www.adyen.com

CrocsGrowing its global payments footprint

• Support both major credit cards and local payment methods.

• Easily integrate with Commerce Cloud and process payments

across all Crocs’ ecommerce markets.

• Support local languages and currencies, as well as local banking

and cash management.

The solution: Adyen’s Salesforce Commerce Cloud LINK

cartridge and global platform

Adyen offers a LINK cartridge plug-in for Commerce Cloud, which

provides a smooth integration between the two solutions. Crocs

simply opened an account with Adyen, installed the cartridge, and

made minor configuration changes to customize the integration.

“As we ran all our international ecommerce businesses on the

Salesforce Commerce Cloud platform, we were able to leverage

the LINK cartridge from Adyen to implement a standard payment

processor easily across all our markets outside the US and Canada,”

Bierman said.

Founded in 2002, Crocs is a global footwear brand that has sold

more than 200 million pairs of shoes in more than 100 countries

around the world, reaching $1 billion in annual sales in 2011.

The challenge: Consolidating multiple ecommerce platforms

Prior to partnering with Adyen, Crocs already had an established

global ecommerce presence. However, as it expanded, managing

multiple platforms across global markets became costly and

inefficient. In a move to streamline its payments-related processes

and improve the shopper experience, the company consolidated

its ecommerce website onto a single platform.

Crocs chose Salesforce Commerce Cloud (formally Demandware)

to provide a service that would enable it to develop and manage

its ecommerce websites centrally. Initially the Commerce Cloud

implementation was rolled out alongside Crocs’ legacy payment

processors. However issues arose as providers in some markets

were unable to keep pace with the required level of innovation and

customer-centricity.

To ensure it was able to deliver a consistent service across global

markets, the company needed a payments technology provider

that could:

www.adyen.com

Results: Streamlined operations, increased authorizations

The partnership with Adyen has delivered two key benefits

to Crocs.

First, the consolidation of its global payments operations

significantly reduced the costs and workload involved with the

payments function, freeing up internal resources to focus on other

valuable goals.

Second, the company’s increased support for local payment

methods, along with its deep data analytics, has helped Crocs

increase authorization rates significantly across key global markets

outside of the US and Canada.

Commenting on the relationship, Bierman said: “Adyen has

become instrumental for Crocs in its international ecommerce

expansion, and has become a trusted partner with a strong

understanding of payment methods and a commitment to

Crocs’ success.”

Furthermore, the Adyen payments platform provides a single global

solution that supports all key payment methods globally, meaning

that Crocs would have the ability to deliver a better shopper

experience by supporting local payment methods in any market

around the world. In Europe, Crocs now partners with Adyen

to support key local payment methods such as iDEAL, Giropay,

SOFORT, Mister Cash, and Finnish eBanking. In Asia, Adyen enables

Crocs to support JCB in Japan and real-time bank transfers via Inicis

in Korea. And across Europe, Australia, and Singapore, with Adyen

Crocs also offers Paypal.

Finally, the Adyen payments platform has a built-in risk management

solution, RevenueProtect, which draws on deep data analytics in

order to fine-tune the balance between stopping fraudsters and

approving genuine shoppers.

“As experts in the payment processing field, Adyen understands

risks in our markets and captures data from customers. The Adyen

team owns that level of responsibility for us, really helping us

manage our business and be successful. We depend on Adyen to

manage fraud risks,” said Bierman.

“Prior to Adyen, we weren’t able to be as local as we wanted,

especially in relation to our businesses in the Pacific. We faced

challenges supporting proprietary payment methods in Korea

and complexities with our acquiring bank in Australia. We really

needed to find another solution that allowed us to support

all these markets locally.”

Harvey Bierman, Vice President of Global ecommerce

Technology and Operations at Crocs, Inc.