«news AUTUMN 2013

Who are we?

At Deadgood we are a small and dedicated team of entrepreneurial folk, who have built a reputation for supplying our collections of contemporary furniture and lighting to some of the most creative and forward thinking companies in the UK and beyond. Alongside this we’ve developed a fantastic network of British producers and have discovered some hugely talented craftspeople across the country. We’re constantly on a mission to combine this manufacturing expertise with our creative excellence in order to create a unique and eclectic collection of ‘Products with Personality’.

Client Projects

Our Deadgood products are fi nding their way

into exclusive private residences, prestigious

hotel projects, forward thinking educational

establishments and some of the best

restaurants, bars and offi ce developments

around the world. We are exceptionally proud

to have supplied Wahaca, Giraffe, Yo Sushi,

Starbucks, M&S and ASK restaurants and

Cafés; recent workplace developments for

the BBC, Philips, Ernst & Young, Google,

Amazon, Owners Direct, You Tube, Telefonica,

Imperial Tobacco and Red Bull; and a host of

education projects for Holland Park School,

the National Gallery, Northumbria, Reading

and Manchester University sites, alongside a

handful of other schools and colleges around

the country. We believe many an established

furniture company would be proud of this

client base and we’re justifi ably proud of our

achievements.

Collaboration

The beating heart of our Deadgood company

ethos is the word ‘collaboration’, in a creative

operational and strategic sense. Over the la

few years our brand has worked in partners

with a host of exceptionally talented design

including Lee Broom, Max Lamb, David Irwin

Viable London, Nick Rawcliffe, Daniel Schofi

and Craig Jones Design, all of whom are high

decorated in their own rights, with awards a

accolades being fl aunted left, right and cen

Vision

We remain an independent company and

continue to follow the path of our Director’s

original vision, which is to develop the leadin

design brand of our generation. We know

that this is only possible with your continue

support though, so let’s work together to

put the ‘Great’ back into British furniture

manufacturing and help us to continue on t

incredible journey.

We can’t say fairer than that, after all we like

being Deadgood and we hope that you will

too...

The majority of our products are made to or

in a vast array of fabrics and fi nishes, pleas

contact us directly to discuss your bespoke

requirements.

Welcome to the second edition of > News ou

and insights into our > world. If you’re unfamil

here’s an introduction to get you started.

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London & Newcastle

deadgoodltd.co.uk

info@deadgoodltd.co.uk

+44 (0) 191 261 1277

Follow us on Twitter / Instagram / Facebook

r seasonal round up the latest products, client projects

liar with our brand (or if you want a little reminder) then

3+44 (0) 191 261 1277info@deadgoodltd.co.ukwww.deadgoodltd.co.uk

>

Simple, Practical and Inspired.

Plex Sideboard by > Studio

new!

PLEX BombPLEX COLLECTION BY DEADGOOD STUDIO

‘PLEX’ is the latest addition to our Deadgood Collection, designed in house by the Deadgood Studio.

Designed for both commercial and domestic

interiors, these minimal and slick products

feature a selection of Formica ‘PLEX’ laminates

presented in a metallic, autumnal colour scheme.

Both pieces in the range utilise a plywood frame

with contrasting block colour panelling on both

the internal and external surfaces. The ‘warm

industrial’ aesthetic is perfectly complemented

with a set of four gold anodised aluminium legs.

The ‘PLEX’ material from Formica combines

the texture, colour and character of real metals

with the hard wearing, lightweight and fl exible

properties of a decorative laminate.

Both items feature ‘push catch’ cupboards and

shelving and can be made in bespoke sizes or in a

variety of standard laminate colours.

DimensionsSideboard: 600mm(h) x 1800mm(w) x 450mm(d)

Cabinet: 2000mm(h) x 900mm(w) x 305mm(d)

MaterialsFormica Plex Laminate, Birch Plywood, Anodised

Aluminium

Place of OriginUnited Kingdom

7Matching internal surfaces

“This innovative material was recently awarded the RedDot

Award for Design excellence”

Pitfi eld London is a shop, cafe and gallery space set in the heart of Shoreditch, with whom we recently collaborated to create a capsule collection of products launched during the London Design Festival 2013.

We used the opportunity to

start thinking about how we

could use a versatile material

that had recently caught our

imagination from Formica®

- ‘PLEX’ DecoMetal™. This

innovative material was

recently awarded the RedDot

Award for Design excellence

and given our near ten year

long relationship with the

Formica Group, it made sense

to investigate the possibilities

of using the material.

With an avant-garde texture,

PLEX illuminates the beauty

and radiance of natural

metals and provides a fresh

alternative to the long-

established brushed metal

look. Inspired by satin textiles,

damask and rough plaster,

the material offers a crisp and

versatile fi nish ideal for use

in luxury hotels and high end

commercial environments. The

surface embodies a constant

dimpled texture, encapsulated

within both a real metal

layer and a robust upper

plastic layer. Its appearance

transforms in different

lighting conditions and we

felt that the real metal fi nish

of gold, aluminium, copper,

bronze and graphite could

give a touch of exclusivity

and authenticity to a variety

of environments. We chose

to design a very simple range

of products that our clients

could relate to instantly, with

broad market appeal and that

could compliment the most

demanding commercial or

domestic project.

