User-First Design: Basic Principles of UX Design

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USER-FIRST DESIGN

USER-FIRST DESIGNBasic Principles of UX DesignShalvah ADEBAYOAndroid Developer

International Women's Day 2016

GDG UNN

20 years ago, most people knew nothing about the Internet. Or personal computers. Or smartphones.

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20 years ago, most people knew nothing about the Internet. Or personal computers. Or smartphones.

Today, nearly 2 billion people own a smartphone.19962016

Our job as designers and developers is to ensure they can do so without difficulties. That's what UX is all about.

Everyday, millions of people interact with apps and Internet services.

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So what exactly is User Experience (UX)?

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UX is all the aspects of how people use an interactive product: the way it feels in their hands, how well they understand how it works, how they feel about it while theyre using it, how well it serves their purposes, and how well it fits into the entire context in which they are using it.

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UX is all the aspects of how people use an interactive product: the way it feels in their hands, how well they understand how it works, how they feel about it while theyre using it, how well it serves their purposes, and how well it fits into the entire context in which they are using it.UX is everything you need to know, think about and do to make sure that you are launching the right product for the right people.

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So what exactly is User Experience (UX)?UX is all the aspects of how people use an interactive product: the way it feels in their hands, how well they understand how it works, how they feel about it while theyre using it, how well it serves their purposes, and how well it fits into the entire context in which they are using it.UX is everything you need to know, think about and do to make sure that you are launching the right product for the right people.UX is a measure of the ease and pleasure users feel when they use your app or visit your site.

What about UX Design?User experience design (UXD) is the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.

A UX designer creates a good UX.

A good UX is one which makes users effective.

Why does UX matter?Customer satisfaction: Access to your competition is many times just a click or download awayEngagement: Keep users interested in your offerConversion: Turn users into customers

Elements of UX DesignVisual designInformation architectureInteraction designUsabilityUser researchContent strategy

UX and UI (user interface) design are NOT the same thing.

Six Fundamentals of UX Design

UX Fundamentals1: Focus on the UserPut yourself in their shoes. Seek to understand their needs, motivations and constraints.Before making any decisions, ask yourself, How will this affect my users?

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UX Fundamentals2: Do your researchKnow what you're dealing with. Understand your product field and your competition. Understand your team and your target audience.

Test your assumptions on friends, relatives and likely users. Adapt your plans based on what you learn

3: Strive for simplicity and clarityMake sure your message and intents are clear. Prioritize what is best for your users and do your best to remove obstacles from their path.Don't try to give them all the information at once.

UX Fundamentals

4: Prioritize speedDon't waste your users' time. Get the user to task completion as quickly and intuitively as possible.Make the most important actions the easiest to accomplish. Use existing conventions so users don't get confused.

UX Fundamentals

UX Fundamentals5: Never stop learningCollect data and use it to get better. Seize every opportunity to learn from the insights you get about how your product is being used.Use analytics and experiments to understand usage and adapt your product to build on what you find out.

UX Fundamentals6: Solve big problemsAim high and innovate in your choice of product area and approach. Look for opportunities to create value for users. Think of creative ways to meet users' needs proactively.Observe and think about how the application of technology could change things.

UX Case Studies

Causing user confusion...

The Next button? Where's that?

Causing user confusion...

The Next button? Where's that?Does Son mean that I'm his son or that he's my son?

Causing user confusion...

Too much work to exit...

Short vs long load times

Short vs long load timesOut of sight is out of mind...

Information overload

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Go for simplicity and fun

Other common UX failsPutting Save and Back (or Clear) buttons too close to each other (and colouring them similarly)Making users fill forms that are too long or ask for too much informationRequiring users to sign in without showing them the benefitsTaking users out of your app (eg to a browser) and expecting them to returnDesigning sites with too many multimedia elements (increased load time)Using visual elements from one platform on all platformsIntrusive advertisements

Good UX practicesUsing auto-suggest and autocomplete so users have to type lessOverriding defaults by user preferencesBeing transparent in pricing (let users know what they are paying for and why)Using buttons instead of hyperlinked text in mobile appsProviding sort or search options to help users get through a long list of itemsProviding clear Previous and Next +buttons for site navigationOffering discounts and incentives to promote user engagementAsking only for needed permissions and explaining the reasons

Conclusion: The Future of UX DesignUXD has its roots in ergonomics, where engineers built machines so that they fit in with the user and brought him/her minimal discomfort.With the advent of computers, smartphones, and the Web, UX design took its present form: focusing on websites and apps.UX design is becoming increasingly important as more and more smart devices are built: smartwatches, smart glasses, smart cars, smart thermostats, and eventually smart homes.

Want to learn more about User Experience Design?http://uxdesign.comhttps://uxpin.com/knowledge.htmlhttp://thehipperelement.com/post/75476711614/ux-crash-course-31-fundamentalshttp://nngroup.comhttps://hackdesign.org/

GDG UNN

Questions?

shalvah.adebayo@gmail.com/ShalvahAdebayo

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