data centre drivers in asia pacific

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Data Centre Drivers in Asia Pacific Current and future IT capacity sourcing preference in Asia Pacific 46% 44% 35% Own them ourselves Fully outsourced Colocation or other data centre lease 40% 31% 30% Build our own Fully outsourced Colocation or other data centre lease Current Future Base: 267 Senior level APAC decision makers with responsibility for data centres; Source: A commissioned study conducted by Forrester Consulting on behalf of Digital Realty, February, 2014 69% Respondents in Japan plan to outsource their data centres 60% Respondents in Singapore plan to fully outsource their data centres Organizations in Asia Pacific consider outsourcing and colocation as the preferred data centre capacity sourcing models. In Asia Pacific, there is a larger percentage of organizations using just one data centre 58% Respondents in Australia stated having four to six DCs 52% Respondents in Japan stated having just one DC On average, organizations in Asia Pacific have three data centres. 21% 89% 27% 83% Global Asia Pacic Asia Pacific to see higher growth in data centre facility investments 60% Respondents in APAC said their budgets will grow faster than 5% 80% On average, Australia tops the region with data centre related investments over a four- year period Base: 267 Senior level APAC decision makers with responsibility for data centres; Source: A commissioned study conducted by Forrester Consulting on behalf of Digital Realty, February, 2014 Virtualization, consolidation, and big data requirements are the main drivers for new DC capacity requirements “In Japan, customers consider consolidation, virtualization, and storage growth as the main drivers for new DC capacity adoption.” “In Australia, big-data-related tech investments are the main drivers for new data centre capacity acquisition.” “In Hong Kong, consolidation and business resiliency are the main drivers.” “In Singapore, consolidation followed by virtualization and big data are the main drivers.” Base: 267 Senior level APAC decision makers with responsibility for data centres; Source: A commissioned study conducted by Forrester Consulting on behalf of Digital Realty, February, 2014 7.4% Europe 4.3% North America 87.3% Asia Pacific 1% Latin America Organizations in Asia Pacific value safe locations and resilient capabilities for their new data centres 74% 75% 75% 77% 78% Cost of energy at data centre location Network connectivity options/ carrier availability/ carrier density Level of control over data centre facility Resiliency level and availability of data centre facility Risk profile of data centre location "4" (Important) or "5" (Very Important) “Nearly 31% of organizations in APAC mentioned that Power Usage Efficiency (PUE) metric is not important or they are not familiar with it.” In Asia Pacific, organizations are more concerned about risk profile and resiliency levels when selecting data centres. Organizations in mature markets prioritize network capabilities to support future business growth and new requirements including digital, bring your own device (BYOD), big data, and the associated storage growth. Cost-related factors and energy - efficiency objectives are also highly present in the minds of decision- makers. Base: 267 Senior level APAC decision makers with responsibility for data centres; Source: A commissioned study conducted by Forrester Consulting on behalf of Digital Realty, February, 2014 Base: 234 Senior level APAC decision makers with responsibility for data centres; Source: A commissioned study conducted by Forrester Consulting on behalf of Digital Realty, February, 2014 7% Proximity to my HQ is not important 30- 99 miles (50 - -159 kms.) 200- 499 miles (321-804 kms.) Less than 30 miles (less than 50 kms.) 100- - 199 miles (160-320 kms.) 500 or more miles (805 kms. o r more) 4% 14% 26% 18% 20% Healthcare and financial services verticals in Asia Pacific have the highest preference for colocating their DC services 34% 34% 38% 40% 48% 50% Retail (not including online retail) Business services and consulting Energy, utilities, and waste management Financial services and insurance Healthcare, pharmaceuticals, and biotech High-tech including software, Internet services, B2B, and B2C) © 2014, Forrester Research, Inc. All rights reserved. METHODOLOGY In this Digital Realty-commissioned study, Forrester conducted an online survey of 1,030 organizations in the US, UK, Singapore, Japan, Germany, Hong Kong, France, Canada, Australia, the Netherlands, and Ireland to evaluate their data centre investment plans and drivers. The study included 267 APAC respondents, located in the following countries: 30% Singapore, 29% Hong Kong, 25% Japan, 15% Australia. More than half of APAC respondents were at firms with more than 1,000 employees. Survey participants included senior-level decision makers in IT, Finance, and line of business roles with responsibility for data centres. Respondents were offered a small incentive as a thank you for time spent on the survey. The study began in January, 2014 and was completed in February, 2014. For more information on Forrester’s data panel and Tech Industry Consulting services, visit www.forrester.com. Base: 385 Senior level Global decision makers with responsibility for data centres, 179 Senior level APAC decision makers with responsibility for data centres; Source: A commissioned study conducted by Forrester Consulting on behalf of Digital Realty, February, 2014 58% 26% 50% 59% 18% 3% 8% 17% Singapore Japan Hong Kong Australia Increase 5%-10% Increase more than 10% 66% 35% 82% 76% 74% 31% 83% 80% 79% 25% 73% 85% 79% 22% 63% 80% 2014 2015 2016 2017 Provisioning a new site or expanding a current site DC investments for next 12 months DUE TO NETWORK LIMITATIONS, ORGANIZATIONS PREFER TO HAVE THEIR DATA CENTRE WITHIN 200 MILES FROM THE HEADQUARTERS MAJORITY OF ORGANIZATIONS HEADQUARTERED IN APAC WOULD LIKE TO HAVE THE DATA CENTRE FACILITY PLACED IN THEIR OWN REGION ORGANIZATIONS IN ASIA PACIFIC WILL CHOOSE A DIVERSITY OF OPTIONS TO INCREASE THEIR DATA CENTRE (DC) CAPACITY IN THE FUTURE, CUSTOMERS TO HAVE MORE DATA CENTRES TO MEET THEIR REGULATORY AND BUSINESS PERFORMANCE NEEDS Big data and consolidation to drive higher data centre investments in the next 24 months Base: 84 Senior level APAC decision makers with responsibility for data centres; Source: A commissioned study conducted by Forrester Consulting on behalf of Digital Realty, February, 2014 Base: 267 Senior level APAC decision makers with responsibility for data centres; Source: A commissioned study conducted by Forrester Consulting on behalf of Digital Realty, February, 2014 Consolidation 41% Business continuity 34% Business growth 39% Big data 46% Virtualization 47% “In Australia and Japan, manufacturing is the top industry looking to colocate their DC.” “In Singapore, financial organizations are looking to colocate their DC.” “In Hong Kong, retail organizations are looking to colocate their DC.” 1 DC More than 1 DC