As always at Deadgood,

we partnered closely with

some of the very best British

Craftsmen in order to develop

the Collection in such a way

that we could adhere to our

client driven ethos of offering

great customer service. This

is apparent in the fl exibility of

our bespoke service, whereby

the pieces can be, resized, re-

coloured and even completely

reshaped if needed! We also

decided to ‘mix it up’ in true

Deadgood style in order to

present the Collection in a

seasonal and relevant blend

of autumnal hues, utilising

the ‘warm industrial’ palette

within the PLEX range.

In our humble opinion the

PLEX Collection embodies

simplistic styling with a

dash of fun opulence that

will hopefully delight our

customers for years to come.

Just drop us a line at sales@

deadgoodltd.co.uk if you’re

feeling duly inspired and

we can talk you through the

myriad scope of opportunity!

PLEX Collection - Making it

We are very happy to welcome Daniel Schofi eld the

latest addition to the Deadgood family and designer

of the Deadgood Brogue Light, which will be revealed

at Clerkenwell Design Week 2013.

Daniel’s passion for design focuses on the creative

exploration of materials, industrial processes and user

interaction, working closely with factories, workshops

and manufacturers to produce contemporary furni-

ture, lighting and accessories.

By giving each of his products an individual story of

their own, Daniel hopes to create timeless pieces that

have an extended lifespan, reducing their impact on

the environment.

Born in the UK, Daniel trained as a graphic designer,

then a carpenter before studying Furniture and Prod-

uct design at Sheffi eld Hallam University, during which

time he worked in New York for leading Manhattan

based interior design practice and specifi er DDC.

Graduating in 2011, Daniel soon set up the Sheffi eld

based studio, specialising in adding extra value and

narrative to mass produced and limited edition prod-

ucts.

In 2013 Daniel won the New Design Britain Award for

the furniture category.

We are very happy to introduce you to a

close member of the family, Vicki Leach who

recently developed the ‘Plex Collection’ for the

Deadgood Studio, launched during the London

Design Festival in September 2013.

Vicki has also had the demanding task of

managing the Deadgood Studio since joining the

team in 2011.

Born in the Isle of Man and studying Product

Design at John Moores University, Vicki

graduated with an MA in Furniture Design from

The Sir John Cass School of Art and Design,

London.

Working closely with Deadgood Directors Dan

and Elliot, Vicki has worked on several designs

under the guise of our Deadgood Studio,

including Harvey, PLEX, The Corner Chair and

Laptop Table.

This tenacious character is also the winner

of our outstanding contribution to Deadgood

award!

«designerVICKI LEACH

Vicki Leach October 2013

Describe Yourself..?

I am happy, energetic, clumsy, enthusiastic,

confi dent, inspired, ambitious and driven.

What is Deadgood?

Crumpets on a Saturday morning, that’s when

your weekend REALLY begins. Oh, and design

etc.

Tell us 5 things you like...

My growing collection of design books and well

designed products.

Chocolate, most forms!

Tea, especially when accompanied by the above.

Adventure, whether it’s travelling, a festival, a

night out or a visit to see family! It’s what keeps

life interesting and inspirational!

Music as above, I love music festivals. I also

enjoy making music and DJing in my spare time.

A creative Jane of all trades!

1111

«

Love Chair by > Studio

Products with Personality.

«projectsBBC MEDIA CITY, SALFORD QUARYS & BBC, LONDON

Custom Specifi cation 2.5 and 3.5 Seater Capsule Sofas, Harvey Three Seater Sofas in Bute Melrose

Fabrics, Love Chairs with COM Seat Pads, White Form Chairs and Stools with Bespoke White Frames.

15

new!

Back to LoveLOVED UP BY DEADGOOD STUDIO

‘Loved Up’ features an exceptionally comfortable seat, with a higher back than the standard ‘Love Chair’ and deeper wings to offer the user more privacy when taking a call, or holding an informal meeting. The product is handmade using traditional techniques and features solid timber legs and either our trademark ‘Love Button’ detailing or the more traditional round button detail in a new linear confi guration.

LovedUp bears all the Deadgood classic trademarks

including an exceptional design style, an

uncompromising commitment to quality and a slightly

eccentric tongue in cheek twist.

DimensionsLoved Up 1280mm (h) x 815mm (w) x 790mm (d)

Double Loved Up 1280mm (h) x 1400mm (w) x 790mm (d)

MaterialsFSC Accredited softwood frame, CMHR foams and Crib 5

fabrics as standard.

