of their strong familiarity - like the QWERTY keyboard </li> <li> 11. 2. Responsiveness and Feedback </li> <li> 12. Wherever appropriate, micro-tasksshould be validated with feedback. </li> <li> 13. Failure to provide appropriate feedback pulls focus awayfrom the goal and forces an intense focus on micro-tasks. </li> <li> 14. 3. Performance </li> <li> 15. Performance issues indicate a poorly engineered product or technical malfunction. </li> <li> 16. 4. Intuitiveness and Efficiency </li> <li> 17. Intuitiveness is the degree to which the process of accomplishing a goal is obvious to the user </li> <li> 18. What may be the easiest approach to figure out on firstuse is likely not the most efficient long-term approach. </li> <li> 19. 5. Helpfulness in accomplishing real goals </li> <li> 20. A solution may solve a business problemwithout considering user needs, which in the end hurts the business. </li> <li> 21. 6. Delivery of relevant, valuable content </li> <li> 22. Well timed, relevant content can tangibly increase user satisfaction and drive sales. </li> <li> 23. The you might also consider function on e-commerce sites is a common example </li> <li> 24. 7. Internal Consistency </li> <li> 25. The application or interface should handle similar tasks in similar ways. </li> <li> 26. In Photoshop, functions are different but retain some similar attributes. </li> <li> 27. Consistent visual design gives the impression of a unified, well-organized, professional product. </li> <li> 28. 8. External Consistency </li> <li> 29. The visual appearance of a product should indicate its purpose and audience VS.Law Firm Creative Agency </li> <li> 30. The visual appearance of a product should indicate its purpose and audience VS.Law Firm Creative Agency </li> <li> 31. External consistency in visual design alsoapplies to conformity with brand standards. </li> <li> 32. 9. Appropriateness to Context </li> <li> 33. VS.Battleeld Restaurant </li> <li> 34. 10. Trustworthiness </li> <li> 35. Issues that break engagement also have a tendency to injure the trustworthiness of the product. </li> <li> 36. Recap </li> <li> 37. Industry leaders have raised peoplesexpectations around user experience. </li> <li> 38. Outsourcing and the digitization of businessprocesses has led to rapid commoditization. </li> <li> 39. Consumers are increasing empowered to tune out traditional advertising. </li> <li> 40. To engage customers, brands must provide utility via carefully crafted experiences. eng us age er me nt </li> <li> 41. There are 10 keys to creatingengaging user experiences </li> <li> 42. The 10 keys are adapted from: Effective UI,The Elements of Engaging UX By Jonathan Anderson, John McRee, Robb Wilson, and the Effective UI Teamhttp://www.amazon.com/Effective-UI-Building- Experience-Software/dp/059615478X </li> <li> 43. Digital Experience. Jeremy Robinson | Creative Directorhttp://www.linkedin.com/profile/view?id=12104231&amp;trk=tab_pro www.jarcreative.com </li> </ul>