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In this Digital Realty-commissioned study, Forrester Research conducted an online survey of organizations in Singapore, Japan, Hong Kong and Australia to evaluate their data centre investment plans and drivers.

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Page 1: Data centre drivers in Asia Pacific

Data Centre Drivers in Asia Pacific

Current and future IT capacity sourcing preference in Asia Pacific

10 20 30

46%

44%

35%

Own them ourselves

Fully outsourced

Colocation or otherdata centre lease

40%

31%

30%Build our own

Fully outsourced

Colocation or otherdata centre lease

Current Future

Base: 267 Senior level APAC decision makers with responsibility for data centres; Source: A commissioned study conducted by Forrester Consulting on behalf of Digital Realty, February, 2014

69%Respondents in Japan plan to outsource their data centres

60%Respondents in Singapore plan to fully outsource their data centres

Organizations in Asia Pacific consider outsourcing and colocation

as the preferred data centre capacity sourcing models.

In Asia Pacific, there is a larger percentage of organizations using just one data centre

58%Respondents in Australia stated having four to six DCs

52%Respondents in Japan stated having just one DC

On average, organizations in Asia Pacific have three data centres.

21%

89%

27%

83%

GlobalAsia

Pacific

Asia Pacific to see higher growth in data centre facility investments

60%Respondents in APAC said their budgets will

grow faster than 5%

80%On average, Australia tops the region with data centre related investments over a four-year period

Base: 267 Senior level APAC decision makers with responsibility for data centres; Source: A commissioned study conducted by Forrester Consulting on behalf of Digital Realty, February, 2014

Virtualization, consolidation, and big data requirements are the main drivers for new DC capacity requirements

“In Japan, customers consider consolidation, virtualization, and storage growth as the main drivers for new DC capacity adoption.”

“In Australia, big-data-related tech investments are the main drivers for new data centre capacity acquisition.”

“In Hong Kong, consolidationand business resiliency are the

main drivers.”

“In Singapore, consolidation followed by virtualization and big

data are the main drivers.”

Base: 267 Senior level APAC decision makers with responsibility for data centres; Source: A commissioned study conducted by Forrester Consulting on behalf of Digital Realty, February, 2014

7.4%Europe

4.3%North America

87.3%Asia Pacific

1% Latin America

Organizations in Asia Pacific value safe locations and resilient capabilities for their new data centres

74%

75%

75%

77%

78%

Cost of energy at data centre location

Network connectivity options/carrier availability/ carrier density

Level of control over data centre facility

Resiliency level and availability ofdata centre facility

Risk profile ofdata centre location

"4" (Important) or "5" (Very Important)

“Nearly 31% of organizations in APAC mentioned that Power Usage E�iciency (PUE) metric is not important or they are not familiar with it.”

