danielle nuzzo_freelance capabilities deck
TRANSCRIPT
DANIELLE NUZZO Freelance Capabilities Overview
GLOBAL DIGITAL STRATEGIST (April 2014 -‐ Present) Lead digital, social and mobile marke3ng strategies for the ROXY brand worldwide Build Go-‐To-‐Market campaigns that incorporate digital/social tac3cs as part of a 360-‐degree marke3ng strategy for product launches and athlete/event campaigns Ensure brand consistency and logo/image usage compliance across all digital and social channels affiliated with ROXY Provide on-‐site assistance and real-‐3me social/blog updates at major events and brand photoshoots Manage all ROXY global social media channels (Instagram, Facebook, YouTube, TwiOer, Pinterest, Tumblr, etc.) and responsible for global blog posts !GLOBAL INTEGRATED MARKETING MANAGER (October 2013 -‐ April 2014) Developed 2015 global marke3ng strategy and Go-‐To-‐Market campaigns for Quiksilver, ROXY and DC Shoes Created digital/social ac3va3on ideas for major brand events (ROXY Pro Gold Coast, ROXY Pro France) Conducted landscape analyses of leading industry compe3tors with consumer insight evalua3ons Researched emerging technologies (3D Prin3ng, Arduinos, etc.) and how to leverage across Quiksilver, ROXY and DC Shoes Aligned with retail and wholesale partners on exclusive product collabora3ons and specialty ac3va3ons !ROXY.COM DIGITAL BRAND MANAGER (July 2012 -‐ October 2013) Managed North American e-‐comm site, including emails, homepage updates, product collec3ons, landing page/product experiences, mobile experiences and SEO implementa3on Created product marke3ng pages (Outdoor Fitness, Wetsuits) as well as digital lookbooks to enhance the consumer’s online shopping experience Worked with media buying team to provide assets/copy for digital ad banners and affiliate network ads Managed digital partnerships with bloggers and online ambassadors to increase traffic to Roxy.com Provided recaps and analy3cs on digital experiences to inform future campaigns
EXPERIENCE AT QUIKSILVER, INC.
ill communicaMon (San Diego, CA) Founded a digital/social media consul3ng agency specializing in the ac3on sports/fashion & lifestyle space. Developed digital strategy that incorporated PR, blogger/influencer outreach and event management for several clients, including Quiksilver Women, Reef, KRUSH.com, Challenged Athletes Founda3on and Shaper Studios. !Formula PR (San Diego, CA) Led PR strategy and media rela3ons as an Account Supervisor for several consumer product companies, including Kashi, Pinkberry, Sambazon, Sun-‐Maid and CalNaturale Wines. !360i (New York, NY) Served as a Senior Digital Publicist at an award-‐winning digital agency (‘Digital Agency of the Year’ by Adweek; ‘Agency A List’ by Adver3sing Age) and honed my skills in digital and social community management on behalf of global brands, including Coca-‐Cola, vitaminwater, Kraf Foods and MSNBC. !Porter Novelli (New York, NY) Gained a founda3on in tradi3onal public rela3ons and execu3ve visibility as a Senior Account Execu3ve. Clients included Absolut, PricewaterhouseCoopers and Interbrand. !Boston University -‐ College of CommunicaMon Graduated Magna cum laude with a 3.6 GPA majoring in Communica3ons with a concentra3on in Public Rela3ons.
PRIOR TO QUIKSILVER...
With a founda3on in PR and marke3ng communica3ons combined with nearly a decade’s experience in the digital/social space, my freelance capabili3es include: Public Rela;ons: press releases; media outreach; top-‐3er media rela3onship building; broadcast outreach; product placements, etc. Blogging: Manage blog calendars and write blog posts on behalf of a brand; iden3fy and manage rela3onships with external bloggers and online influencers Social Media: content crea3on and pos3ng strategy; copywri3ng; community management, social shopping strategy development and emerging plahorm iden3fica3on Digital Strategy: Analysis of website, mobile, social experiences and provide a recap with recommenda3ons Event Management: planning, outreach to local influencers Produc;on Assistance: work with on-‐site team at events, campaign photoshoots, etc. to help with art direc3on, product selec3on and layouts, asset crea3on, social updates, etc.
!Rates Please contact [email protected] for a custom quote. Services can be tailored for individual project needs.
CAPABILITIES & RATES
CREATED ‘DVF LOVES ROXY’ GLOBAL DIGITAL EXPERIENCE Responsible for the crea3on of the DVF loves ROXY e-‐comm landing page and
shopping experience on Roxy.com globally. Worked closely with marke3ng team and web design team to create a visually stunning and op3mized online shopping
site that resulted in a high conversion rate. I also managed the social media execu3on for the #DVFlovesROXY campaign, including a TwiOer chat with @DVF
and @TeenVogue. In addi3on, I worked with a 3rd party developer to create a fully shoppable video that was also used globally and embedded into third party sites and blog posts. On launch day, e-‐comm had a 97% sell-‐through rate and 10%
conversion rate for the DVF collecMon. !DVF loves ROXY Experience Landing Page (February – April 2013) • Page Views: 206,126 • Visits: 154,281 • Unique Visitors: 132,565 !3/7/13 Homepage Slot (Main slot) for DVF Launch: • Generated $57,912 in revenue • 27,487 Visits • 13,026 Unique Visitors • 468 Orders • 15,329 click-‐throughs
DVF LOVES ROXY CASE STUDY
Social Media Drives Sales Increased Roxy’s social following and increased sales of a key category
through a digital partnership with LOOKBOOK.NU, a leading street style site with 266,000 UMV.
!As part of the paid partnership, several bloggers created posts on their own blog and social sites in addi3on to their LOOKBOOK.NU profile showcasing Roxy boots as part of their ouhits. Roxy crea3ve was also showcased on the
LOOKBOOK.NU homepage for a 30-‐day period, including a complete homepage takeover on the launch day of the campaign.
!• Page Views: 206,126
• 43% more units from boots category were sold in 2012 • Net Sales: $115,525 (our largest category driver for that period and 4%
increase from previous year) !
BLOG PARTNERSHIP CASE STUDY
Organic Digital Campaign Celebrates a Core Audience Along with the e-‐comm and web crea3ve team, I helped create a fun campaign to
leverage the popularity of Interna3onal Surf Day (ISD) among our core surf consumers.
!The campaign u3lized Facebook Connect to provide a custom doctor’s notes to excuse
employees from coming to work on June 20, 2013. Social sharing of the doctor’s leOer on ISD populated the Facebook and TwiOer newsfeeds using our branded
hashtag. !
In addi3on, we promoted a 25% one-‐day promo sale via hashtag (#GONESURFING) and homepage/email presence. The campaign generated 40% YOY sales on ISD and
was widely shared on social media. !
DIGITAL CAMPAIGN CASE STUDY