Place of OriginThetford, United Kingdom

17

Customisable Button Detail Optional Stained LegsTwo Seater Version Available

«

www.deadgo

Coming

oodshop.com

g Soon

«projectsSCOTTISH EXHIBITION AND CONFERENCE CENTRE, GLASGOW

Red Working Girl Chairs with Solid Oak Tops.

21

new!

Lovely Ladies!WORKING GIRL CROSS BY DAVID IRWIN

Working Girl Cross Stools by David Irwin are a brand new addition to this Deadgood Collection.

Working Girl’s simple aesthetic started life as a

reinterpretation of an everyday workshop stool. The

Collection has grown to include a low, medium or high

stool (all with optional back support) a double bench,

dining chair and a complimentary range of tables at

both dining and poser height. All the products in this

Collection feature a lacquered oak seat/table top and

a powder coated or raw steel frame. A pressed location

detail offers the opportunity to stack our seats as high

as the sky, whilst the handy aperture adds a functional

dimension for everyday handling. The small footprint

across all products means that the range is an ideal

choice for commercial applications where space is at an

absolute premium.

Each product is branded on the underside with the

designer, product and manufacturers name with the

option of bespoke branding on volume contracts.

DimensionsLow Cross 680mm (h) x 435mm (w) x 435mm (d)

Medium Cross 865mm (h) x 465mm (w) x 470mm (d)

High Cross 1115mm (h) x 495mm (w) x 490mm (d)

MaterialsSolid Oak with powder coated or clear lacquered Steel

frame

Place of OriginBirmingham & Stoke-on-Trent, United Kingdom

Ljubljana, Slovenia

23

Fully Stackable Branded

This talented Deadgood family member almost needs

no introduction at all but in case you haven’t met him

before, we’re pleased introduce David Irwin.

Born in N.Ireland in 1986, David graduated in Three

Dimensional Design at Northumbria University in 2007.

He completed a fellowship on the Designers in Residence

Programme at Northumbria’s School of Design in 2010

and subsequently went on to establish his own Industrial

design Studio in 2011.

As a practice David Irwin works for leading

manufacturers operating predominately within the

spectrum of contemporary furniture, product and lighting

design. The studio’s design focus is rooted in material

exploration and driven by a desire to assign purpose

to both traditional and contemporary manufacturing

processes. The goal is to create objects which enhance

our daily lives through the utility that they provide and

the character they possess.

«designerDAVID IRWIN

Describe yourself...

N.I born, Newcastle upon Tyne based, coffee drinking,

electronic music listening, cycle riding, unremitting

industrial designer who is partial to scrambled eggs.

What is deadgood?

A Hot Toddy after an icy dip in the Atlantic Ocean.

Tell us 5 things you like...

An Ulster fry, running (but not after an Ulster fry), fi nding

a fi ver in an old jacket pocket, a new blade on a Swann

Morton scalpel and a well poured Guinness in a tulip pint

glass (not the new ones).

25

David Irwin October 2013

«projectsMUSICSLASHART, NEWCASTLE UPON TYNE

Wire Lighting Collection, Small Anodised Lights and Red & Raw Working Girl Stools.

27

We’re excited to let you know that after the

success of our Online Pop Up Shop back in

May, we’re relaunching our Deadgood Shop

to offer our customers a greater selection of

Deadgood Products.

The relaunch will see many of your favourite

Deadgood Products in extra options in a

clear and concise layout, making it easier for

you to select and buy the product you want.

We will also be featuring new offers along

the way so keep updated with the latest

happenings at www.deadgoodshop.com.

We were pleased to be invited by Pitfi eld

London to exhibit in their renowned Gallery

space in the heart of the Shoreditch Design

Triangle as part of London Design Festival in

September.

The month long exhibition seen the launch of

our brand new Plex Collection by Deadgood

Studio, as well as a retrospective view of

some of existing Deadgood Collection.

We’re pleased to announce that over the next

few months, we will be touring our Deadgood

Products in a Roadshow.

Aiming to cover the breadth of the country,

we’d love to show you just what we’re made

of.

If you’d like us to stop your way, please drop

us a quick email and hopefully we can stop

by - elliot@deadgoodltd.co.uk.

«eventsA HANDFUL OF RECENT EVENTS AND EXHIBITIONS

Pitfi eld London Exhibition, London Design Festival

Deadgood Roadshow

Deadgoodshop.com Online Autumn Relaunch

In keeping with our Northern roots, we

were especially excited to be a part of the

Northern Design Festival at the beginning of

October.

We exhibited an installation of some of our

best pieces in a darkened Vault at the Globe

Gallery in Newcastle Upon Tyne.

Design Event was established in 2005 to

support designers across the Northern

Region.

A Deadgood Installation, Northern Design Festival

29

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Deadgood

London & Newcastle

deadgoodltd.co.uk

info@deadgoodltd.co.uk

+44 (0) 191 261 1277

Deadgood Trading Limited Tru Knit House 9-11 Carliol Square Newcastle upon Tyne NE1 6UF

© Deadgood Trading Limited 2008 - 2013