In Asia Pacific, organizations are more concerned about risk profile

and resiliency levels when selecting data centres.

Organizations in mature markets prioritize network capabilities to support

future business growth and new requirements including digital, bring your

own device (BYOD), big data, and the associated storage growth.

Cost-related factors and energy

-

e�iciency objectives are also highly present in the minds of decision-

makers.

Base: 267 Senior level APAC decision makers with responsibility for data centres; Source: A commissioned study conducted by Forrester Consulting on behalf of Digital Realty, February, 2014

Base: 234 Senior level APAC decision makers with responsibility for data centres; Source: A commissioned study conducted by Forrester Consulting on behalf of Digital Realty, February, 2014

7%

Proximity to my HQ is not important

30-99 miles (50- -159 kms.)

200-499 miles (321-804 kms.)

Less than 30 miles (less than 50 kms.)

100- -199 miles (160-320 kms.)

500 or more miles (805 kms. or more)

4%14%26%18%20%

Healthcare and financial services verticals in Asia Pacific have the highest preference for colocating their DC services

34%

34%

38%

40%

48%

50%

Retail (not including online retail)

Business services and consulting

Energy, utilities, and waste management

Financial services and insurance

Healthcare, pharmaceuticals, and biotech

High-tech (including software, Internet services, B2B, and B2C)

© 2014, Forrester Research, Inc. All rights reserved.METHODOLOGYIn this Digital Realty-commissioned study, Forrester conducted an online survey of 1,030 organizations in the US, UK, Singapore,Japan, Germany, Hong Kong, France, Canada, Australia, the Netherlands, and Ireland to evaluate their data centre investment plans and drivers. The study included 267 APAC respondents, located in the following countries: 30% Singapore, 29% Hong Kong, 25% Japan, 15% Australia. More than half of APAC respondents were at firms with more than 1,000 employees. Survey participants included senior-level decision makers in IT, Finance, and line of business roles with responsibility for data centres. Respondents were offered a small incentive as a thank you for time spent on the survey. The study began in January, 2014 and was completed in February, 2014. For more information on Forrester’s data panel and Tech Industry Consulting services, visit www.forrester.com.

Base: 385 Senior level Global decision makers with responsibility for data centres, 179 Senior level APAC decision makers with responsibility for data centres; Source: A commissioned study conducted by Forrester Consulting on behalf of Digital Realty,

February, 2014

58%

26%

50%

59%

18%

3%

8%

17%

Singapore

Japan

Hong Kong

Australia

Increase 5%-10% Increase more than 10%

66%

35%

82%

76%

74%

31%

83%

80%

79%

25%

73%

85%

79%

22%

63%

80%

2014 2015 2016 2017

Provisioning a new site or expanding a current siteDC investments for next 12 months

DUE TO NETWORK LIMITATIONS, ORGANIZATIONS PREFER TO HAVE THEIR DATA CENTRE WITHIN 200 MILES FROM THE HEADQUARTERS

MAJORITY OF ORGANIZATIONS HEADQUARTERED IN APAC WOULD LIKE TO HAVE THE DATA CENTRE FACILITY PLACED IN THEIR OWN REGION

ORGANIZATIONS IN ASIA PACIFIC WILL CHOOSE A DIVERSITY OF OPTIONS TO INCREASE THEIR DATA CENTRE (DC) CAPACITY

IN THE FUTURE, CUSTOMERS TO HAVE MORE DATA CENTRES TO MEET THEIR REGULATORY AND BUSINESS PERFORMANCE NEEDS

Big data and consolidation to drive higher data centre investments in the next 24 months

Base: 84 Senior level APAC decision makers with responsibility for data centres; Source: A commissioned study conducted by Forrester Consulting on behalf of Digital Realty, February, 2014

Base: 267 Senior level APAC decision makers with responsibility for data centres; Source: A commissioned study conducted by Forrester Consulting on behalf of Digital Realty, February, 2014

Consolidation41%

Business continuity

34%

Business growth

39%

Big data46%

Virtualization47%

“In Australia and Japan, manufacturing is the top industry

looking to colocate their DC.”

“In Singapore, financial organizations are looking

to colocate their DC.”

“In Hong Kong, retail organizations are looking

to colocate their DC.”

1 DC More than 1 DC